ABC's 'highest standards' ensure they stick to family entertainment

CHICAGO - When paying $2.5 million for 30 seconds of advertising time, you might think you could pretty much do anything with it.

Not so when that half minute is airing during the Super Bowl, now in its 40th year.

Long known as an advertising showcase that can eclipse the on-field action, America’s Big Game remains a top venue of choice for marketers to roll out new campaigns or build on old ones. And the amount of time, money and talent they put behind those spots remains undiminished.

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Sahara's Filmy to charge high ad rates

The advertising rates of the to-be-launched channel Filmy, an arm of Sahara One Media and Entertainment Limited, will be higher than other movie channels in India.

This was stated by Shailesh Kapoor, head of marketing and content who was in the city to promote the launch.

"We plan to premiere 24 Hindi films in a year, the highest as compared to other channels. Our advertising rates will be higher than other movie channels," he maintained.

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BellSouth Debuts New Hispanic Advertising Campaign

New campaign touts the benefits of bundling communications and entertainment services.

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At Sundance, hats become walking billboards

In Park City, a ski cap isn't just to keep your head warm - it's good advertising space. The promo ski cap has become a good way for filmmakers to get their titles known, and for companies to put their brand names in people's faces - by putting them just above people's faces.

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Firm to Launch Ad-Supported Music Videos

A company behind a subscription video service for mobile phones has launched an ad-supported, 24-hour free music video channel for Internet-enabled phones, computers and other portable devices capable of playing video.

The service, launched Monday by SmartVideo Technologies Inc., offers full-length music videos from recording artists such as U2, Kanye West and Mariah Carey, said Richard Bennett, president and chief executive of the Duluth, Ga.-based company.

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Amateur Video Sharing Grows Online

NEW YORK - Over the past year, Janelle Gunther occasionally captured video with her Canon PowerShot digital camera: An elephant parading through city streets to the Ringling Bros. circus, her friends on stage during an improv dance show.

But the clips simply sat on her computer unwatched — until last weekend, when she began adding them to Vimeo, one of several sites to emerge for sharing amateur footage.


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http://news.yahoo.com/s/ap/20060122/ap_on_hi_te/video_sharing

www.youtube.com
www.vimeo.com

Super Bowl Advertisers Make Online Tie-Ins

If Miss Piggy is dressing up like Jessica Simpson, monkeys are rampaging around office cubicles and networking druids are yammering into cell phones, it can only mean one thing: Super Bowl ads are on the way.

Despite nagging worries about declining TV viewership as more people plug in to their iPods and the Internet, the Super Bowl has proven to be a resilient stronghold of truly mass media. The game, which airs Feb. 5 on Walt Disney Co.'s ABC, is expected to draw some 90 million viewers, along with advertisers who want to reach them.

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12 Most Common Mistakes in Advertising

I recently picked up this DVD by Roy Williams, The Wizard of Ads.

It's great and very imformative.

Mitch



12 Most Common Mistakes in Advertising
by Roy H. Williams

So your advertising doesn't work like it should. You're not alone!

Best-selling author Roy H. Williams has identified the most common mistakes that advertisers make over and over again:

1. The desire for instant gratification
2. Trying to reach more people than the budget will allow
3. Assuming the business owner knows best
4. Unsubstantiated claims
5. Improper use of passive media
6. Creating ads instead of campaigns
7. Obedience to unwritten rules
8. Late-week schedules
9. Overconfidence in qualitative targeting
10. Event-driven marketing
11. Great production without great copy
12. Confusing response with results

Learn why your ads aren't working. You'll get better results.

CLICK HERE TO ORDER THE DVD

TV in the bedroom halves your sex life - study

ROME (Reuters) - Thinking of buying a TV for the bedroom? Think again -- it could ruin your sex life.

A study by an Italian sexologist has found that couples who have a TV set in their bedroom have sex half as often as those who don't.

"If there's no television in the bedroom, the frequency (of sexual intercourse) doubles," said Serenella Salomoni whose team of psychologists questioned 523 Italian couples to see what effect television had on their sex lives.

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Advertising's Big Game

Spots on Traditional TV Still the Biggest Show On Super Bowl Sunday

Soap operas on your cell phone. Episodes of "Desperate Housewives" on your iPod. "Law & Order" on your computer screen. In the past year, the networks have rushed to feed new media, accelerating a migration away from traditional television viewing.

But in a world of wandering eyeballs, one event still manages to focus the attention of a huge number of viewers: that annual head-butting of behemoths, the Super Bowl.

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Ads for Erectile Drug Levitra Less Racy Now ; Information, Yes; Sexual Suggestion, No

As sales of impotency drugs have declined and criticism of drug companies' advertising tactics has mounted, the makers of Levitra are taking a more subtle approach toward the marketing of their erectile dysfunction pill.

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GM Plans to Trim Prices on Most Vehicles

GM Plans to Lower Prices on Most Vehicles in Effort to Wean Buyers Off Expensive Incentives

DETROIT (AP) -- General Motors Corp., which has been losing market share in the United States to Asian automakers, said Tuesday that it will lower the prices on 57 of its 76 models in North America in an effort to boost its sliding market share and wean buyers off expensive incentives.


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Motorola Unveils New Music Radio Service

NEW YORK - Motorola Inc., after nearly a year of vague pronouncements, unveiled Tuesday an ambitious music radio service for cell phones that also plays over car and home stereos.

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