Mitch Drew - MITCH TV

Comox Bay - Granville Island Showroom - Opening soon!

2012-01-24T18:28:00.000-08:00

The Granville Island showroom and sales office will be opening soon. The team was setting up the office this week and here is a 'sneak peek' of what it will look like.

For more information visit:
www.MyOceanLiving.com

or call
877-266-8322

Cyclo Vac runs new TV commercials in Winter Classic 2012

2012-01-01T10:19:00.000-08:00

The new Cyclo Vac TV commercial will be airing during the broadcast of the 2012 NHL Winter Classic on Monday Jan 2nd

JACKSON MITCHELL ADVERTISING placed the media for Cyclo Vac. "The client is very proud of their brand and the new TV commercials show a Cyclo Vac vacuum being held up...like the Stanley Cup" said Mitch Drew of JMA.

"This Winter Classic has been promoted heavily by the league, all the major sports networks including CBC, NBC and of course the 4 - part HBO 24/7 special" Drew added. "It's a major NHL event and our client is excited to be a part of it".

www.CycloVac.com

For more information contact:
Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503
mitchdrewmedia@gmail.com

Cyclo Vac debuts new TV commercials in Canucks on CBC

2011-12-13T19:12:00.000-08:00

Here is a preview of the new Cyclo Vac TV commercials that will debut in on CBC Hockey Night in Canada on Saturday Dec 17th when the Vancouver Canucks visit the Toronto Maple Leafs in their first or two match ups in the regular season.

Cyclo Vac is into it's second year as an active Vancouver Canucks sponsor and the new TV creative reflects the committment to NHL advertising in Canada.

"Cyclo Vac is a strong Canadian brand..and Hockey is the number one sport brand in Canada so it's a natural connection" said Mitch Drew of JACKSON MITCHELL ADVERTISING. "Canucks hockey on TV is a great place to connect to consumers and Cyclo Vac has had an extremely successful year in 2011 through it's association" Drew added.

Content is King - Mitch Drew on It's About Business

2011-12-07T17:25:00.001-08:00

On the Dec 4th edition of It's About Business, we talk about how important it is for a business to add fresh content to their web site.

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503
mitchdrew@dccnet.com

Mitch Drew - Killer Media Buyer

2011-12-06T21:56:00.001-08:00

KILLER MEDIA BUYER the video

One of my clients asked me if I could summarize in a short video the number one service that I offer to agency clients.

This is the video that was a result of that discussion:

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503
mitchdrew@dccnet.com

Links from the It's About Business Interview

2011-12-04T12:33:00.000-08:00

Here are the links from the interview today on It's About Business.

- Start your own BLOG and generate traffic with: Blogger

- Get all of your Social Media in one place and publish like a pro with: Hootsuite

- Step up and get your online profile and start building your network at: LinkedIn

- Subscribe to Help a Reporter Out at: Shankman.com

- Publish articles about your business and get paid to do it using: Triond

- Write like a pro and increase your site conversions with: InBoundPro

- Embed killer links into your posts with: Zemanta

For more information on content creation for your web site call:

Mitch Drew
778-235-0503
mitchdrewmedia@gmail.com

One Percent Realty creates new corportate video using BBN3 Video

2011-10-31T11:38:00.000-07:00

VANCOUVER - Ian Bailey, Founder of One Percent Realty Canada has produced a new corporate video for online, mobile and social media. The video was produced by local video production company, BB3Video using their online, cloud-based video production platform.

One Percent Realty from Darren Chamish on Vimeo.

Mitch Drew from JACKSON MITCHELL ADVERTISING coordinated the video. "We suggested that Ian look to the BBN3Video solution as a cost effective way to create this high quality online video that captures the value proposition of One Percent Realty" Drew said. "The style of the video delivers a clear message about this excellent real estate service and highlights the unique benefits of the One Percent Realty brand".
For more information contact:

Ian Bailey
Founder
One Percent Realty
www.OnePercentRealty.com
1-888-966-3111 tel

Mitch Drew with Shannon Pearson on It's About Business

2011-10-19T13:20:00.000-07:00

Here is the video from the interview I did with Shannon Pearson on It's About Business in AM650 Radio this week.

For more information on the show contact:

Shannon Pearson
It's About Business
show@shannonpearson.ca
www.shannonpearson.ca

For additional podcasts of the show visit:
www.am650radio.com/podcasts

Leafs first star of the game launches FIRSTAR line of clothing

2011-10-07T17:05:00.000-07:00

Toronto Maple Leafs goalie James Reimer was the first star in the first regular season game last night shutting out the Montreal Canadians.

Vancouver based FIRSTAR apparel launched a new clothing line with the Toronto goalie and new commercials starring Reimer will begin airing in the Ontario market next week.

_______________________________________________________

Reimer shakin' all over
TORONTO SUN
Oct 7, 2011
While James Reimer was perfect in his 2011-12 season debut on Thursday, he could use a few lessons in marketing.

After blanking the Montreal Canadiens 2-0 at the Air Canada Centre, Reimer was told the victory would be good for sales of his line of sporting undergarments.

“I never thought about it that way,” he laughed. “But I guess the better I play, the better it is in that aspect.”

Over the summer, Reimer introduced his own line of underrudes and t-shirts specifically designed for athletes.

In an ironic twist, the company is called Firstar — the perfect name for a goalie who just happened to be the first star on this night.

CLICK HERE for the entire story at THE TORONTO SUN

Here is the new FIRSTAR James Reimer TV commercial

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503
mitchdrew@dccnet.com

Autoway.ca sponsors Vancouver Canucks pre-season game.

2011-09-29T10:08:00.000-07:00

Autoway.ca included period sponsorship of a recent Vancouver Canucks game as a part of their strategy.

"We wanted to really take ownership of the broadcast and running 6 x 15sec commercials, period sponsorships and Virtual Signage on the glass behind the goals achieves this" said Mitch Drew of JACKSON MITCHELL ADVERTISING who placed the media buy for Autoway.ca

Cyclo Vac is back on Hockey Night in Canada

2011-09-22T09:50:00.000-07:00

VANCOUVER - Cyclo Vac built in vacuum cleaners is back on TV with their 'Hockey TV' commercial and will begin the season with Saturday's Ducks @ Canucks pre-season game at Rogers Arena on CBC and CBC HD Hockey Night in Canada.

The buy was placed by JACKSON MITCHELL ADVERTISING and the commercial shows excited hockey fans watching a game and celebrating a goal. When they spill their popcorn, Cyclo Vac comes to the rescue.

For more information contact:

Mitch Drew
JACKSON MITCHELL ADVERTISING778-235-0503 cell
mitchdrew@dccnet.com

Autoway.ca and Vancouver Canucks hit the ice this week.

2011-09-19T21:29:00.001-07:00

VANCOUVER - One of BC's top automotive sales site, Autoway.ca is back on TV with the Vancouver Canucks this week and will be running TV commercials, game sponsorships and Virtual Signage during the broadcasts on Rogers Sportsnet Pacific.

The campaign was placed by Vancouver advertising agency JACKSON MITCHELL ADVERTISING. Mitch Drew from JMA said that the Autoway.ca/Canucks advertising works well.

"We began the Autoway.ca relationship with the Canucks in 2006. Last year Autoway.ca commercials, sponsorships and in-game signage ran from the first game of the pre-season..all the way to Game 7 of the Stanley Cup Finals" Drew said. "We see excellent web traffic from the advertising and benefit from the large audience REACH that Vancouver Canucks TV delivers. The lead generation during and after each game is strong and growing"

VIRTUAL SIGNAGE

For more information contact:

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503 cell
mitchdrew@dccnet.com

New Good4U TV Commercial

2011-09-07T13:37:00.000-07:00

Here is the new Good4U commercial airing in major US markets.

CLICK HERE for more information: www.GD4U.com

Mitch Drew
JACKSON MITCHELL DREW
778-235-0503 cell
mitchdrew@dccnet.com

Ground-breaking deal gives NBC rights to online NHL ad sales

2011-07-16T07:21:00.000-07:00

Fresh off the biggest deal for U.S. television rights in its history, the National Hockey League has passed the puck on its digital advertising sales to its TV broadcast partner, NBC Universal.
The five-year deal announced on Monday means that the NBC Sports sales team will now sell ads for a channel it does not own – the NHL Network – as well as digital properties including the NHL.com website and NHL mobile sites and apps.

CLICK HERE for the entire story from The Globe & Mail

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503
mitchdrew@dccnet.com

The Trouble With Groupon: Daily Deal Sites Need To Go Local

2011-07-03T08:07:00.000-07:00

Written by Martin Tobias, CEO Tippr

Since filing for an IPO at a valuation estimated to be somewhere between $2 billion and the moon, Groupon has become the favorite punching bag of the press, taking some pretty hard blows over the massive sums it shelled out to build a customer base -$280 million – and a sales force – $108 million.

CLICK HERE for the entire article

EraseYourDebt.ca drive web traffic with new TV ad on JOY TV 10

2011-06-27T05:24:00.000-07:00

EraseYourDebt.ca uses old school media to generate web leads

VANCOUVER - EraseYourDebt.ca is the web site for Canada Debt Helpline and the new TV create that began running on JOY TV 10 is delivering good phone and web traffic.

"Our strategy with web and phone lead gen is to use TV as the reach media..and with a simple and direct web precense, ensure that when an interested consumer visits the site, the lead capture form is easy to fill out' said Mitch Drew of JACKSON MITCHELL ADVERTISING.

