DINOTOWN on CITY TV
CLICK HERE FOR DISCOUNT COUPONS TO DINOTOWN
Friday, June 27, 2008
Thursday, June 26, 2008
Capital Direct launch new TV campaign
VANCOUVER - Capital Direct aired new TV commercials during this weeks Trevor Linden Canucks TV special on Rogers Sportnet.
Two versions of new 15sec commercials created by Elton Media featured the 'new' 1-800 number 1-800-NEW CAPITAL. As well, a new 'dot ca' vocal tag has been added to the jingle.
For more information contact:
Jon Elton
Elton Media
604-913-1001 ext 1
jon@eltonmedia.com
Two versions of new 15sec commercials created by Elton Media featured the 'new' 1-800 number 1-800-NEW CAPITAL. As well, a new 'dot ca' vocal tag has been added to the jingle.
For more information contact:
Jon Elton
Elton Media
604-913-1001 ext 1
jon@eltonmedia.com
Tuesday, May 20, 2008
DINOTOWN is open and on-the-air with Channel 10
Channel 10 is running an exciting summer promotion to invite local tourists to take part in activities in their own backyard.
The new promos begin airing this week.
Click here to view a promo including DINOTOWN as a participating sponsor.
For more information and to get your DISCOUNT COUPONS visit:
www.DINOTOWN.com
The new promos begin airing this week.
Click here to view a promo including DINOTOWN as a participating sponsor.
For more information and to get your DISCOUNT COUPONS visit:
www.DINOTOWN.com
Saturday, May 17, 2008
Fox First To Use Two-Second Radio Spots
Fox Television will be the first advertiser to use “blinks,” the two-second radio spots developed by Clear Channel, to promote Prison Break, House and The Simpsons.
The spots will air over all 1100 Clear Channel radio stations every hour (except for “The Simpsons” which airs two an hour), along with a 60 second spot, on the day the shows premiere, which is Aug. 21 (”Prison Break”), Sept. 5 (”House”), and Sept. 9 (”The Simpsons”), RadioandRecords reports. In the markets ranked 50 or smaller, the “Blinks” will air without the accompanying 60 second spot.
Fox experimented with one-second spots, but decided they were too short. CC set the rate for the blinks at 10 percent of a 60, but in a soft ad market, that’s negotiable.
CLICK HERE to listen to some a BLINK demo and other options from Clear Channel Radio
The spots will air over all 1100 Clear Channel radio stations every hour (except for “The Simpsons” which airs two an hour), along with a 60 second spot, on the day the shows premiere, which is Aug. 21 (”Prison Break”), Sept. 5 (”House”), and Sept. 9 (”The Simpsons”), RadioandRecords reports. In the markets ranked 50 or smaller, the “Blinks” will air without the accompanying 60 second spot.
Fox experimented with one-second spots, but decided they were too short. CC set the rate for the blinks at 10 percent of a 60, but in a soft ad market, that’s negotiable.
CLICK HERE to listen to some a BLINK demo and other options from Clear Channel Radio
Friday, May 02, 2008
Google Opens Doors to TV AdWords, Offers Monetary Incentive
Google Opens Doors to TV AdWords, Offers Monetary Incentive
Google’s program to put regular 30-second commercials on TV using its AdWords program has been opened up to all advertisers after nearly a year in beta.
Ads placed using the service will appear on the Dish satellite TV network - the only TV service that will allow Google to put its tracking software on its set-top boxes, TechCrunch points out.
A competitor, titled Project Canoe, is being created collectively by the cable companies who “don’t want Google touching their set-top boxes,” according to the post from Erick Schonfeld.
Dish Network reaches 13 million households, MediaPost writes. Data available from the program includes average seconds tuned per impression and the number of people who watched the commercial from beginning to end.
To make its service more palatable, Google is offering up to $2,000 in costs for advertisers to create their own TV ads through its Ad Creation Marketplace. To get the discount, an advertiser must spend at least $2,000 a week on ads, for at least four straight weeks.
Google’s program to put regular 30-second commercials on TV using its AdWords program has been opened up to all advertisers after nearly a year in beta.
Ads placed using the service will appear on the Dish satellite TV network - the only TV service that will allow Google to put its tracking software on its set-top boxes, TechCrunch points out.
A competitor, titled Project Canoe, is being created collectively by the cable companies who “don’t want Google touching their set-top boxes,” according to the post from Erick Schonfeld.
Dish Network reaches 13 million households, MediaPost writes. Data available from the program includes average seconds tuned per impression and the number of people who watched the commercial from beginning to end.
