Site Says It Will Kick Off Big Spending Year With Two Spots in February Game
NEW YORK (AdAge.com) -- It's only early October, and consumers are likely to be thinking more about new TV shows or Thanksgiving turkey than they are about Super Bowl ads or buffalo wings. Even so, one small advertiser is seizing the opportunity to announce its berth in the Big Game.
Cars.com says it will run two ads in the Super Bowl, one in the first quarter and another in the third quarter.
Cars.com, an online automotive-ads site that is a division of Classified Ventures, said it will kick off -- no pun intended, we're sure -- its 2008 marketing campaign by advertising on Super Bowl XLII. The game is set to air on News Corp.'s Fox
network on Feb. 3, 2008.
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