The new site was created by JMA in April and this new TV was created by the in-house production team at JOY TV 10. Drew added, "We've worked with the in-house creative team at JOYTV 10 on a number of commercials...many that run on other stations like Global TV and Vancouver Canucks Hockey...and like how easy and affordable they are to work with"

For more information contact:

778-235-0503
mitchdrew@dccnet.com

Points Phone Guard launch new TV commercial in Game 6

2011-06-12T12:56:00.000-07:00

Vancouver Canucks fans will get their first glimpse of the new Points Phone Guard TV commercial created by Vancouver production company Go2Productions when it airs during the CBC presentation of Monday's Stanley Cup Game 6. Commercials are running in the pre-game and post-game shows on CBC and CBC HD.

Here’s the 30sec TV commercial:

Here’s a clip showing how the TV commercial was created. It's very cool!

For more information on Points Phone Guard visit www.VoIP-PAL.com

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503
mitchdrew@dccnet.com

Ganapathi & Company launch new TV during the Stanley Cup!

2011-06-10T14:45:00.000-07:00

Ganapathi & Company Lawyers will be launching their new TV commercial tonight on CBC's Hockey Night in Canada TV during the Stanley Cup Finals.

"The new commercial was produced by Go2Production in Vancouver and will debut during Seeking Stanley on CBC after the game" said Mitch Drew of JACKSON MITCHELL ADVERTISING the agency who placed the media.

It's a great time to be a Vancouver Canucks sponsor!

2011-06-03T18:51:00.000-07:00

JACKSON MITCHELL ADVERTISING is excited about the Vancouver Canucks in the Stanley Cup Finals. It's been a great year for our advertising agency that places clients in Canucks TV and in-rink advertising.

JMA clients Autoway.ca, Cyclo Vac and Harvey's Furniture & Appliances have been advertising with the Vancouver Canucks since the pre-season and are sponsors of the CBC's Seeking Stanley Post Game show all the way to the very last game!

Mitch Drew
President
JACKSON MITCHELL ADVERTISING
778-235-0503 cell
mitchdrew@dccnet.com

Canucks in the Stanley Cup Finals deliver big ratings on CBC TV

2011-05-29T09:21:00.001-07:00

Autoway.ca and Cyclo Vac TV commercials air in the Stanley Cup Finals on CBC TV.

It's no secret that Vancouver hockey fans are in for a great ride as their home-town Vancouver Canucks face the Boston Bruins in this year Stanley Cup Finals.

Autoway.ca and Cyclo Vac are running TV commercials in the Seeking Stanely Post Game on CBC after every Stanley Cup Game.

Advertisers are seeing a benefit in association with the Canucks and two clients who have been with the team right from the first pre-season game are Autoway.ca and Cyclo Vac Central Vacuum Systems.

The TV advertising is placed by JACKSON MITCHELL ADVERTISING and agency President Mitch Drew said there are benefits to advertising during the Canucks "The first reason our clients see such strong results from Canucks hockey advertising is the fact that their brand is aligned and positioned with one of the top brands in BC" Drew continues "..and the second and likely the most important reason..is the total viewers of the games, post game coverage and other Canucks related content"

When a team makes it to the finals, the 'light to moderate' Canucks fans becomes much more engaged and the TV audiences increase and advertisers who run commercials see the benefit from higher ratings.

For more information contact:

Mitch Drew
President
JACKSON MITCHELL ADVERTISING
778-235-0503 cell
mitchdrew@dccnet.com

Advertisers scramble for ads in Stanley Cup Game Program

2011-05-07T10:15:00.000-07:00

The Vancouver Canucks face the Nashville Predators in Game 5 of the Conference Semi-Finals tonight and already local advertisers are lining up and buying space in the limited edition Stanley Cup Game Program.

Last week the Vancouver Canucks marketing department presented the ad options and this years format includes the production of a special Stanley Cup Program that is 1/3 dedicated to Stanley Cup content and 1/3 dedicated to each of the Western and Eastern conference teams.

Only 15,000 copies will be available for sale per game and if the Vancouver Canucks make it into the final series, this special program will certainly be one that many local advertisers would like be in.

Go Canucks Go!

For more information contact:

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503 cell
mitchdrew@dccnet.com

He shoots – and the advertisers score!

2011-04-22T22:38:00.000-07:00

The Globe and Mail
It’s Stanley Cup season and that means millions of viewers are parked before their TV sets, fists clasped tight in anticipation and eyes riveted to one fateful spot: the goal.

For advertisers, that kind of engagement is priceless, and more companies are paying to get their brands behind the net, thanks to one bit of technology that is just starting to expand across the National Hockey League. Ad space is going beyond the boards, with virtual signs that project brands on to the glass for TV viewers, without blocking the view of spectators actually in the seats behind the goal.

CLICK HERE for the article at The Globe and Mail

If you would like YOUR BRAND in Vancouver Canucks games for the 2011-2012 regular season, call or email:

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503 cell
mitchdrew@dccnet.com

Autoway.ca joins the Vancouver Canucks for the 2011 Stanley Cup run

2011-04-14T08:30:00.000-07:00

Autoway.ca get's in the game at Rogers Arena on Friday with new rink board ads.

With the excitement around the Vancouver Canucks 40th Season and this years run to the Stanley Cup Finals, Autoway.ca continues sponsorship of the team with placement of rink board banners during CBC Hockey Night in Canada broadcasts.

"Autoway.ca has been advertising in Hockey on CBC and Rogers Sportsnet since 2007 for one reason...increased profile for the web site and brand" said Mitch Drew of JACKSON MITCHELL ADVERTISING who placed the rink board ads.

"In the competitive world of online automotive sales, Autoway.ca has continued to grow and increase traffic to their site with a combination of search optimization and paid search, combined with the REACH of Vancouver Canucks hockey television advertising" Drew added.

The original Autoway.ca logo has been adjusted for better exposure on CBC TV. Custom creative was specifically produced for the Canucks rink board banners that increased the size of the URL and removed some of the smaller lettering and positioning.

"Now that all hockey games are broadcast in HD, the rink board signage jumps out at you and is crystal clear to the viewers watching on TV at home, restaurants and bars"

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503 cell
mitchdrew@dccnet.com

Mitch Drew Reel from 2007

2011-04-12T09:38:00.000-07:00

This goes back a couple of years when I hosted all my videos at VIMEO.

Mitch Drew - TV Reel 2007 from mitchtv on Vimeo.

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503
mitchdrew@dccnet.com

Netflix nabs 'Mad Men' rerun rights

2011-04-06T09:15:00.000-07:00

Netflix, in a sign of its growing importance in television, will become Don Draper’s second home.

The home entertainment company has bought the rerun rights to the TV series “Mad Men,” making its online streaming service the next place to watch episodes after the show’s initial airing on cable network AMC.

Netflix will pay “Mad Men” producer Lionsgate between $750,000 and $900,000 per episode, according to people familiar with the situation.

CLICK HERE for the entire story at The LA Times

GoDaddy Doubles Down on DIY Marketing, Completes 4,000-Square-Foot Commercial Studio

2011-04-05T11:42:00.001-07:00

Intends to Ramp up Presence in Markets Including India, Asia, South America and South Africa
CLICK HERE for the entire story from AdAge

Cyclovac first to use Sportvision Virtual Billboard

2011-02-28T19:55:00.000-08:00

When the Vancouver Canucks take to the ice at Rogers Arena to face the Columbus Blue Jackets, viewers at home watching the game on Rogers Sportsnet ONE will be seeing something that no-one in the arena will see. The Canucks will be adding "Virtual Billboards" to the broadcast using the same technology used in NFL Football and Major League Baseball to integrate advertisers.

CYCLO VAC Central Vacuum Systems has been airing TV commercials in Vancouver Canucks games this year and will augment their spot campaign with billboards during the first and second periods. These 'billboards' were placed by JACKSON MITCHELL ADVERTISING and Mitch Drew said they are thrilled to be one of the first advertisers in the first Canucks broadcast using this technology. "Having seen this technology in action in an NHL environmnet in Chicago and other US markets, we were eager to place Cyclo Vac in the Canucks TV broadcast" Drew said.

For more information on Cyclo Vac CLICK HERE

Why sports isn't just for fun

2011-02-25T22:27:00.000-08:00

Sports fans don't just follow the fortunes of their favourite teams, they add to them, too.
Professional sports teams in Canada generate roughly $1.5 billion in revenue per year, according to a new report from the Conference Board of Canada. While that pales in comparison to the $170 billion or so generated by the manufacturing industry (Canada's biggest business sector), it's still proof that sports is more than just fun and games, according to Conference Board chief economist Glen Hodgson.

“This is a very big industry,” said Hodgson, who co-authored the report with Mario Lefebvre, director of the Conference Board's Centre for Municipal Studies. Roughly half of the $1.5 billion is generated by the six NHL teams based in Canada, including the Toronto Maple Leafs.

Click Here for the entire story in The Toronto

Autoway.ca hit's the ice with Canucks Hockey on Sportsnet ONE

2011-02-14T08:20:00.001-08:00

Autoway.ca has placed a number of commercials in live Vancouver Canucks hockey on the new digital HD Channel Rogers Sportsnet ONE's companion channel Rogers Sportsnet Vancouver Hockey. This dedicated digital channel is all about Canucks and delivers an HD feed to hockey fans around BC.

Mitch Drew placed the media "our client has been airing commercials in live Vancouver Canucks hockey on CBC, Canucks TV since 2006 and we are pleased to be working with Rogers new digital sports channel". Drew said "with the Canucks doing so well and with the loyalty and passion of the Canucks fan, our clients benefit from advertising to a large and engaged audience watching at home and in bars and restaraunts"

Autoway.ca will be airing commercials in tonights St. Louis game starting at 5:00pm Pacific.

"We have another client, Cyclovac Vacuum airing in tonights game with a custom hockey-themed TV commercial created by TVA Quebec and airing in French on RDS during Montreal Canadiens games" Drew added.

For more information contact:
JACKSON MITCHELL ADVERTISING
778-235-0503

Telcos make frontal assault on cable’s TV stranglehold

2011-01-22T17:07:00.000-08:00

A huge, terrifying shark has just clamped its jagged teeth around a floating mess of chum when the beast, thrashing about on a screen at Telus Corp.’s Toronto offices, suddenly freezes.

