ZENITHOPTIMEDIA USA IS THE LATEST media agency to launch a dedicated multicultural unit, ZO Multicultural (pronounced "Zee-oh").
Ilia Leon, most recently VP and managing director of WPP's MosaicaMD, will lead the new division as Director, Multicultural Media. While at MosaicaMD, Leon oversaw Hispanic media planning and buying for all clients, including Citibank, Payless, Pfizer and Unilever.
“Seismic growth in the Hispanic market is profoundly impacting American society, culture, politics and business," said Tim Jones, CEO of ZenithOptimedia, to whom Leon will report. "Our multicultural business has doubled in the last year. Ilia's experience and reputation within the multicultural media landscape will help us deliver a best in class service in this area."
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