Chuck Salter
FAST COMPANY MAGAZINE
Two buddies from Long Island came up with the idea of offering (relatively) cheap access to private jets. And with the help of folks like Warren Buffett, Derek Jeter and J. Lo, they turned the Marquis Jet card into one very cool brand.
"Did you see American Idol last night?" asks Ken Austin. Beaming like a proud parent, he pops a tape into the conference-room VCR. "You've got to see this."
He fast-forwards through the two-hour finale of Fox's season-long talent show until the anxious moments before the big announcement: Bo Bice or Carrie Underwood, the long-haired southern rocker or the long-haired country ingenue. Host Ryan Seacrest reminds the fidgety crowd what's at stake--a $1 million recording contract and a new bonus prize: use of a private jet. The live audience emits can-you-believe-it squeals. Seacrest holds up what looks like a black credit card. The camera zooms in, and the words "Marquis Jet" fill the screen.
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