To make its service more palatable, Google is offering up to $2,000 in costs for advertisers to create their own TV ads through its Ad Creation Marketplace. To get the discount, an advertiser must spend at least $2,000 a week on ads, for at least four straight weeks.
Wednesday, April 30, 2008
Top 10 Boomer Myths - Separating Fact from Fiction
Top 10 Boomer Myths - Separating Fact from Fiction
Preconceived notions about the Baby Boomer generation abound, but many are merely myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths,” writes MarketingCharts.
“Contrary to many common assumptions, Boomers are making retirement obsolete, are very savvy about advertising, and are experimenting with new products,” said Howard Byck, vp of corporate development for AARP Services.
“Within this generation are diverse segments that must be recognized and addressed differently,” added Jack Lett, executive director of Focalyst.
Below, the top 10 Boomer myths - and corresponding facts - according to the report.
Myth #10 - Boomers are retiring early
Contrary to much of the attention given to the first Boomers’ turning 62 this year and being eligible to take Social Security benefits early, in reality very few Boomers are planning to stop working entirely when they reach retirement age - only 11 percent.
And of those Boomers who know what they are planning to do when they reach retirement age (some two-thirds), 72 percent plan to work either part (65 percent) or full-time (7 percent) after they reach retirement age.
Myth #9 - Boomers are downsizing their homes
Despite the image of older consumers “winding down” as the years progress and simplifying their lives and homes, just 6 percent of Boomers are planning to be living in a smaller residence five years from now.
Moreover, 76 percent plan to live in either a same-sized (their current home or a new home of the same size) or larger home.
Myth #8 - Most Boomers are married empty nesters
Most are actually not Empty Nesters. Only about one in four Boomers fit the profile of married with adult children who have left home. 37 percent of Boomers still have children under 18 in the home - and one-third of Boomers are single.
Myth #7 - You can capture Boomers with mainstream advertising
Boomers are paying attention to advertising, but they do not always like what they see (see chart: “Boomer attitudes toward advertising.” Some 66 percent say that ads have gotten more crude in recent years and another 67 percent say they are less likely to purchase a product if they find the advertising offensive. 23 percent say they consider ads that are geared toward their age group insulting.
Myth #6 - Boomers are brand loyal and will not switch
Commonly thought to be set in their ways, Boomers are just as likely as younger cohorts to experiment with new products. They are actually paying attention to advertising for new products, and 61 percent of Boomers agree that “in today’s marketplace, it doesn’t pay to be loyal to one brand,” compared with 62 percent of those age 18-41.
Myth #5 - Boomers are all wealthy
Collectively Boomers are the wealthiest generation in history, but only 9 percent are truly affluent (defined as having pre-tax incomes of $150,000 or more if working, or $100,000 or more if retired). In fact, one quarter of Boomers have no savings or investments at all.
Myth #4 - Boomers are winding down with age
Actually, they are quite active, as the typical Boomer regularly participates in an average of 10 activities and the participation extends beyond going to church or gardening. They are traveling (60 million took at least one trip last year), attending live sporting events (22 million) and bicycling (11 million), among other activities.
Myth #3 - Boomers are technologically challenged
Contrary to many assumptions, Boomers were in the workforce during the evolution of computers, email and the internet, and were the first to understand the value of technology. Some 82 percent of Boomers use the internet and 64 percent have been online. Their online activities include instant messaging, downloading music or movies, financial transactions and online gaming.
Myth #2 - Boomers are the “Me Generation”
Boomers have typically been portrayed with the self-centered label the “Me Generation,” but from their actions in later adulthood, the report says, a label of “We Generation” is more accurate. They are caring for others and caring for the world, with 70 percent saying they have a responsibility to make the world a better place, and 57 percent saying they try to buy from companies that give back to their communities.
Myth #1 - Boomers are all the same
Often portrayed as a monolith - 77 million people thinking, acting, behaving and buying all in the same way - Boomers more than other segments undergo more major life events, which occur in greater frequency between the ages of 50-65 than in any other time in a person’s life.
The typical Boomer experiences an average of two major life events around career, family, finance or health each year. These life events can have a major impact on attitudes, life goals and consumer behavior.
Preconceived notions about the Baby Boomer generation abound, but many are merely myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths,” writes MarketingCharts.
“Contrary to many common assumptions, Boomers are making retirement obsolete, are very savvy about advertising, and are experimenting with new products,” said Howard Byck, vp of corporate development for AARP Services.
“Within this generation are diverse segments that must be recognized and addressed differently,” added Jack Lett, executive director of Focalyst.
Below, the top 10 Boomer myths - and corresponding facts - according to the report.
