Harvey's Furniture & Appliances launch new TV creative

GE Monogram and Kuppersbusch TV creative to launch this weekend during the Canucks vs Leafs game on Hockey Night in Canada



VANCOUVER - Harvey's Furniture & Appliances will be launching their new TV creative this weekend in one of the most watched regular season hockey games of the year on CBC's Hockey Night in Canada.

When the Vancouver Canucks and the Toronto Maple Leafs play, it's a national rivalry that generates the highest audience figure for hockey. This weekends game is seem at 4:00pm Pacific Time on CBC and CBC HD.






For more information contact:

Dick Drew
Drew Marketing & Productions Ltd.
www.dickdrew.com

A new way to look at Internet Video Advertising

Int'l TV ad revenue resurgent

Steady if unspectacular rebound bodes well for TV program sales

International TV advertising revenues will continue to see a recovery this year, according to industry experts, following the trend set in the U.S.

TV program buyers feel the upswing in the advertising economy will surely mean a stronger marketplace for their existing library of programs to be sold -- as well as new channels that are starting up, especially in the Asia-Pacific region.

CLICK HERE for the entire article at Variety.com

Online Video Through Broadcasting Eyes

A three-hour discussion at IBC reveals how traditional broadcasters see the online video industry.

In the midst of all the hustle and bustle that is IBC, Microsoft for the past few years has held court in the Topaz Lounge, a central second-floor location that provides the company a chance to rise above the fray and offer a more relaxed, holistic view of the company's many services for broadcasters and the consumers who view and interact with their products.

This year, however, Microsoft and two partners-Interxion and iStreamPlanet-held an off-site event that was geared toward a better understanding of broadcasters' needs for online video content creation and delivery.


CLICK HERE for the entire article at StreamingMedia.com

From the Radio Studio to the Red Chamber

Broadcaster Magazine
September 2010
by Dick Drew

Charlottetown's favourite son, 64 year old Mike Duffy, better known as "Duff", went from being CTV's main man in Ottawa to being Senator Michael Duffy, a main man in Ottawa's Red Chamber, on January 26, 2009.

Along with former broadcaster Pamela Wallin, downhill skier Nancy Green and 15 other leading Canadians, Duff was appointed by Prime Minister Stephen Harper, to the Senate [both Pam and Nancy are featured as Canadian Achievers on my syndicated radio program].


Photo: Dick & Aline Drew with Mike Duffy


CLICK HERE for the entire article in Broadcaster Magazine

Olympic moment turned Bell CEO into champion for mobile media

On an evening bus ride from Whistler to Vancouver during the February Olympics, George Cope got new-media religion.

Stuck in traffic and surrounded by his sleeping children, the Chief Executive Officer of BCE Inc. watched the entire women’s gold-medal hockey game from his cell phone. Mr. Cope recalls thinking: “The world has changed.”

Click Here for the entire story in The Globe and Mail

MITCH TV had some crazy traffic from all over the world on the weekend

MAD MEN is back on the air this weekend

Facebook, Twitter Battle For Billions In TV Ads

Social networks, such as Facebook and Twitter, are now going after the big media prize: billions of worldwide TV advertising dollars.

A new "Social TV" report from media researcher Futurescape says the next leap in the social-marketing world is pursuing the business of "social television," tapping into an $180 billion worldwide ad market.
The research company says Google TV and other connected TV systems will put Facebook and Twitter targeted ads on TV screens.
Futurescape predicts the next wave of TV's transformation will come from social recommendations and other consumer tools to find new TV content. The global TV business is projected to be a cumulative $250 billion by 2014.

CLICK HERE for the entire article

Tony Parsons... A life in the news.

For over 50 years Tony Parsons has been a newsman and news anchor. Never a news maker.

That all changed last December, when he retired from his enviable thirty year career anchoring the major newscast on BCTV/ Global, Vancouver.
He was its franchise.

One of the most highly respected and recognized persons in B.C., he'd built it up to where it had a larger share than any newscast in any major market in North America.


CLICK HERE for the story at Broadcaster Magazine

by Dick Drew
dickdrew@shaw.ca