Jackie Winterfield, a cheery Telus manager standing in a huge, dark boardroom, has paused the show to demonstrate something. She walks across the room to another television set, taps the remote, and the shark springs back to life, playing from where it left off.

CLICK HERE for the entire article from CTV News

NHL Winter Classic Pucks Up New Year's

2011-01-04T06:38:00.000-08:00

The NHL might well move its annual Winter Classic to prime time permanently. On Saturday, the yearly outdoor event on New Year's Day drew the most viewers for any regular-season hockey game since the Ford administration.

CLICK HERE for the article from MediaPost

Sports Broadcasters ready to wage war in 2011

2011-01-03T08:07:00.000-08:00

The story of 2011 should be the clash of titans. No, not Ovechkin versus Crosby or even Brady v. Brees. The biggest Canadian sports story in the coming year will be played off the fields and rinks as Rogers Communications and CTV/TSN size each other up in the wake of some unprecedented managerial shuffles in 2010. Can they co-exist – as they did for the 2010 Winter Olympics in Vancouver – or will we see the start of a war for rights and control of the next NHL, CFL and soccer World Cup TV rights packages?

CLICK HERE for the entire article at The Globe and Mail

2011 NHL Winter Classic TV Promo

2010-12-31T06:55:00.001-08:00

About The Show

HBO 24/7 Penguins/Capitals: The Road To The NHL Winter Classic

2010-12-26T11:49:00.000-08:00

On New Year’s Day 2011, two of the National Hockey League’s premier teams -- the Pittsburgh Penguins and the Washington Capitals -- will face off in the open air of Heinz Field in Pittsburgh for the 4th annual NHL Winter Classic. This once-a-year extravaganza brings stadium-sized audiences (and millions of TV viewers) into the fast-and-furious realm of pro hockey.

24/7 Penguins/Capitals: Road to the NHL Winter Classic will provide exclusive behind-the-scenes access, along with in-depth interviews of coaches, players and front-office personnel, as the Caps and Penguins battle through their December schedules, meeting twice in one week. Get the inside scoop on all the pre-game preparations -- as well as behind-the-scenes footage from the December 23rd regular-season preview between the two teams -- in this brand-new, four-part 24/7 exclusive!

CLICK HERE for more at HBO.com

" It's great to see so much attention around this game..and around the sport of hockey..there is certainly a lot of excitement and we are happy to have 3 of our clients advertising in the telecast on CBC and CBC HD "

Mitch Drew

2011 Winter Classic " first look " at the opening video intro

2010-12-25T08:39:00.001-08:00

JACKSON MITCHELL ADVERTISING is please to have three clients sponsoring the Live TV broadcast on CBC and CBC HD.

"Cyclo Vac will be airing new custom creative produced specifically for hockey, Harvey's Appliances will be airing new GE Monogram and Kuppersbusch commercials and Autoway.ca will air creative promoting their car-buying web site and new showroom location" said Mitch Drew from JMA.

Drew said, "We look at this Winter Classic as a Premium NHL Event and the rivalry on and off the ice between Sidney Crosby and Alexander Ovechkin has already generated a real buzz around the game in the US and Canada"

He adds, "We expect the TV ratings on New Years Day to be strong and are pleased to have our clients aligned with one of the highest profile NHL Events of the year"

For more information contact:

Mitch Drew
President
JACKSON MITCHELL ADVERTISING
mitchdrew@dccnet.com

Cyclo Vac scores big as Leafs visit Canucks on HNIC

2010-12-14T20:38:00.000-08:00

VANCOUVER - When the Toronto Maple Leafs hit the ice against the Vancouver Canucks at Rogers Arena this Saturday at 4:00pm on CBC Hockey Night in Canada, they will be playing in one of the most watched regular season games of the season.

For the first time, Cyclo Vac will be appearing as a Canucks sponsor and will launch an English version of their new TV commercial. The 15sec commercial called 'Hockey' features excited hockey fans spilling popcorn as they celebrate a goal and easily clean up the mess using the Cyclo Vac Hide-a-Hose built in vacuum.

The media buy was planned and placed by Mitch Drew of JACKSON MITCHELL ADVERTISING and is part of an on-going TV strategy for the Cyclo Vac in Western Canada. "We introduced the new TV commercial with a News and Entertainment schedule earlier this year and are excited to begin their Canucks strategy during the biggest game of the year on CBC" Drew said. "Canucks hockey delivers a huge audience and showcasing Cyclo Vac on Hockey Night in Canada with some of the biggest brands in the country is exciting".

In addition, the agency has placed Autoway.ca in the game. "Our media strategy is simple and straightforward...we like to deliver exceptional value to our agency clients and we know that when you advertise in live sport you get exceptional return on your advertising investment...not only is the viewing audience large, they are engaged, attentive and anchored to the content" Drew added.

Cyclo Vac and Autoway.ca will each run 4 x 15's during the game broadcast starting at 4:00pm Pacific.

"The strategy for using 15sec commercials and running 4 occasions per client during the live broadcast results in our clients receiving the benefit of tremendous REACH and FREQUENCY all in a single live sport environment...something that is very difficult to achieve in one day, using other media" Drew said.

Watch for Cyclo Vac TV commercials in the New Year during Canucks games on Rogers Sportnet ONE.

CLICK HERE to visit CycloVac.com
CLICK HERE to visit Autoway.ca

Book of Tens: Coolest Out-of-Home Ideas

2010-12-14T05:56:00.000-08:00

AdAge.com
Dec 14th, 2010

MICROSOFT BING, JAY-Z's "DECODED"
How's this for an inventive book promotion? To build buzz for his new book, Jay-Z teamed up with Microsoft's Bing for an ambitious global campaign that placed individual pages from "Decoded" in 400 different physical locations around the world. Fans could use Bing maps for clues to find each page, and should anyone unlock all 400 locations they'd be rewarded a Jay-Z Lifetime Pass guaranteeing them 2 tickets to any Jay-Z show anywhere in the world for the rest of their lives.

CLICK HERE for the rest of the list

Harvey's Furniture & Appliances launch new TV creative

2010-11-10T11:39:00.000-08:00

GE Monogram and Kuppersbusch TV creative to launch this weekend during the Canucks vs Leafs game on Hockey Night in Canada

VANCOUVER - Harvey's Furniture & Appliances will be launching their new TV creative this weekend in one of the most watched regular season hockey games of the year on CBC's Hockey Night in Canada.

When the Vancouver Canucks and the Toronto Maple Leafs play, it's a national rivalry that generates the highest audience figure for hockey. This weekends game is seem at 4:00pm Pacific Time on CBC and CBC HD.

For more information contact:

Dick Drew
Drew Marketing & Productions Ltd.
www.dickdrew.com

A new way to look at Internet Video Advertising

2010-10-14T12:33:00.000-07:00

Int'l TV ad revenue resurgent

2010-09-26T21:31:00.000-07:00

Steady if unspectacular rebound bodes well for TV program sales

International TV advertising revenues will continue to see a recovery this year, according to industry experts, following the trend set in the U.S.

TV program buyers feel the upswing in the advertising economy will surely mean a stronger marketplace for their existing library of programs to be sold -- as well as new channels that are starting up, especially in the Asia-Pacific region.

CLICK HERE for the entire article at Variety.com

Online Video Through Broadcasting Eyes

2010-09-26T18:41:00.000-07:00

A three-hour discussion at IBC reveals how traditional broadcasters see the online video industry.

In the midst of all the hustle and bustle that is IBC, Microsoft for the past few years has held court in the Topaz Lounge, a central second-floor location that provides the company a chance to rise above the fray and offer a more relaxed, holistic view of the company's many services for broadcasters and the consumers who view and interact with their products.

This year, however, Microsoft and two partners-Interxion and iStreamPlanet-held an off-site event that was geared toward a better understanding of broadcasters' needs for online video content creation and delivery.

CLICK HERE for the entire article at StreamingMedia.com

From the Radio Studio to the Red Chamber

2010-09-23T10:49:00.000-07:00

Broadcaster Magazine
September 2010
by Dick Drew

Charlottetown's favourite son, 64 year old Mike Duffy, better known as "Duff", went from being CTV's main man in Ottawa to being Senator Michael Duffy, a main man in Ottawa's Red Chamber, on January 26, 2009.

Along with former broadcaster Pamela Wallin, downhill skier Nancy Green and 15 other leading Canadians, Duff was appointed by Prime Minister Stephen Harper, to the Senate [both Pam and Nancy are featured as Canadian Achievers on my syndicated radio program].

Photo: Dick & Aline Drew with Mike Duffy

CLICK HERE for the entire article in Broadcaster Magazine

Olympic moment turned Bell CEO into champion for mobile media

2010-09-11T04:38:00.000-07:00

On an evening bus ride from Whistler to Vancouver during the February Olympics, George Cope got new-media religion.

Stuck in traffic and surrounded by his sleeping children, the Chief Executive Officer of BCE Inc. watched the entire women’s gold-medal hockey game from his cell phone. Mr. Cope recalls thinking: “The world has changed.”

Click Here for the entire story in The Globe and Mail

MITCH TV had some crazy traffic from all over the world on the weekend

2010-09-07T10:15:00.000-07:00

MAD MEN is back on the air this weekend

2010-07-23T23:03:00.001-07:00

Facebook, Twitter Battle For Billions In TV Ads

2010-07-07T15:36:00.000-07:00

Social networks, such as Facebook and Twitter, are now going after the big media prize: billions of worldwide TV advertising dollars.

