CHICAGO - When paying $2.5 million for 30 seconds of advertising time, you might think you could pretty much do anything with it.
Not so when that half minute is airing during the Super Bowl, now in its 40th year.
Long known as an advertising showcase that can eclipse the on-field action, America’s Big Game remains a top venue of choice for marketers to roll out new campaigns or build on old ones. And the amount of time, money and talent they put behind those spots remains undiminished.
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