No one can quite agree on whether Microsoft Corp. held its first online advertising summit in a conference room or a cafeteria, but what everyone does remember is how little attention was paid to the field just seven years ago.
This year, Redmond-based Microsoft is expecting 700 people at its annual MSN Strategic Account Summit, which comes as even the most skeptical advertisers are realizing the potential -- some might say necessity -- of hawking their goods online.
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