Nielsen: Number of TV Households up 1.3%

More Viewers Are Older, Which Means They'll Likely Watch More

NEW YORK (AdAge.com) -- More U.S. TV watchers are getting older, a condition that gives them more overall time for watching TV, according to Nielsen. The research firm estimates the number of U.S. TV households will total 112.8 million by Jan. 1, 2008, an increase of 1.3% since last year.


READ THE ENTIRE ARTICLE ONLINE AT ADAGE.COM

Pacific Angler Summer Sale is a success!

VANCOUVER - Store owner Jason Tonelli reported on Monday that the Summer Sale event over the weekend at Pacific Angler was a success. "We had many new customers come in directly from the radio campaign...and they are still coming in today" Jason said.

Pacific Angler is one of the Lower Mainlands top destination angling stores and is located at 232 West Broadway. Online at www.pacificangler.ca

Pacific Angler Summer Sale is on this weekend!

VANCOUVER: Pacific Angler on West Broadway in Vancouver is holding a Summer Sale this weekend and is backing up the event with an aggressive radio and online campaign. Email flyers have been sent to the entire PacificAngler.ca newsletter email list using Constant Contact Email Software and commercials will be running on NEWS 1130 and JR FM this week.

CLICK ON THE IMAGE to hear the 30second radio commercial on JR FM


CLICK ON THE IMAGE to hear the 30second radio commercial on NEWS 1130



For more information contact:

Mitch Drew
BECK Agencies
mitch@beckbc.com
604-520-9866 tel

K&H Dispatch launches "Drive Your Business" TV campaign

VANCOUVER - K&H Dispatch is breaking ground with a new approach to advertising for owner/operators to join their team. With the strong economy in the Lower Mainland, K&H is having challenges keeping up with the demand by customers. The traditional methods of advertising in 'job listing' isn't keeping up with the demand. BECK Agencies worked with Channel M TV to develop the new "Drive Your Business" TV creative running in Punjabi and English starting the week of August 6th.

BECK Agencies CEO Fred Beck said "We are working with K&H Dispatch to invite new owner/operators to join the K&H team". Beck adds "We know that the South Asian community is extremely interested in self employment and it made sense to create a commercial targeting an ethnic group that is receptive to self employment opportunities".

JIM PATTISON CHRYSLER DODGE

Jim Pattison Chrysler Dodge in Surrey partnered with the production of the TV commercials and appears as the 'dealer location'. "There is a high level of consumer confidence established with the Jim Pattison Group and we wanted to bring them in as a partner in this unique marketing opportunity. We expect to help sell Dodge Sprinter courier vans with this campaign" Fred Beck said. "The van we feature in the commercials is the top-of-the-line model for courier vans and Jim Pattison Chrysler Dodge is one of the top dealers for these types of vehicles".

CLICK ON THE IMAGE BELOW to view the Punjabi version of the commercial

CLICK ON THE IMAGE BELOW to view the English version of the commercial


For more information contact:

Mitch Drew
President
BECK Agencies
604-520-9866
mitch@beckbc.com