Firm Targets Tech-Savvy Population
When Helio LLC wanted to market a new $250 ultra-high-tech cellphone this year, it targeted three distinct groups: spoiled teens, tech geeks and Korean Americans.
Korean Americans make up less than 1 percent of the U.S. population, but U.S. telecommunications firms take note of them because their kin across the Pacific are among the most tech-savvy people on the planet.
READ THE ARTICLE AT THE WASHINGTON POST
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