A new "Social TV" report from media researcher Futurescape says the next leap in the social-marketing world is pursuing the business of "social television," tapping into an $180 billion worldwide ad market.
The research company says Google TV and other connected TV systems will put Facebook and Twitter targeted ads on TV screens.
Futurescape predicts the next wave of TV's transformation will come from social recommendations and other consumer tools to find new TV content. The global TV business is projected to be a cumulative $250 billion by 2014.

CLICK HERE for the entire article

Tony Parsons... A life in the news.

2010-06-19T06:53:00.000-07:00

For over 50 years Tony Parsons has been a newsman and news anchor. Never a news maker.

That all changed last December, when he retired from his enviable thirty year career anchoring the major newscast on BCTV/ Global, Vancouver.
He was its franchise.

One of the most highly respected and recognized persons in B.C., he'd built it up to where it had a larger share than any newscast in any major market in North America.

CLICK HERE for the story at Broadcaster Magazine

by Dick Drew
dickdrew@shaw.ca

CBC, National Post join forces as preferred partners in ad deal

2010-05-27T20:48:00.000-07:00

Deal gives clients a deeper range of broadcast and print options

Jamie Sturgeon, Financial Post
Published: Thursday, May 27, 2010

TORONTO -- The CBC and the National Post are deepening their commercial relationship, announcing Thursday a new deal that will allow advertisers to use each media company's platforms.

Under the terms, the National Post will become the CBC's "preferred" print partner, while the Post will provide clients options for TV ads through the public broadcaster.

"I think it will drive revenue for both of us," said Paul Godfrey, president and chief executive of the National Post. "There will be CBC advertisers that want a print component, and there will be people that want exposure on the broadcast side."

CLICK HERE for the entire article

NeuLion acquires Beijing set top box maker

2010-05-24T09:24:00.001-07:00

Plainview Internet TV company acquires Beijing set top box maker

Thursday May 20, 2010 11:16 AM
By Emi Endo
emi.endo@newsday.com

Plainview-based NeuLion Inc., an Internet television company, will acquire the operating interest of the maker of the set top boxes it uses in a deal valued at about $11.7 million, the company has announced.

NeuLion will acquire TransVideo International Ltd., based in Beijing, in exchange for about 22 million company shares. The deal will give NeuLion “greater control over the future."

For more information contact:

Mitch Drew
National Sales Executive
NeuLion
604-664-7727 #303
mitch.drew@neulion.com

Power Agent Says Monetizing Content Trumps Ratings

2010-05-18T06:32:00.000-07:00

For a top talent agent whose clients would seem to benefit from how widely known they are, Ari Emanuel offered a somewhat contrary view Thursday at a cable conference. Commenting on the decline of TV ratings, Emanuel suggested that as long as advertisers continue to pay networks more, dollars will trickle down to the stars he represents.

"Who gives a sh*t about the ratings?" he said.

CLICK HERE for the entire article

Top Google exec claims half of advertising will be digital

2010-05-18T06:21:00.000-07:00

A top Google executive has made the bold claim that 50% of advertising will be digital in the next five years as advertisers move more of their budgets towards online and mobile activity.
by Helen Leggatt

A grandiose view of the future or a foregone conclusion? Whichever way you look at it, advertising budgets are moving online and have increasingly done so despite, or more likely because of, recent economic recession. Online's accountability and measurability make it an attractive arena for advertisers trying to wring every last dollar from their marketing coffers.

One of Google's top executives sees the move online continuing to reach new levels.

"People are shifting their spending dollars more and more to the online world - whether it be direct marketing, or advertising, or branding," Nikesh Arora, Google's president of global sales, told the U.K.'s Telegraph newspaper.

"I personally expect in the next five to eight years 30% to 50% of advertising will be digital".

While Arora admits it is a bold claim, he backs up his forecast by pointing out that in the U.S. 10% of advertising is already digital and in the U.K. it's double that. In fact, late last year the U.K.'s Internet Advertising Bureau announced that online ad spending had risen above television for the first time.

What will tip the balance? Video, says Arora. It's what consumers' eyeballs will be increasingly focused on and that's where advertisers will shift their ad dollars.

Mobile marketing is also set to take the marketing scene by storm and another sphere in which Google is looking to play a major role. Speaking at the 42nd IAA Global Conference in Moscow Arora commented, "I think mobile is a fantastic opportunity... The advent of the iPhone, the Android devices and the BlackBerry has finally given people reason in the western world [to] start using the mobile data."

Mitch Drew
National Sales Executive
NeuLion
mitch.drew@neulion.com

NeuLion Booth at NAB 2010 in Las Vegas

2010-04-14T21:26:00.001-07:00

Thanks to Oliver Eichel from The Knowledge Network for taking this photo of our booth at the NAB this week.

Mitch Drew
National Sales Executive
NeuLion
mitch.drew@insinc.com

CLICK HERE for directions to the NeuLion Booth at NAB 2010

Not true that younger generations won't pay for digital content Contrary to popular belief, not everyone demands content for free.

2010-04-13T06:45:00.000-07:00

A new whitepaper from Ad Age Insights found that even the most demanding digital content consumers, the teens and young adults, understand there is sometimes a price to pay.

by Helen Leggatt
BizReport.com

Young adults, teens and tweens have been brought up in a world where media is easily accessible and the choice of channels and content is immense.

In fact, they spend over seven and a half hours a day with media. Many have drawn the conclusion that this means those generations are less likely to accept having to pay for it.

However, a new whitepaper from Ad Age Insights, "The On-Demand Generation", found that this isn't necessarily true. Their research found that even these media saturated generations realize that some content commands a price, be it monetary or via watching or participating in advertising.

"To them, the value of content online can be just as worth a price tag as cable or network TV shows and they're also -- surprisingly -- not averse to advertising," according to Ad Age's Beth Snyder Bulik, author of the report.

"But it better be good advertising, and it better not take more than a nanosecond to load."

Mitch Drew
National Sales Executive
NeuLion
mitch.drew@neulion.com

Related article:
Netflix, Fox expand deal for streaming content

F5-Expo puts the Social back into Social Media

2010-04-08T11:36:00.000-07:00

Malcolm Gladwell asks an audience to look at the downside of Social Media and delivers a powerful message about human behavior

VANCOUVER – The F5-Expo was held at the Vancouver Convention Centre yesterday in the shadow of what only a month ago was the 2010 Winter Olympics International Broadcast Centre. As I looked out at the centre, it seemed like so long ago that the eyes of the world were staring back. It was business as usual and time for yet another tech conference in a location where I have attended tech conferences for close to 15 years.

The overall conference started and ended with the theme “what kind of impact on our society does social media have”? Or better yet, it left us all asking the same question, does social media really make us more social?

Tod Maffin crash and burn

The morning keynote was delivered by local author and new media guru Tod Maffin whose presentation clearly identified two things: First, that humans can NOT multi-task, they can only switch tasks and and do more things less effectively and second, our mental health is really being tested by the speed of business and all of this hyper interconnectivity. He went on to demonstrate that at the height of his career, when he was peaking financially and personally, he ended up having a breakdown due to the fact that his life had become so ‘multi task’ oriented that his brain could not keep up.

Social Media, Video Content and Mobile

During the day, the panels consisted of social media experts, ad agency and technology providers who all had great stories of successful viral campaigns and outstanding results in spreading the word about a brand using this ‘new tool’ called word of mouth…without the mouth. The panels were excellent and provided many in attendance with a larger snapshot of what can be achieved using the power of social media AND what you should look out for if planning on adding a social media strategy to your communications or advertising.

Malcolm Gladwell brings it all home

With stories of Fidel Castro’s rise in power to eventually leading a revolution in Cuba (without a Twitter or Facebook account) compared to Barack Obama’s tech-savy circumvention of the US political process, Gladwell demonstrated a key point. Social networking is NOT really all that social and it does not create groups who trust each other and certainly could not get a group together to overthrow a government. Social networks are wide and thin, consisting of ‘weak’ contacts that are extremely valuable to you, but are not as close to you as we all believe.

Technology helped get Obama elected President. However, technology is not helping his current followers stay connected and certainly did not and can not help build the solid foundation required for massive change. We are already seeing this with the low approval ratings of the current US administration.

Gladwell has openly commented that he is NOT an active social networker and in his personal time he yearns for more free time and less time online.

The conference was a great success, was extremely well attended and certainly opened up my eyes to a clear reality.

Social Networking can increase the number of contacts, associates, followers and friends but it may not increase the ‘depth’ of their friendship to you, loyalty to you or ability for you to depend on them longer term to either purchase your brand, vote for you or fight in the next revolution for you.

Mitch Drew

Mitch Drew is National Sales Executive for an Internet TV provider NeuLion. He is an active blogger, social media practioner, advertising consultant and Malcolm Gladwell fan.

mitch.drew@insinc.com
www.NeuLion.com

MITCH TV getting visitors from all over the world!

2010-04-03T17:22:00.000-07:00

Thank you to all of our visitors. It's great to see the interest from all over the world. Appreciate the emails as well.

Mitch

Mitch Drew
National Sales Executive
mitch.drew@insinc.com
INSINC NeuLion

TV Works on the Web, but TV Advertising Won't

2010-04-03T08:33:00.000-07:00

Will TV Everywhere Simply Become an Extension of TV Advertising? Let's Hope Not

AdAge.com
Posted by Thomas Morgan
04.02.10 @ 11:30 AM

As the vision of TV Everywhere comes to market, there are significant pressures on both broadcast and cable networks to close the "parity gap" between traditional TV and the emerging distribution channel we call internet television. But does internet TV need to conform to the ad practices and inventory loads of traditional TV? Does TV Everywhere simply become an extension of the ad inventory of traditional linear television? That is a $70 billion question.

