CNNMoney.com launched a luxury channel this week, hoping to attract high-end advertisers with a rich-media-intensive environment.
Infiniti, with a roadblock ad for the Infiniti G Sedan, is among the site's first advertisers., according to MediaPost (via MarketingVox).
Featuring eye-catching photography, galleries and videos, the site includes such features as Honeymoon Hotspots and homes from the wealthiest ZIP codes.
Previous luxury features on the site have proven popular. A story about the $8 million Maybach Exelero resulted in 22,000 video streams, and the private lives of millionaires yielded some 38,000 streams, according to a CNNMoney.com spokesperson.
CNNMoney.com draws content from other Time Inc. properties, including Money and Fortune magazines.
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