Thursday, December 29, 2005

Study: Men and Women Use Internet Differently


Jennier LeClaire
www.TechNewsWorld.com

There is no denying that female shoppers are flexing a lot more monetary muscle on the Internet these days. E-commerce experts are reporting that this demographic was a major factor in the 2004 online holiday shopping season that soared to a 25 percent year-over-year increase to total US$23 billion in revenues.

READ THE ARTICLE AT ECOMMERCE TIMES.COM

Tuesday, December 27, 2005

On advertising: When brands join cast, plot can get murky



International Herald Tribune

PARIS - When the European Commission introduced a sweeping plan this month to liberalize product-placement advertising, the rationale was an echo of a playground whine: They're doing it - why can't we? In other words, argues Viviane Reding, the commissioner behind the proposed standards, the European Union's 25 countries deserve a share of the growing advertising revenue that the United States is reaping by slipping Dr Pepper cans or Skintimate Shave Gel into television dramas and reality fare


READ THE ARTICLE AT HERALD TRIBUNE ONLINE
http://www.iht.com/articles/2005/12/25/business/ad26.php

Fine-tuned ad technologies expected to advance in 2006


Massive Inc. feeds ads in real time to games played on the Web or networked console services like Xbox Live.

Brian Bergstein
Associated Press

BOSTON — MobiTV built its business by sending TV broadcasts to cellphones. People willing to stare at the small screen for extended periods can tune in channels such as ESPN and MSNBC.

READ THE ARTICLE AT USATODAY.COM

Limited subliminal ads legalized for TV


The Council for Cable and Satellite Broadcasting approved Thursday new rules allowing subliminal advertising on two channels: the Music Channel and the Russian-language channel Israel Plus. The stations are obliged to make a full disclosure at the beginning and end of each program. The council approved the rules on a temporary six-month basis.

READ THE ARTICLE AT HAARETZ.COM

Monday, December 26, 2005

The Seven Secrets to buying TV advertising



"As a BCTV Account Executive, NOWTV Sales Manager and Channel M Account Manager, I've been helping clients buy TV advertising in Vancouver since 1992. Over the years many of my new-to-TV clients have used these techniques to negotiate 'KILLER' deals on TV advertising time and production fees. Using just ONE of these SEVEN SECRETS to buying TV time at a lower-than-market price will help YOU join the list of over 150 local clients who have found their way onto TV screens in the Lower Mainland"

Mitch Drew
Account Executive
Channel M


THE SEVEN SECRETS OF BUYING TV ADVERTISING

1. TV advertising is a demand product. You can negotiate the price on commercial time that does not run in a higher demand/rated programs. Make on offer on secondary shows and “fringe” product. These shows have the same viewers as the high profile ones. You pay less-per-viewer for lower profile programs.

2. TV advertising is a perishable product. Last minute deals can be had on higher profile programs. Preemptable rates are also available.

3. TV advertising is less exspensive in LOW DEMAND times like the Summer and Winter. With demand lower in Jan/Feb and July/Aug, stations welcome new business and offer incentives to advertisers during these time of the year. TV ads still have an impact on your business weeks, months and even YEARS after you run them.

4. Inexpensive TV production is available. Stations may include the cost of production as a part of your time buy.

5. You don’t need 30 seconds. 7 second Billboard sponsorships can be efficiently placed in high profile programs for a fraction of the cost of 30second time. New technology can created 'imbedded' LOGO and sell lines inside actual TV programs.

6. Work with the TV promotion department. Give them Gift Certificates and other product for give-away and you will be amazed at the value of the exposure.

7. Negotiate, negotiate, negotiate and remember that the more flexible you are, the lower the rates you will pay. If you must run at 8:00pm tonight without question, you will pay top dollar…but if you can be “bumped” or moved to another day or time..you can buy at a discount.

For more information email me directly at:
mdrew@channelm.ca
www.channelm.ca

Thursday, December 15, 2005

A Brand New Banner Advertising Program With A Unique Twist On Convention

MEDIA RELEASE

December 15, 2005

A new technology in banner advertising was released last week by http://www.PixelBannerAds.co.uk . Instead of banners consisting of text links or large images (similar to Google, AdBrite, DoubleClick and others), many "micro" ads are shown within a single banner. Images 20x20 pixels in size are dynamically aggregated into a single image each time a banner is served. The banners can be made to fit any height and width, allowing even the smallest portion of whitespace in your site to become a possible source of extra revenue.

Monday, December 12, 2005

About 400M People Now Book Flights Online


GENEVA Dec 12, 2005

About 400 million passengers around the world are now booking their flights over the Internet each year, a decade after the technology was first inaugurated, a technology firm owned by airlines said Monday.

READ THE ARTICLE AT ABCNEWS.COM

Sunday, December 04, 2005

Google's search for revenue


Google's search for revenue beyond its wildly popular pay-per-click advertising system has everyone from publishers to phone companies unnerved by the seemingly endless scope of the Web leader's ambitions.

READ THE ARTICLE AT ZDNET

Friday, December 02, 2005

Cherry: Pony Up for Scripted Product Placement


While Writers Guild of America West President Patric Verrone said recently that securing compensation for writers who pen shows that include product integration was not part of his agenda, Desperate Housewives executive producer Marc Cherry apparently disagrees.

Speaking at a Tuesday luncheon in Beverly Hills hosted by the Hollywood Radio and Television Society, Cherry said he wants his show to be compensated if he and his staff have to take the time to write a product into a scene

READ THE ARTICLE AT BROADCASTING & CABLE
http://www.broadcastingcable.com/article/CA6287705.html?display=Breaking+News

Reality Check: Scripted Shows Still Trail In Product Placement


TV BRANDED ENTERTAINMENT DEALS LOOK like they are here to stay--but one area still in question is scripted TV programs. Only three scripted programs made it to the top ten shows with the most product placement for the first nine months of this year, according to Place Views, a Nielsen Media Research product placement measuring service.

READ THE ARTICLE AT MEDIAPOST

Thursday, December 01, 2005

More Americans boost Baja real estate boom


USA TODAY

When David Butterfield and his wife, Norma, turned 50 a few years back, they started thinking about retirement. Florida: not their style. Southern California: too much of a car town. Hawaii: too far from family.

Then they stumbled on Loreto, a small Mexican fishing village cradled between craggy mountain ridges that tumble into the Sea of Cortes, also known as the Gulf of California.

VISIT USA TODAY ONLINE FOR THE ENTIRE STORY

Product Placement #3,067,456


As if we didn’t have enough ads and products in our faces. Adrants says that when detective Danny Messer (Carmine Giovinazzo) gets the call on this week’s “CSI: NY,” it will be to the tune of the new Coldplay song.

GO TO TVFODDER FOR THE STORY

Microsoft preps for 'The Apprentice'


SEATTLE POST-INTELLIGENCER

Some of the most successful companies in the world appear on Donald Trump's "Apprentice" TV program, as the real estate mogul likes to point out. But Microsoft Corp. prepped for its role with business savvy that surprised even the people behind the show.

GO TO THE SEATTLE PI

TiVo Announces First Advertising Search Product for Television

TiVo Inc., the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that it plans to offer the first television-based advertising search solution in Spring 2006.

Leveraging TiVo's television search capabilities that enhance the TV viewing experience, the new product will deliver relevant, targeted advertising to subscribers that want to view particular advertising categories.

READ THE ARTICLE AT THE-DMA.ORG