Sunday, August 26, 2007

Nielsen: Number of TV Households up 1.3%


More Viewers Are Older, Which Means They'll Likely Watch More

NEW YORK (AdAge.com) -- More U.S. TV watchers are getting older, a condition that gives them more overall time for watching TV, according to Nielsen. The research firm estimates the number of U.S. TV households will total 112.8 million by Jan. 1, 2008, an increase of 1.3% since last year.


READ THE ENTIRE ARTICLE ONLINE AT ADAGE.COM

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