CLICK HERE to view the entire post

Mitch Drew
National Sales Executive
INSINC Neulion
mitch.drew@insinc.com

How Adam Carolla Became a Podcast Superstar

2010-03-29T06:42:00.000-07:00

In just over a year, Carolla, 45, has used this same improvisational approach to lift podcasting from the realm of amateur audio and video blogging to an increasingly professional medium with real revenue potential. His daily talk show was an immediate hit -- more than 50 million downloads in its first year -- and was named iTunes's best audio podcast of 2009.

By aggregating a devoted audience and then experimenting with new ways of interacting with it, Carolla is both taking advantage of an opportunity and creating one. Analysts at eMarketer predict that U.S. podcast listenership will approach 38 million by 2013, more than double 2008's audience. Meanwhile, traditional media has mostly used podcasting to repurpose preexisting TV and radio content -- the same mistake newspapers and magazines made with the Web, opening the door to outsiders.

CLICK HERE for the article at Fast Company

Major League Soccer's slick new video service debuts in Seattle

2010-03-25T07:45:00.000-07:00

Tonight's Sounders game is an especially big opener for Major League Soccer, which is using the Seattle game to debut new online services for fans, including a high-def streaming video service.

Not coincidentally, a lot of the services are based on technology from Microsoft, which is a major sponsor of the league and the Sounders.

U.S. soccer fans on average are more technologically inclined than the general public, and the league is counting on new digital services to keep growing its popularity, said Chris Schlosser, MLS director of digital strategy.

Schlosser, a former product planner in Microsoft's MSN group, led the development of entirely new Web sites for the league and individual teams that are also debuting at today's game.

"It's one of the most significant investments our [league] ownership group has ever made,'' he said. "They clearly see our fan base is digital and the future growth of our league is driven by continued growth in the digital space."

The new online video service, called MatchDay Live, will stream up to three games at once and provide digital video recorder-like features, including pause, rewind and "instant replay."

"This really changes the experience for the MLS," said Chris Wagner, executive vice president of NeuLion, a New York-based company that built the player for MLS.

CLICK HERE for the entire post from The Seattle Times

Valpak creates Coupon Application for Mobile Discounts

2010-03-16T10:17:00.000-07:00

CLICK HERE to see the Valpak Coupon Application download page

The end of the AD MEN as seen on MAD MEN

2010-03-06T13:55:00.000-08:00

Why advertising has changed forever and will never go back to the way is was.

VANCOUVER – As a young boy I was introduced to the ad business because my Father worked in advertising. It was a fun and dynamic world that was full of exciting characters, creative people, energy and money.

I grew up in a neighborhood were most of my friends parents were doctors, lawyers and other professionals. We all had nice homes, two nice cars, stay-at-home moms and lived a great life full of swimming pools, backyard BBQ’s and vacations. My father was NOT a doctor or lawyer, he was in advertising.

The AD MEN of the 50’s, 60’s and 70’s were wild characters. They drove the best cars, ate in the best restaurants, hung out with the sports celebrities and enjoyed Martini’s with agency buyers and direct clients until the order was booked. Often, business wasn’t even discussed during these infamous lunches and the contract renewals just flowed like the wine and fine food.

I always knew when one of my Father’s fellow ‘peddlers’ would show up by the flashy cars they drove, the swagger in their walk and the way they spoke.

This ‘elite’ group of well paid advertising wizards truly did help their customers sell more products and increase sales. They played a key role in the success of so many of the brands we now know today.

When I followed in the footsteps of my Father and entered the ad game myself, my expectations were to continue the exciting life that had I had been exposed to. After 25 years in the business myself, I can say that it's been very good to me too. I’ve earned large sums of money, owned expensive cars, traveled and tasted what life looks like from a private suite at an NHL hockey game and court-side seats at an NBA game. The life of the AD MEN in the 80’s and 90’s was still pretty sweet.

Enter the dot.com boom of 1998 and the bust of 2001

My guess is the first wave of the dot com boom at the end of the century was the beginning of the end for life as we know it in the typical ad world.

First, technology and specifically the internet started getting traction and although most of the business models had not taken hold, we knew as a society that this ‘connectivity’ thing was going to change the way people and brands interact with each other. When the ‘dot bomb’ hit in April 2001, it really was the start of what we see today as a major shift in the old style of advertising and marketing brands, products and services.

2010 marks the end of the AD BIZ as we know it.

Fast forward to 2010 and we might as well say that the old model of advertising is over and the AD MEN as depicted in MAD MEN wouldn’t stand a chance in today’s world.

The idea that a brand can create a cute positioning line, advertise it on TV and increase market share is still possible, it’s just more complicated now. The number of ways that a consumer is able to connect with a product is growing and the flow of information is no longer one-way. In fact it is no longer just two-way as consumers communicate with each other using blogs and Wiki’s.

The AD MEN of today better have a more open attitude about how traditional media and new media will work together to create advertising that is relevant and effective. The successful AD MEN of 2010 will convince advertisers to keep a percentage of their budgets in traditional, larger reach mediums like TV while encouraging them to ramp up online, social media and mobile marketing initiatives. Make no mistake, this is an exciting time to be in advertising. The AD MEN that recognize and embrace the new way of communicating with customers will succeed and continue to play a role in the success of their advertisers.

Mitch Drew

Mitch Drew is a television advertising salesperson in Vancouver. He is an active blogger, writer and social media expert.

This article was inspired by a conversation about the book.

Googled: The End of the World as We Know It by Ken Auletta

mitchdrewmedia@gmail.com

'Faces Of Social Media' Unveiled: Knowledge Networks, MediaPost Partner On Category Specific Research

2010-03-04T06:56:00.001-08:00

To help marketers, agencies and publishers understand how social media is influencing consumer brand perception and purchasing decisions, Knowledge Networks has teamed with MediaPost Communications Inc., the publisher of Online Media Daily and the parent of the Center for Media Research, to launch the "Faces of Social Media," a new, long-term tracking study providing a consumer-centric view of social media's affect on 30 key product categories.

CLICK HERE for the story from MediaPost

Reaching the “purchase ready” consumer today.

2010-02-05T06:05:00.000-08:00

Advertisers keep asking the question ‘how do I reach new customers today’ and the answer is to look at the many ways customers interact with media and make sure that your brand is were it needs to be!

There are some very simple steps to follow as you plot a course of connection with a new customer.

Step one: Start at the moment of the sale and work backwards.

This concept is a little different than the old approach of a typical ad persuasion technique (run an expensive TV campaign and so many people will see it that your product HAS TO sell). When we look at the customer on the floor and think about how he got there, we can start plotting a way to reach new customers.

As an example, let’s look at a typical new car buyer. Chances are the potential customer in the showroom has spent a considerable amount of time online doing research about the specific vehicle he is looking at purchasing. He will likely have looked up some consumer reviews, surfed a few personal blogs and even viewed video of the vehicle in action. This consumer is smart, savvy and is not going to react to a free cup of coffee or just a slick sales presentation. He wants verification of the information he already knows.

Step two: Hire an online consultant.

Have an outside online consultant look at your business and determine how your brand is positioned in your geographical area. This consultant may need to ‘log on’ using a server that has an address in your specific area to ensure that all other competitor information and targeted information is appearing. Ask the consultant to attempt to find a specific product (in this example a specific auto make/model) on your web site and see how long it takes them to ‘drill down’ and find you! Your consultant may find that there are local information sites, auto blogs and other car related content sites that are an excellent place for your dealership to appear…either as a contributor or as an advertiser.

Step Three: Create content and add value to the consumer experience.

Make all of your advertising interactive and relevant to your new mobile and active customer. It sounds simple but setting up a blog, creating custom video content and engaging in social media is an excellent way to cast a wide internet web of links back to your site and your inventory. In your newspaper, TV and Radio include a ‘text to win’ or ‘text for a free gas card’ offer of some kind so that potential customers can connect with you. Have multiple ways for customers to get in touch with you. Have a sexy phone number that is easy to remember and use a cool URL that is easy to say and easy to remember.

Step Four: Be cool.

Staying current online and using the technology available in your advertising and customer contact makes your business look cool. If 65% of your potential customers are on Facebook and you are NOT….they might not think that you are up to date in other areas of your business.

Step Five: More is better.

The days of finding one place to advertising and banging the drum over and over is over! Mix up your media and move the placement of your brand name and contact information so that people will not only bump into your brand in a number of places…but with a media mix you will tend to reach more people overall. As you “lure” them into your web of contact…you can start communicating with them more intimately and provide them with compelling reasons to shop in your location.

Conclusion: Connect and follow.

Advertise in a traditional way and entice potential customers to connect with you.

Give everyone as many options as possible so if they want to call you, text you, email you, be your friend, tweet you or comment on your blog.

Connect and follow up with each and every person who connects with you. Follow up and take your time with the contact. The new consumer has more time and more resources to make informed decisions. You need to be current and eager and yet keep the customers in control of their own experience.

Advertising, marketing and merchandising hasn’t changed all that much...but your ability to connect with a customer at the time they are ‘purchase ready’ has. This means your competition has the ability to ‘pluck’ a customer from your store with a better deal sent to their iPhone. Be sharp, be connected and use the tools that are all around you to beat your competition.

Mitch Drew

Mitch Drew is an advertising professional in Vancouver, Canada. He specializes in TV advertising and is an active writer, blogger and social networking expert. mitchdrewmedia@gmail.com

Boomers Log Some Serious TV Time

2010-01-28T07:45:00.000-08:00

The segment watches 140-160 hours of television each month

Jan 27, 2010
eMarketer Staff

Boomers' media usage patterns are similar to most Americans in one respect: TV dominates. In each month of Q3 2009, Americans watched an average of 129 hours of TV compared with 27 hours spent on the Internet, according to Nielsen's latest "A2/M2 Three-Screen Report."

Boomers, however, averaged between 140 and 160 hours of TV time each month, compared with an average of 28 to 31 hours spent online. They appear to be the last large audience for newspapers, although they are increasingly going online to find national and local news.

