The images that sell Reebok sneakers these days are edgy.
One ad depicts the devil. Another has fingerprints on what appears to be a police booking form, as rapper 50 Cent advises buyers to "take advantage of today because tomorrow is not promised."
A controversial television ad last year had 50 Cent, a former drug dealer who has rapped about being shot nine times, counting aloud the bullets that were fired at him. The rapper laughs and then looks into the camera as a voiceover asks, "Who do you plan to massacre next?" The ad was withdrawn in Great Britain.
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