TV Stations Prepare for $1 Billion Presidential Ad Onslaught

Dozens of Candidates Create Most Wide-Open Race Since TV Era Began
By Ira Teinowitz

WASHINGTON (AdAge.com) -- The 2008 presidential race is shaping up to be an embarrassment of riches -- and possibly headaches -- for TV markets across the country.

Amid mouthwatering visions of more than $1 billion in spending on the most wide-open race since the TV era began, stations will have to devise some way to handle the rush when close to two dozen candidates come knocking at the same time. And some local TV stations will look to the web for help.


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