CLICK HERE to see the chart and read the story

For Super Bowl XLIV Advertisers, Synergy Is the Name of the Game

2010-01-22T08:45:00.000-08:00

FOR millions of football fans, the Super Bowl is the biggest social occasion of the year. That is becoming the case for Super Bowl advertisers, too, as they add a robust presence in social media like Facebook, Twitter and YouTube to their marketing lineups.

CLICK HERE for the story at The NY Times

The Q Institute - Jan 30th and 31st

2010-01-21T21:15:00.001-08:00

CLICK HERE to register

The 7 Secrets of Successful Advertising in 2010.

2010-01-16T02:00:00.000-08:00

by Mitch Drew

In 2010 Marketing Directors are having a challenge on how to spend their advertising budget to get the best results. There has never been such a dramatic shift in how people consume content, when they consume it and what it takes to reach modern day consumers.

When looking at your advertising budget and deciding what to do, you might want to consider the follow:

1. Advertising is not fool proof and never has been. Remember, if advertising was an exact science and you could enter the marketing waters with a 100% chance of success, there would not be any need for you. Business would run on auto-pilot and not need owners/entrepreneurs or decision makers. Advertising is NOT an exact science so don’t look for the definitive answer…look for solutions that make sense for you and your brand.

2. Everything works. This is one of the most important things to remember. Just because there are new ways to advertise and promote your brand does not mean that many of the traditional ways of advertising aren’t going to work anymore. In fact, keeping a percentage of your traditional disciplines could be just what you need to help shore-up your new plans and leverage new programs. Traditional TV can help drive web. In-store and print can support online and social media programs. Remember, most of the shifts in marketing have been technology driven but customers are still looking for the same things they always have. They want information about goods and services that will add value to their lives.

3. Implement an online strategy now. You may not have the resources or time to implement the ultimate online or social media strategy, so just start with a few basics. Set up a blog and link it to your site. Create a Facebook and Twitter page and appoint someone in your organization to get the ball rolling on your online strategy. Once you start it is a lot easier to modify and ‘tweak’ your ‘tweets’.

4. Buy the high profile sponsorship you’ve always wanted. We are definitely coming out of a crazy business climate in 2009 and there are many media/sponsorship and advertising opportunities available that may have been financially out of reach before. Look at buying higher profile TV programs and meet with the reps from the number one radio station in your market. Maybe this is the year that you buy a NASCAR sponsorship (or partial sponsorship) or run some commercials in Monday Night Football or Hockey Night in Canada. You will be surprised at what is available and for how little dollars.

5. Man up your creative. Make sure you have current creative like TV spots, radio scripts, print ads and of course web banners in flash and .jpg formats. Make sure your web site is current and looks good. Almost all of the customers that inquire about your brand will visit your web site first. Having current creative will make sure you are ready for any opportunity that comes your way. Opportunity that can acted upon quickly can often deliver the best results.

6. Change the way you buy advertising. In the past, you planned and implemented a strategy over a number of quarters and implementation might have taken months. In order to capitalize on the opportunities of modern day advertising, you need to be able to make decisions quickly and respond to opportunities. Never before have we seen early adapters getting the jump on opportunities and once you have a creative package available, start responding to new idea, concepts and advertising opportunities. Be open to buying last minute and remnant space and make sure you have a network of supplier who know you are open to this. Think about the success of Google's 'bid based' pricing model were advertisers place ads and set a price they are willing to pay for a 'click'. Opportunities come up at the last minute and if you can move on them, you will benefit. Shift your thinking.

7. Don’t be afraid to engage in 2010. You might not have the largest budget and you may need to be careful with every dollar spent but that doesn’t mean you shouldn’t engage in advertising activity. Take a percentage of your budget and place it in longer term and safer traditional areas. Take another percentage and spread it out into new areas like Social Media and use your remaining budget for new and last minute opportunities.

The advertiser who takes risks and follows this advice in 2010 could end up well ahead of their competition.

Mitch Drew is a successful advertising practitioner who lives in Vancouver, Canada. He is an active blogger and social media expert.

Email: mitchdrewmedia@gmail.com
twitter.com/mitchdrew
facebook.com/mitch.drew

Other articles:

The “I Work for You” Sales Technique by Mitch Drew

Ask the Right Questions and You Will Make the Sale by Mitch Drew

The Assumptive Close by Mitch Drew

VW Is Back In Super Bowl After Nine Years

2010-01-14T06:19:00.000-08:00

For the first time in nine years, Volkswagen of America will advertise during the Super Bowl. The company will premiere a 30-second spot -- the first from new agency Deutsch L.A. -- during the third quarter of Super Bowl XLIV. The ad uses the "Das Auto" tagline introduced in 2008.

CLICK HERE for the entire article from MediaPost

Cadillac CTS-V Coupe introduction video

2010-01-13T06:39:00.000-08:00

The video that introduced the Cadillac CTS-V Coupe at the 2010 North American International Auto Show January 12, 2010.

Mitch Drew
mitchdrewmedia@gmail.com

Papa John's Becomes Super Bowl Sponsor

2010-01-13T06:25:00.000-08:00

Papa John's Pizza is extending its January "National Football Month" marketing program with something it has never done: sponsorship of Super Bowl XLIV as well as the NFL. The deal makes Papa John's "Official Pizza Sponsor of the National Football League and Super Bowl XLIV."

Andrew Varga, CMO of the Louisville, Ky.-based company, tells Marketing Daily that the short-term agreement ending in March came about because "we have been working with NFL franchises in nine local markets over the last three or four years and for the activating programs locally it has been a great sales boost for us. As we started to see better and better results with those nine teams, it made sense to do something bigger with the NFL."

CLICK HERE for the entire article from MediaPost

O'Brien 'stung' by NBC

2010-01-11T07:02:00.001-08:00

O'Brien 'stung' by NBC

Posted using ShareThis

Dr Pepper Buys Its First Super Bowl Spot

2010-01-04T21:28:00.000-08:00

In an effort to drum up more interest in its recently launched Dr Pepper Cherry, Dr Pepper Snapple Group Inc. has bought advertising time during Super Bowl XLIV.

The purchase marks the first time in the company's 125-year history that Dr Pepper will advertise during the National Football League championship, which will be broadcast by CBS Corp. on Feb 7.

The soft-drink maker's commercial for the big game will feature rocker Gene Simmons and his Kiss band mates. Mr. Simmons starred in a Dr Pepper Cherry ad campaign in March, which introduced Dr Pepper Cherry.

CLICK HERE for the entire story at Wall Street Journal online

Puck Up: Geico, NHL Form New Partnership

2010-01-04T19:59:00.000-08:00

The National Hockey League received a boost with Geico signing a multi-tiered sponsorship deal with the league.

The big-spending Geico is now the official insurance partner of the NHL, an agreement that comes with some exclusivity for advertising on several league-controlled platforms.

Separately, the deal includes TV inventory on NHL games on NBC, including the Stanley Cup playoffs, and real estate on national cable outlets and NHL digital platforms.

Then again, there isn't much in the way of sports that the insurer doesn't have some sort of affiliation with.

CLICK HERE for the entire story from MediaDailyNews

New focus for film marketing - TV still cornerstone

2010-01-02T05:59:00.000-08:00

Today, marketing mavens are still building their promo plans around TV, but the old reliables are anything but.

Marketing remains as shrouded in secrecy as the inner workings of the CIA. And while studios are cutting costs across the board -- slashing talent salaries, reducing the number of movies they finance and produce, and laying off staffers -- they fork over as much as ever on marketing. But where they're spending that money is shifting.

CLICK HERE for the story from Variety

Conde Nast Boosts Ad Rates 2.5% Instead of Its Usual 5% Hike

2009-12-30T19:44:00.000-08:00

Conde Nast is also reportedly more willing to negotiate and make concessions on certain things at the moment, media buyers say (via Adweek). However, the publisher refuses to bargain on full-page bleeds. A bleed surcharge of 15% is included on the publisher’s rate cards, and buyers who want nonbleed rates must request them. In fact, with the “disguise” of including bleed charges in the regular rate for the first time, buyers could potentially believe that Conde Nast’s rates have jumped 17.5%, points out Mike McHale, founder and chief media officer for Cleverworks.

The publisher generally asks for the highest rate hikes; most publishers have sought 2% to 3% increases in recent years.

In 2009, Conde Nast slashed budgets by about 25% across the board, and shuttered six magazines, including Gourmet, Modern Bride, Elegant Bride, and Cookie. Ad pages for the company’s monthlies slipped by nearly a third in 2009. The magazines that took the worst hits included Architectural Digest (ad pages down 49.9%), W (down 46%), Conde Nast Traveler (down 41.1%), and Details and Wired (both down about 39%).

The company has worked to strengthen its appeal to advertisers by offering customized ad campaigns across its titles.

Conde Nast is also part of a consortium of magazine publishers who are banding together to create a digital storefront for magazines. Conde Nast, Hearst, Meredith, News Corp and Time plan to work together to create a storefront to sell editions of their magazines that readers can access via e-reader and other digital devices. The goal of the venture is “to develop open standards for a new digital storefront and related technology that will allow consumers to enjoy their favorite media content on portable digital devices,” according to the companies.

In related news, the company’s Fairchild Publications is reportedly working on a new men’s wear publication, according to FishbowlNY. The news comes a year after the company folded men’s wear trade publication DNR and its sister pub Menswear into WWD.

Taxi travel in Shanghai made easier

2009-12-28T22:07:00.000-08:00

SHANGHAI: When you next visit Shanghai, it may be easier to communicate to the taxi drivers there.

That's because a new device will allow commuters to pick their destination, and it will "speak" to the drivers accordingly.

Taking a taxi in Shanghai can sometimes be a challenge, especially if you don't speak the language.

To make things easy, a new system will be installed in taxis, and all a commuter needs to do is to just pick an icon on the device, choose your destination and let the machine do the talking.

