Fox First To Use Two-Second Radio Spots

Fox Television will be the first advertiser to use “blinks,” the two-second radio spots developed by Clear Channel, to promote Prison Break, House and The Simpsons.

The spots will air over all 1100 Clear Channel radio stations every hour (except for “The Simpsons” which airs two an hour), along with a 60 second spot, on the day the shows premiere, which is Aug. 21 (”Prison Break”), Sept. 5 (”House”), and Sept. 9 (”The Simpsons”), RadioandRecords reports. In the markets ranked 50 or smaller, the “Blinks” will air without the accompanying 60 second spot.

Fox experimented with one-second spots, but decided they were too short. CC set the rate for the blinks at 10 percent of a 60, but in a soft ad market, that’s negotiable.

CLICK HERE to listen to some a BLINK demo and other options from Clear Channel Radio