Harvey's Furniture introduce Steven & Chris line in Print and Canucks TV

VANCOUVER - Harvey's Furniture & Appliances launched a new campaign this week to promote their line of "Steven and Chris" furniture. This is an exciting new line spawned from the Discovery Homes'Designer Guys TV show. These two Canadian designers and TV hosts are no stranger to Vancouver as they make regular visits to the home and designer shows.

The two-phase introduction strategy involves banner ads in the Vancouver Sun and Province starting this week. New TV creative will launched during the upcoming Vancouver Canucks - Pittsburgh Penguins game with Sidney Crosby on CBC's Hockey Night in Canada.

"We are excited about the S&C line and with our volume buying, we can offer excellent pricing to our customers" said Eric Harvey from Harvey's.

For more information visit:

Harveystores.ca

BECK goes live in the AM 730 Chopper

VANCOUVER - It was a wild morning this week for BECK Agencies President Mitch Drew as he joined the crew from Canadian Traffic Network and went for a ride in the AM 730 Traffic Chopper. The Robinson 44 also doubles as "Global One" on Global News.

"It's certainly an exciting way to see our city. When you see how well the helicopter can cover the major bridges and highways..there is no doubt that the best traffic coverage in the city is being provided by CTN" Drew said.

CTN provides traffic to Global TV, AM 730, Rock 101, CFOX and CKNW in the Lower Mainland.

BROCO Auto Glass is currently running a Traffic Sponsorship campaign on AM 730.

Peter Alpen, VP Western Region for CTN was the host of the tour.

Celebrity 'Apprentices' officially revealed!

The Donald has selected a plethora of contestants; from high-caliber athletes and singers to porn stars and D-list actors to join the latest installment of his reality show

When you aim for the stars you'll wind up with an Olympic softball player, a reality show judge and a Playmate of the year, amongst others.

In a potentially campy twist, The Apprentice 7 is moving even further away from the smart man's reality show that once was, and is shifting into a show that resembles the likes of The Real World.

Get used to it folks. If the writers' strike continues much longer, we'll have a wide spectrum of "been there, done that" reality shows to choose from come January. But I digress, the list:

• Trace Adkins (country music singer)
• Carol Alt (model/actress)
• Stephen Baldwin (actor, The Usual Suspects)
• Nadia Comaneci (Olympic gold-medal gymnast)
• Tiffany Fallon (2005 Playboy Playmate of the Year)
• Jennie Finch (Olympic gold-medal softball player)
• Nely Galan (producer, Telemundo)
• Marilu Henner (actress, Taxi)
• Lennox Lewis (former heavyweight champion)
• Piers Morgan (judge, America's Got Talent)
• Omarosa (Apprentice Season 1 contestant)
• Tito Ortiz (UFC champion)
• Vincent Pastore (actor, The Sopranos)
• Gene Simmons (KISS frontman)

Mitch Drew
BECK Agencies
mitch@beckbc.com

Bro Jake is back with BROCO!

VANCOUVER - New radio commercials began airing this week on the CORUS Vancouver group of stations. Bro Jake (Jake Edwards) returns as the voice of BROCO. Click on the player below to listen to the new commercials.

Starbucks to Break First National TV Campaign

Push Comes Amid Drop in Store Traffic

SAN FRANCISCO (AdAge.com) -- Starbucks, showing the first signs of store saturation and fewer transactions per store, tomorrow will break its first national TV ad campaign to get consumers to buy another cup.

CLICK HERE FOR THE ADAGE.COM STORY

"Nightline" ratings rise as talk shows languish

NEW YORK (Hollywood Reporter) - The writers strike is good news for ABC's "Nightline," whose ratings are on the rise, as its shuttered talk-show rivals languish in reruns.

According to Nielsen Media Research ratings for the week of November 5, the first week of the walkout, "Nightline" averaged 3.8 million viewers, up 6% from a year ago. It's the best viewership for "Nightline" since April 30.

CBS' "The Late Show with David Letterman" led with 3.96 million, down 15%, while NBC's "The Tonight Show with Jay Leno" posted 3.87 million, down 35%.

It was even closer in the adults 25-54 demographic, with "Nightline" actually beating "Leno," 1.9 million vs. 1.8 million. "Letterman" led with 1.92 million.

Reuters/Hollywood Reporter

Spanish-Language Ad Spend Increases 2.3 Percent in First Half

Spanish-language cable TV advertising was up 75 percent in the first six months of 2007, compared to the same period last year, thanks in part to the addition of Fox Sports en Espanol.

Without the new sports channel, the cable ad category would still be up 29 percent in Spanish-language spending, writes Mediaweek.

Total ad spending in Spanish-language media was up 2.3 percent, according to Nielsen Monitor-Plus.

The magazine segment saw ad revenue rise 14.3 percent to $72.7 million, due in part to the addition of ESPN Deportes.

Spanish-language broadcast networks were basically flat, while Hispanic spot TV was up 0.6 percent. Hispanic spot radio was up 1.2 percent.

Auto advertising was the top spender in Hispanic media, followed by wireless phone companies, fast food restaurants and department stores.

AdAge

CABINETS PLUS is SRO - Sold Right Out!

VANCOUVER - Cabinets Plus in Richmond has been working with BECK Agencies as they close out the store and sell display and remnant kitchen cabinets.

Owner Chuck Albert and BECK's President Mitch Drew implemented a strategic newspaper campaign in The Vancouver Sun and Province with banner ads and the results have been strong.

"We've sold kitchens directly from the newspaper ads...we run the ads, we get calls and we make sales" said owner Chuck Albert. "the newspaper creative BECK wrote and created is direct and straight to the point and placing it on the cover of the Sun's Sports Section and in TV Times puts our message were readers see it...and it works" he added.



If you would like information on how YOUR BUSINESS can benefit from working with BECK Agencies...call:

Mitch Drew
President
BECK Agencies
mitch@beckbc.com
604-520-9866 tel

Chevy Shoots ‘Fans’ with Sign, Inserts in Series for Sponsorship Message

Chevy has teamed up with Fox on a creative new way to include a visual that goes along with the “brought to you by…” messages that the announcers read during the World Series.

Typically, a sponsor’s logo is overlaid on the screen as the announcer reads his short spiel. Chevy, instead of including such a logo overlay, has the logo for its Malibu sedan on a sign held by a fan in the stands, writes MediaPost.

The camera appears to zoom in on the sign held by the fan as the announcer reads the message.

However, the sign is not actually being held by a real fan during a real game. Rather, Chevy and agency GM Planworks gather a group of 50 fans in Fenway Park, simulated a game-like situation, and shot a Sox fan holding a sign. The Malibu plug was inserted digitally, and the film was sent to Fox, which slotted it in during the broadcast.

The tactic will be used in each game of the World Series. When the series moves to Colorado, Rockies fans will be holding the sign

TV ads in Penguins vs Canucks available now!

VANCOUVER - BECK Agencies has made a special placement of 15sec TV ads in the upcoming Pittsburgh at Vancouver game on Saturday, December 8th on CBC Hockey Night in Canada.

Fred Beck, CEO of BECK Agencies is excited "We see a great benefit in advertising during high profile sports broadcasts. Seeing Sidney Crosby will certainly be exciting and we expect people all over BC to be watching". Beck said "We are currently developing new TV creative for BROCO Auto Glass and other BECK clients. The new TV commercials will be shot in HD to take full advantage of the quality of the CBC High Definition broadcast".

Contact:

Mitch Drew
BECK Agencies
mitch@beckbc.com
www.beckbc.com
604-520-9866 bus