A week from tonight, viewers of the “NBC Nightly News With Brian Williams” will be able to watch more news — and fewer commercials — as a result of a sponsorship deal with the Philips Electronics North America Corporation.
The sponsorship is part of a weeklong, $2 million agreement between Philips and the NBC Universal division of General Electric that includes “Today,” two cable shows and a feature on NBC’s digital weather channel. The deal is the latest element in a campaign that seeks to drive home the Philips advertising theme “sense and simplicity.”
READ THE ARTICLE AT NYTIMES.COM
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