The brain behind the system is Touchmedia, an advertising company that develops digital media for the advertising industry in China.

CLICK HERE FOR THE ENTIRE STORY

For information on interactive touch screen advertising in Taxis in Vancouver contact:Moving Media Group
sales@movingmediagroup.com
604.998.8879

10 Marketing Predictions for 2010

2009-12-28T14:22:00.001-08:00

BY FC Expert Blogger David Lavenda

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

The current holiday lull is the perfect opportunity to present my marketing predictions for next year, so here goes:CLICK HERE

Charlize Theron : Dior J'Adore Perfume TV Commercial

2009-12-21T20:58:00.000-08:00

Mitch Drew
mitchdrewmedia@gmail.com

Pepsi not advertising in Super Bowl next year

2009-12-21T20:54:00.000-08:00

MILWAUKEE — Pepsi will not advertise its drinks in next year's Super Bowl on CBS, ending a 23-year run so the company can focus on a new marketing effort that will appear mostly online.

Pepsi beverages have been advertised in the Super Bowl since 1987. Frito-Lay, a unit of parent company PepsiCo Inc., will still advertise.
CLICK HERE FOR THE ENTIRE ARTICLE

Mitch Drew
mitchdrewmedia@gmail.com

‘Outside’ Magazine Nabs TV Network

2009-12-07T15:52:00.000-08:00

The publisher of Outside magazine, Mariah Media, plans to take a minority stake in Resort Sports Network, a channel that is watched in vacation and resort communities, and will rename the channel Outside Television Network.

The channel currently is seen in 110 resort spots including Aspen, Key West, Myrtle Beach, Lake Tahoe and Park City, has an estimated 1.9 million subscribers, and reaches 61 million viewers annually, according to the companies.

The Outside Television Network will debut on June 1, 2010.

CLICK HERE for the full story at MediaBuyerPlanner.com

Creating a Business Blog

2009-12-04T01:30:00.001-08:00

Creating a Business Blog

Posted using ShareThis

Some Dallas Editors Will Report to Ad Sales

2009-12-04T01:00:00.000-08:00

Some editors at The Dallas Morning News have started reporting directly to executives outside the newsroom who oversee advertising sales, under a restructuring that overturns longstanding traditions in American newspapers aimed at shielding news judgments from business concerns.

A memo sent to employees on Wednesday explains the creation of new positions with the title of general manager, each responsible for ad sales in particular parts of the paper. “In the sports and entertainment segments, the senior news editors will report directly to the G.M. while retaining a strong reporting relationship to the editor and managing editor,” the memo said.

CLICK HERE for the article from The New York Times

Digital OOH to Soar 13% through 2013

2009-12-03T02:38:00.000-08:00

MediaBuyerPlanner.com

A new report from BIA/Kelsey has confirmed what everyone in the industry already seems to know: digital out-of-home (DOOH) spending will skyrocket in coming years.

The medium is expected to increase at an annual rate of 13.5% annually, from $2.2 billion in 2009 to $3.7 billion in 2013, by far outdistancing traditional out-of-home’s 1.4% growth (which will grow from $4.4 billion to $4.6 billion).

Growth of DOOH - which is made up of digital billboards and place-based digital networks - will be driven as the buying process becomes more integrated, making it easier for advertisers to purchase DOOH and reach scale.

Currently, billboards account for 66% of all out-of-home revenues.

ZenithOptimedia’s latest projection forecasts that outdoor, along with TV and cinema, will return to positive growth in 2010

Mitch Drew
mitchdrewmedia@gmail.com

This Just In: The Boob-Tube, Not YouTube, Is Transforming the World

2009-12-02T07:06:00.000-08:00

TV growth has been especially driven by the expansion of satellite and digital cable TV, and with that the number of channels and choices.

Consumers and businesses, voters and politicians, and readers and writers today are caught up in the social media wave. There is no escaping the magnetic pull the Web, and sites like Facebook, YouTube and Twitter have over our everyday existence. We continue to hear about the diminishing importance and relevance of traditional media channels--namely TV, radio and print. There is sort of an air of inevitability about it all. Old media will give way to new and the World will be better, more peaceful and prosperous for it.

CLICK HERE to view the article at FastCompany.com

'Ambush marketers' fuel Olympic ad concerns

2009-11-30T16:15:00.000-08:00

Marketing turf wars sparking debate over the rights of official Winter Games sponsors.

Stepping onto the turf of the official Olympics sponsor Panasonic Corp., Sony has wrapped transit vehicles in Vancouver and Toronto with ads for its Bravia television that play up Sony's financial support of speed skater Cindy Klassen. Yesterday, while two Coca-Cola promotional vehicles rolled through Churchill, Man., blaring the soft drink's newest jingle to all who came out for the Olympic torch relay, its rival was also at work.

CLICK HERE to read the article at The Globe and Mail

Marketers, Agencies Start to Consider More Ad Spending

2009-11-30T09:25:00.000-08:00

Advertiser Optimism Report: All Media, Not Just Digital, Could Benefit

NEW YORK (AdAge.com) -- Whether the arrows on the chart indicating upward movement turn out to just be a slight bump off the bottom of the market or the start of a long and constant climb, marketers and agencies, according to Advertiser Perceptions' latest Advertiser Optimism Report for Fall 2009, are feeling more optimistic about increasing ad spending in all media. And yes, that even includes local newspapers and magazines.

The study, which surveyed more than 1,500 marketer and agency media decision makers between September and October of this year, found that, among these groups, overall optimism as it relates to ad spending over the next 12 months is improving. And, according to the study, it's not just the new flashy media like digital and mobile that the industry is amped about as more traditional outlets start to generate some, albeit slight, positive momentum.

CLICK HERE for the entire story from AdAge.com

MITCH TV keywords this month for " My Name is Ram"

2009-11-27T07:57:00.000-08:00

It seems like a ton of people want to know who the announcer is on the new Dodge Ram TV commercials. It's the number one search item for MITCH TV this week. Here (in order) is what people are looking for:

Mitch Drew
MITCH TV
mitchdrewmedia@gmail.com

KEYWORD SEARCHS (85% Google, 10% Yahoo and 5% Bing)

ram truck voice
voice of dodge's i am ram
who is the voice on the my name is ram tv ad
stan richards voice over dodge
stan richards on i am ram commercials
commercial ram truck narrator
new ram tv ad
voice tv ram commercial
my name is ram voice over
voiceover ram truck commercial
ram tank is full name of narrator
narrator i am ram comercial
who is i am ram voiceover
who does the i am ram truck commercial
new ram commercial narrator voice
my name is ram & my tank is full & narrator
stan richards dodge ram

CLICK HERE for the story

Jeep Takes over Times Square Digital Faces during T-Day Parade

2009-11-27T07:53:00.000-08:00

Jeep will be taking over Times Square on Thanksgiving, featuring videos on the digital billboards on the NASDAQ and Reuters buildings.

Banners and videos will flaunt the new Jeep tagline, “i live. i ride. i am. Jeep,” according to the Digital Billboard Expo. The ads will run from 6am on Thanksgiving morning until 2am the next day.

The takeover is timed to coincide with the Macy’s Thanksgiving Day Parade, which is seen live by millions of people and watched on television by many millions more. The parade passes through Times Square.

The NBC broadcast of the parade has been pulling 20 million viewers annually since 1991, and has remained steady in recent years. Meanwhile, rival CBS’s parade broadcast has lost viewers over the same time period, falling to about 7 million viewers from 10 million, according to Nielsen, Daily Finance writes.

Jeep has also been focusing on New Yorkers with banners, stair wraps, posters, floor graphics and tunnel video ads (viewable from trains in Penn Station) in subway and train stations this month, MediaPost reports.

A TV campaign will also break on Thanksgiving Day, with spots airing on network and cable programming, including on CBS and NBC.

December issues of Entertainment Weekly and Sports Illustrated also contain Jeep ads.

MediaBuyerPlanner.com

Local Online to Grow 12% in 2009; Will Slow Next Year - MediaBuyerPlanner

2009-11-18T17:08:00.000-08:00

Local Online to Grow 12% in 2009; Will Slow Next Year - MediaBuyerPlanner

Television Viewing Hits Record High, Averages Nearly 5 Hours/Day per Person

2009-11-16T19:16:00.000-08:00

MediaBuyerPlanner
Published on November 10, 2009

U.S. television viewing has achieved an all-time high, with the average viewer watching four hours and 49 minutes a day, according to figures from Nielsen. That number includes DVR viewing.

TV viewing is up four minutes a day from last year, and up 20% from 10 years ago, Nielsen says.

American homes have more TV sets and more channels to choose from, as well as access to DVR technology, which has led to the increase in viewing hours, Reuters reports. The average household watched 8 hours and 21 minutes a day, also a record.

CLICK HERE FOR THE ENTIRE ARTICLE

Hyundai Nabs 5 Super Bowl Slots; CBS Sells 80% of Big Game - MediaBuyerPlanner

2009-11-16T18:35:00.000-08:00

Hyundai Nabs 5 Super Bowl Slots; CBS Sells 80% of Big Game - MediaBuyerPlanner

Leno Loses NBC 1.8M 18-49s, Ad Prices Plunge

2009-11-14T16:53:00.000-08:00

MediaBuyerPlanner
Published on November 09, 2009

NBC’s switch from scripted series to a nightly talk show with Jay Leno in the 10pm hour has lost the network 1.82 million, or 49%, of its 18-49 viewers.

And though rival networks CBS and ABC hoped to boost viewership during that hour, the two combined have gained just 83,000 viewers in the same demo: CBS has lost 162,000 in that age group for the 10pm hour, while ABC has added 245,000 for the hour, through Nov. 1, according to Nielsen (via Bloomberg). Fox, meanwhile, which doesn’t compete in the 10pm hour, has seen overall prime time ratings jump 17% from last year, and 19% in the 18-49 demo.

