Yahoo, newspaper groups in Web ad deal

SUNNYVALE, Calif. - Yahoo Inc. (Nasdaq:YHOO - news) will work with seven newspaper groups to share online advertising in a deal that could help newspapers tap into the lucrative online ad market.

A total of 176 newspapers in 38 states will participate in the deal, reported Sunday on the Web sites of The New York Times and some of the newspapers involved.

The groups that have signed on include Cox Newspapers Inc., Belo Corp., Hearst Corp., the E.W. Scripps Co., MediaNews Group Inc., Lee Enterprises and the Journal Register Co.

The partnership will start in December with Yahoo's HotJobs service and move to other types of online advertising.

READ THE ENTIRE ARTICLE AT YAHOO.COM

LX.TV from NYC and LA

by Mitch Drew

Two former MTV executives have started their own broadband internet TV channel called LX.TV. Joseph Varet said 'the audience is too small to support a 24-hour cable channel but broadband allows you to use the same quality, for lower cost'

The channel targets wealthy 25-49 year olds and features restaurants, nightclubs, shopping and dating advice.

It plays well and has an easy to navigate page. The site was features in the Fall 2006 edition of TRUMP Magazine.



CLICK HERE TO VISIT LX.TV

NBC Breaks into the Ad Business

The network blurs the lines between broadcaster, ad agency, and marketer

by Jon Fine
Business Week
November 2006

NBC Universal: ad agency. Or it will be, sort of. Its new digital czar, Beth Comstock, and her staffers are approaching key advertisers with a simple yet far-reaching proposition: Let our digital studios create some advertising for you. In other words, although NBC executives chafe at this characterization, join with us to demolish long-standing notions of what separates media companies from ad agencies.

"The next natural place to use the talents of the studio is with marketers and advertisers," says George Kliavkoff, NBC Universal's (GE ) chief digital officer. As Comstock conceded at a recent international TV conference, everyone must "get used to the idea that the media marketplace will be full of contradictions and tensions."

One big tension: A direct relationship between networks and marketers could threaten ad agencies' middleman role. Comstock is quick to point out that NBC's marketing efforts will primarily be "adjuncts" to existing campaigns and that "most of the discussions" with marketers involve ad agencies. Still, says one executive familiar with the discussions, in a world of product placement and digital short films built around products, what's message and what's content "starts to become all the same.... That's one of the things Beth Comstock is sitting there recognizing."

READ THE ENTIRE ARTICLE AT BUSINESSWEEK ONLINE

For Jon Fine's blog on media and advertising, CLICK HERE

Resorts seek skiers who aren't all snow-white

Some resorts working to attract more ethnic groups to skiing and snowboarding

The Associated Press

HUNTINGTON LAKE, CALIF. // Skiers cut through a fresh dusting of snow, their skis hissing softly against the powder as they crisscross down the slopes, then grind to a halt at the icy base of the Sierra Summit resort where Richard Shimizu is taking a break.

Although the ski resort is in Fresno County, where almost half the population is made up of minorities, most people crunching past Shimizu in their ski boots are white. It's a scene repeated in ski resorts across the country, where only three out of 20 skiers or snowboarders are minorities, according to marketing researchers.

"You see some Asian people sometimes, but few blacks and few Hispanics," said Shimizu, who is Japanese- American. "It's changing, but still there's a big difference. We used to never think about things like ethnicity. Now people pay more attention."

READ THE AP STORY AT THE SEATTLE TIMES.COM

Jim Pattison Lexus Northshore launches new TV

Jim Pattison Lexus - Northshore on Vimeo

Click on the image to view the new Jim Pattison Lexus Northshore Billboards produced at Channel M. They are running in Cantonese, Mandarin and Korean.

www.channelm.ca

Google Readies Radio Ad Expansion, Will Launch 'Audio Ads' By Year-End

GOOGLE IS READYING A PLAN to harness its online paid search platform to allow marketers to purchase contextually targeted radio ads. The program, "Audio Ads," will launch before the end of the year, a company spokesman confirmed Tuesday.

Although the spokesman declined to disclose additional details, rumors swirled Tuesday that the company was planning a major expansion into radio sales by broadening an alliance with Clear Channel Radio.

GO TO MEDIAPOST FOR THE ENTIRE ARTICLE

Google To Sell Newspaper Ads

by Wendy Davis
Monday, Nov 6, 2006

GOOGLE IS READYING AN EFFORT to sell ads in 50 major newspapers, including papers published by Gannett, the Tribune Company, The New York Times Company, the Washington Post Company, and Hearst. Google reportedly will begin testing the system with 100 advertisers later this month.

Google will begin taking a cut of the revenue next year, after the initial test phase; the search company usually garners about 20% of the ad revenue, according to The New York Times. Among the marketers testing the program is Denver-based online retailer eBags.com.

The program will harness Google's online platform, which the company uses to sell paid search ads. The initiative marks Google's latest attempt to sell ads in traditional media. Earlier this year, Google started selling ads in about two dozen magazines, including ELLEgirl, Motor Trend, and PC World.

That venture, however, didn't gain as much traction as Google had anticipated. In a June conference call with investors and the media, Jonathan Rosenberg, Google's senior vice president for product management, said the print ad sales program "probably hasn't taken off as fast as we would like."

Despite the slow start, Google CEO Eric Schmidt said during the same conference call that Google intended to continue to attempt to sell ads in traditional media, including television.

Copyright MediaPost Publications

eMarketer: Online Video Ads To Surge 89% In '07

by Wendy Davis
Tuesday, Nov 7, 2006

RESEARCH FIRM EMARKETER NOW PROJECTS that ad revenue from online video will reach $775 million next year--an upward revision from its previous estimate of $640 million. By 2010, online video ad spending will soar to $2.9 billion--or 11.5% of all dollars going to online ads, according to a new report released Monday.

eMarketer Senior Analyst David Hallerman attributes much of the growth to Google's recent $1.65 billion purchase of YouTube. "The aftershock of that mash-up will, all by itself, contribute greatly to Internet video's growth with products akin to AdWords for Video," he wrote in the new report.

While eMarketer predicts that spending for online video ads will grow by at least 45% every year through at least 2010, ad spending in particular will boom next year with a growth rate of 89%, according to the report. By comparison, total online ad spending will increase 15.1% next year and rich media spending will increase 40.7%, according to eMarketer.

At the same time, the total ad dollars devoted to online video don't come close to approaching the ad dollars that are spent on TV. eMarketer pegs this year's online video ad spending at $410 million--just 0.6% of the TV ad spend.

Copyright MediaPost Publications

Over 3500 Video Views Served

by Mitch Drew

Thank you to all the clients and prospects who have visited MITCH TV in the last few months. Since we added video to the BLOG, the page hits and activity have dramatically increased. We recently passed a couple of milestones including a one-day total of 98 commercial views and our cumulative total since adding video earlier this year is now over 3,500 individual views!

If you would like more information on how to start your own BLOG or host online video, call or email me.

Mitch Drew
Channel M
604-678-3912 direct
mdrew@channelm.ca

MahJongClub.com launches new ad campaign on Channel M

Starting this week a series of 7sec Billboard promoting gaming site MahJongClub.com will begin airing in three languages on Channel M. The creative was produced using provided graphics. We created the 3-D animation and did the voice/over and translation from an English script into Cantonese and Mandarin.

Here are all three versions of the 7sec Billboards.

Mitch Drew
mdrew@channelm.ca



MahJongClub.com 7sec BB - English Cantonese Mandarin on Vimeo

MahJongClub.com