Wednesday, July 15, 2009

Scripted Comedy Central Series to Feature Live Commercials


'Michael & Michael' Stars to Plug Klondike, Dunkin' Donuts, Palm During Show

NEW YORK (AdAge.com) -- Collectively, comedians Michael Ian Black and Michael Showalter have written for and starred in enough canceled sketch shows for Comedy Central ("Stella," "Viva Variety") and sibling MTV ("The State") to know what keeps a show on the air these days. That's why advertisers will be playing a key role in the Michaels' latest Comedy Central venture, "Michael & Michael Have Issues," premiering July 15 at 10:30 p.m. ET.

CLICK HERE for the entire article at AdAge.com Madison and Vine

Tuesday, July 14, 2009

Age of the Celeb Spokesperson Comes to an End

Rash of High-Wattage Endorser Deaths Marks Close of Advertising Era

CHICAGO (AdAge.com) -- They don't make celebrity spokespeople like Michael Jackson, Farrah Fawcett and Ed McMahon anymore. In fact, they can't.

That trio, along with other recently departed product hawkers such as Karl Malden and Oscar G. Mayer, were woven into pop culture in a simpler and largely uncluttered media landscape. During the days when it was possible to sell 30 million copies of "Thriller" and 12 million copies of a pinup, those celebrity endorsers parlayed their popularity into selling products to the sorts of massive audiences that only events such as the Super Bowl and the Oscars generate today.

CLICK HERE for the entire article from AdAge.com

Friday, July 10, 2009

Mayor Bloomberg to Media Industry: We're Here to Help


NYC Plan Includes Funding Research, Retraining, Technology

NEW YORK (AdAge.com) -- Mayor Michael Bloomberg wants to save New York's media industry. Many who toil in publishing, TV and radio have wondered throughout this recession how much of their troubles they can blame on the cyclical downturn -- and how they can pin on big structural changes in the business.

CLICK HERE for the entire article at AdAge.com

Monday, July 06, 2009

Video Cameras in iPods: Bad News for YouTube?

More Mobile Uploads of Content Advertisers Don't Want to Buy

Within the first week of Apple's new iPhone 3GS being available, YouTube reported a 400% increase in mobile video uploads. Now TechCrunch reports a rumor that the next generation of iPods Touch and Nano will have video cameras. If so, the Google-owned site could soon be on the receiving end of a lot more one-the-go content.


This is bad news for Flip video cameras and their ilk. But it's also potentially bad news for YouTube and its bid to reach profitability. Here's why: YouTube users are already uploading 20 hours of video a minute to the service and, thanks to dead-simple, one-touch uploads on iPhones and iPods, that will quickly increase. Of course, these are precisely the videos that YouTube can't monetize and that advertisers don't want. As of this spring, YouTube had sold ads against only 9% of videos in the U.S.

Friday, July 03, 2009

Wednesday, July 01, 2009

Fans Make Jackson King of Record Sales


As expected, Michael Jackson had several of the best-selling albums in the country last week as fans rushed to stores and download services in the days after his death last Thursday.

Three titles by Mr. Jackson each had more than 100,000 sales in the United States in the week that ended Sunday: “Number Ones” sold 108,000, “The Essential Michael Jackson” sold 102,000 and “Thriller” — which was reissued last year in multiple commemorative versions — sold 101,000, according to preliminary sales data from Nielsen SoundScan that was reported by Billboard. (Mr. Jackson’s music is released by divisions of Sony Music Entertainment.)

By contrast, the top-selling new album was the Black Eyed Peas‘ “The E.N.D.” (Interscope), with 88,000 copies.

CLICK HERE for the New York Times article

Monday, June 29, 2009

P3 - New TV show from the West Coast



Mitch Drew
mdrew@s-vox.com
http://www.joytv.ca
http://www.twitter.com/mitchdrew

Cannes Swept by PR, Integrated, Internet Winners


Tally Suggests Ad Age Is Over -- or, at Least, It's Evolved to Higher Plain

CANNES (AdAge.com) -- In a clear admission that the age of interruption is over, the most coveted prize at the Cannes ad festival went to an ad that wasn't made for TV, while a PR campaign broke the record for winning the most Grand Prix in a single festival.

CLICK HERE for the entire article at AdAge.com

Thursday, June 25, 2009