The rest of the audience NBC lost seems to have scattered to cable or, perhaps, the web. But even cable is seeing a stagnation of growth in the 10pm hour, with nightly viewing by 18-49s flat or down for four out of the five nights, according to the Cabletelevision Advertising Bureau.

Across all demos, NBC lost 2.4 million, or 30%, of its total viewers in the 10pm hour; CBS and ABC added 859,000 total viewers, or more than a third of the audience NBC lost. Leno now averages 2.25 million 18-49 viewers a night, down from 4.07 million in that hour last year.

Ad rates for the show range from $48,803 (Friday nights) to $65,678 (Tuesday nights) for a :30 spot, compared to as much as $146,679 for the same hour last year, according to AdAge. The lower end of the pricing spectrum is half of what CBS has been getting for rookie drama The Good Wife, and a quarter a :30 spot during Grey’s Anatomy, writes MSNBC.

Leno’s prime time experiment could also be hurting the rest of NBC’s schedule. Take, for example, Law & Order: SVU. The show, at 10pm, was a time slot winner. This season, it’s finishing last at 9pm. And whereas last year SVU commanded $146,679 for a :30 spot, this year it’s pulling an average of $101,632.

Still, GE CFO Keith Sherin said in October that Leno’s audience is exceeding expectations. And, because of the low cost of production for the show, NBC says it will be profitable even if it sinks to a 1.5 rating in 18-49s.

AquaCabana Magazine

2009-11-11T16:38:00.000-08:00

Check out this new Magazine from Las Vegas. It's called Aqua Cabana and it's promoted as one of the worlds ONLY 100% waterproof magazines.

According to the web site, the magazine is printed on C-Stone Paper made out of "80% calcium carbonate (CaCOз), with a small quantity (20%) of non-toxic resin (HDPE - high density polyethylene resistane)".

No more smudges on the pages when your suncreen hits it....and the new paper is TREE FREE!

CLICK HERE TO VISIT THE AQUA CABANA MAGAZINE SITE

Mitch Drew
MITCH TV
mitchdrewmedia@gmail.com

Plenty of joy for Surrey TV station

2009-11-09T20:37:00.000-08:00

What do you get out of the time you spend in front of your TV? Anything?

If you have to answer no, you may want to change the channel. In fact, it seems a lot of people around the Lower Mainland already have, and what they're turning to is Surrey-based Joytv 10.

"Our ratings went up 60 per cent over last year," said Bill Roberts, president and CEO of S-Vox, which owns Joytv.

CLICK HERE FOR THE ENTIRE ARTICLE AT SURREY NOW

New Ram Truck Spot to Air 190 Times Tonight

2009-11-04T20:45:00.000-08:00

Diaz Unveils Work at Meeting Today, Sets Goal of 415,000 Unit Sales in 2015

By Jean Halliday
Published: November 04, 2009

DETROIT (AdAge.com) -- Chrysler Group is breaking a spot for its new Ram truck brand with an unusual saturation buy that will see the commercial run 190 times this evening alone in prime time across the major TV networks, particularly the World Series on Fox. The spot, titled "Manifesto," is the first from Richards Group, Dallas, and the voice-over sounds suspiciously like agency founder Stan Richards.

Fred Diaz, president-CEO of the automaker's newly formed Dodge Ram brand, unveiled the plan to attendees at a Chrysler meeting today, where it outlined its five-year plan. The ad's theme is "I am Ram," and it uses a montage of still photos as the narrator says things such as "I am fueled by optimism and a can-do spirit," and "I will not yield. I will not coast to a stop. My name is Ram. My tank is full."

Mr. Diaz said Ram will expand into commercial trucks, which will help the new brand boost unit sales to 415,000 by 2015, from some 280,000 next year.

Richards won the fourth-quarter work in a pitch against incumbent BBDO Detroit and others. The shop referred calls for comment on the commercial to the marketer.

Mr. Diaz said Ram will use more targeted communications in the future to reach multicultural buyers as well as small business owners and outdoor enthusiasts such as fisherman and working farmers.
~ ~ ~
Contributing: Rupal Parekh

Anne Murray tells all in the November issue of Zoomer Magazine, featuring cover photography by Bryan Adams

2009-11-02T15:47:00.000-08:00

"Because I can still sing I think that's the time to stop, when you can
still do it."
Anne Murray, Zoomer Magazine, November 2009

TORONTO, Oct. 26 /CNW/ - In the November issue of Zoomer magazine - Canada's authority on everything important to the 45+ demographic - iconic songstress Anne Murray discusses her life, family and decision to retire from the music business after a remarkable 40-year career. Available on newsstands across Canada starting on October 26, Zoomer features cover photography of Murray by Canadian rock legend Bryan Adams.

In an interview by award-winning journalist David Livingstone, Murray exclusively tells Zoomer, "Because I can still sing I think that's the time to stop, when you can still do it. Otherwise you end up with people feeling sorry for you. There are many of my peers who are shadows of their former selves. I see it and think it's unfortunate."

Livingstone also discusses Murray's appeal and "enigmatic blend of candour and restraint," which legendary rock writer Lester Bangs ascribed to the "scientific application of that time-honoured and almost forgotten erotic technique - the holdout," in Creem magazine in 1973.

Murray appears in Zoomer upon the publication of her autobiography, All of Me, which hits bookstores on October 27 and is published by Knopf Canada. In the revealing book, the singer tells the story of her astonishing career - from her humble origins in the tragedy-plagued coal-mining town of Springhill, Nova Scotia, to her arrival on the world stage with her first gold record in 1970 and her subsequent string of top-selling hits. The book will be supported by a 14-city book tour, which will take Murray from Vancouver to Moncton, including an appearance at the International Festival of Authors in Toronto. Murray has enjoyed an unparalleled career selling 54 million records and putting more than 30 pop, 50 country and 40 adult contemporary songs on the Billboard charts. She has also earned four Grammy Awards, 24 Juno Awards, three American Music Awards, and three CMA Awards.

An excerpt from Murray's autobiography is available online at the Zoomer magazine website: CLICK HERE

For a full list of Anne Murray's book tour dates, CLICK HERE

High-def TV luring Americans to NHL

2009-10-31T17:17:00.000-07:00

`The future of hockey is with the 300 million who live here, not the 30 million who live in Canada.' Neal Pilson, former president of CBS Sports

High-definition television images are luring more American eyeballs to professional hockey and invigorating the NHL's prospects in the U.S., say leading sports industry experts.

"HDTV will have a greater impact on hockey than any other sport," says Matthew Pace, a lawyer with prominent sports law firm Herrick, Feinstein in New York. "You can follow the puck much easier (on HDTV broadcasts). The action is clearer. I think the television future of the NHL is bright."

The holy grail of professional sports – routine access to 115 million American television households– has long eluded the NHL despite efforts dating back to the infamous glowing puck of the 1990s.

While the NHL has built a national U.S. footprint that includes hockey-tepid cities across the sunbelt, major U.S. broadcast deals still haven't come.

CLICK HERE FOR THE ENTIRE ARTICLE FROM THE TORONTO STAR

The Zoomer Show is on this weekend!

2009-10-29T07:19:00.000-07:00

TORONTO - Canada's only trade show focused on the Baby Boomer market starts this weekend in Toronto.

What is a Zoomer?

"The population bubble that was the youth market 30 years ago is today, the market I've defined as Zoomers. They were a dominant generation then ... they remain a dominant generation today. Zoomers are a growing, vibrant and affluent community. They look at the world with optimism; they are engaged and aspire to enrich their lives and their communities".

Moses Znaimer

CLICK HERE TO VISIT THE ZOOMER SHOW

Cashing in on Upheaval

2009-10-28T18:08:00.000-07:00

BC Business Sept. 2009

Innovators find opportunity when the game changes.
Whole industries are being turned upside down today, but disruptive change doesn’t happen overnight; systems are entrenched, and habits built up over years don’t crumble easily. Eventually, however, change does happen, and the successful entrepreneur will pounce on the opportunity.

CLICK HERE FOR THE BC BUSINESS ARTICLE

Why buy TV commercial advertising?

2009-10-28T10:10:00.000-07:00

Here's a great video from the Television Bureau of Advertising on why it's a great time for local business to use SPOT TV advertising.

For more information contact:

Mitch Drew
Joytv 10
604-575-4115 direct
mdrew@s-vox.com

Harvey's Furniture launch new Frigidaire Gallery TV spots in Canucks Hockey

2009-10-24T10:40:00.000-07:00

VANCOUVER - Harvey's Furniture & Appliances will be launching new TV creative today during the 4:00pm CBC Hockey Night in Canada broadcast of the Vancouver Canucks vs Toronto Maple Leafs game from GM Place.

Harvey's Furniture is a long term Vancouver Canucks advertiser and benefit from participating in high profile games including pre-season Canucks TV on Rogers Sportsnet, Hockey Night in Canada and the Stanley Cup Playoffs on CBC in 2007 and 2009.

"We enjoy advertising our high end brands in high end TV events like Hockey Night in Canada" said Eric Harvey. "We have a long-term reputation in BC of providing quality appliances and furniture at extremely competitive prices...and delivering this message during high profile Canucks games is consistent with our overall marketing strategy" Harvey added.

The Leafs/Canucks rivalry is well documented...and when these teams play, the regional and national audiences rank in the highest viewing level for a regular season game. Last years Toronto/Vancouver game on CBC delivered a national audience of close to 2 million viewers.

CLICK HERE to visit Harvey's Furniture & Appliances
www.harveystores.ca

CLICK HERE to visit Frigidaire Gallery
www.frigidaire.ca

For more information contact:
Dick Drew
Drew Marketing & Productions Ltd.
Vancouver, BC
www.dickdrew.com