INSPIRATION ON A DIME -- Lean Budgets Don t Impede Creativity, Say Most Advertising and Marketing Execs

TORONTO, Jan. 27 /CNW/ - When the going gets tough, the tough get more creative, a new survey suggests. Forty per cent of marketing and advertising executives polled said campaigns become more innovative when budgets are lean. Twenty-six per cent felt that tight spending had no effect on creativity levels.


CLICK HERE FOR THE ENTIRE STORY