Myth #10 - Boomers are retiring early
Contrary to much of the attention given to the first Boomers’ turning 62 this year and being eligible to take Social Security benefits early, in reality very few Boomers are planning to stop working entirely when they reach retirement age - only 11 percent.
And of those Boomers who know what they are planning to do when they reach retirement age (some two-thirds), 72 percent plan to work either part (65 percent) or full-time (7 percent) after they reach retirement age.
Myth #9 - Boomers are downsizing their homes
Despite the image of older consumers “winding down” as the years progress and simplifying their lives and homes, just 6 percent of Boomers are planning to be living in a smaller residence five years from now.
Moreover, 76 percent plan to live in either a same-sized (their current home or a new home of the same size) or larger home.
Myth #8 - Most Boomers are married empty nesters
Most are actually not Empty Nesters. Only about one in four Boomers fit the profile of married with adult children who have left home. 37 percent of Boomers still have children under 18 in the home - and one-third of Boomers are single.
Myth #7 - You can capture Boomers with mainstream advertising
Boomers are paying attention to advertising, but they do not always like what they see (see chart: “Boomer attitudes toward advertising.” Some 66 percent say that ads have gotten more crude in recent years and another 67 percent say they are less likely to purchase a product if they find the advertising offensive. 23 percent say they consider ads that are geared toward their age group insulting.
Myth #6 - Boomers are brand loyal and will not switch
Commonly thought to be set in their ways, Boomers are just as likely as younger cohorts to experiment with new products. They are actually paying attention to advertising for new products, and 61 percent of Boomers agree that “in today’s marketplace, it doesn’t pay to be loyal to one brand,” compared with 62 percent of those age 18-41.
Myth #5 - Boomers are all wealthy
Collectively Boomers are the wealthiest generation in history, but only 9 percent are truly affluent (defined as having pre-tax incomes of $150,000 or more if working, or $100,000 or more if retired). In fact, one quarter of Boomers have no savings or investments at all.
Myth #4 - Boomers are winding down with age
Actually, they are quite active, as the typical Boomer regularly participates in an average of 10 activities and the participation extends beyond going to church or gardening. They are traveling (60 million took at least one trip last year), attending live sporting events (22 million) and bicycling (11 million), among other activities.
Myth #3 - Boomers are technologically challenged
Contrary to many assumptions, Boomers were in the workforce during the evolution of computers, email and the internet, and were the first to understand the value of technology. Some 82 percent of Boomers use the internet and 64 percent have been online. Their online activities include instant messaging, downloading music or movies, financial transactions and online gaming.
Myth #2 - Boomers are the “Me Generation”
Boomers have typically been portrayed with the self-centered label the “Me Generation,” but from their actions in later adulthood, the report says, a label of “We Generation” is more accurate. They are caring for others and caring for the world, with 70 percent saying they have a responsibility to make the world a better place, and 57 percent saying they try to buy from companies that give back to their communities.
Myth #1 - Boomers are all the same
Often portrayed as a monolith - 77 million people thinking, acting, behaving and buying all in the same way - Boomers more than other segments undergo more major life events, which occur in greater frequency between the ages of 50-65 than in any other time in a person’s life.
The typical Boomer experiences an average of two major life events around career, family, finance or health each year. These life events can have a major impact on attitudes, life goals and consumer behavior.
Sunday, March 16, 2008
Gordie Howe's 80th Birthday Party Vancouver March 15th, 2008
Pat Quinn, Marcel Dionne, Gordie Howe and Moderator Scotty Rintoul
Donna Harvey, Eric Harvey and Bruce Allen
Mitch Drew, Eric Harvey, Global TV's Mark Madryga and Lori Ann Drew
NHL Legend Marcel Dionne and Mitch Drew
Sunday, March 09, 2008
Adults Often Online When Watching TV
Media multitasking and “double-dipping” - watching TV while surfing the internet - are common among online adults in the United States and Britain, finds a survey by Harris Interactive conducted on behalf of online video search engine Blinkx, writes MarketingCharts.
CLICK HERE FOR TE STORY AT MEDIABUYERPLANNER.COM
Saturday, March 01, 2008
DirectBuyBC.ca Contest on Global TV
DirectBuy of BC is giving away a prize on the Global TV Weekend Morning News. See www.DirectBuyBC.ca for the details.
Here is a clip of the on-air contest mention on Sunday March 2nd, 2008
Here is a clip of the on-air contest mention on Saturday March 1st, 2008
For more information contact:
Mitch Drew
BECK Agencies
Agency of Record for DirectBuy of BC
604-520-9866 tel
mitch@beckbc.com
Here is a clip of the on-air contest mention on Sunday March 2nd, 2008
Here is a clip of the on-air contest mention on Saturday March 1st, 2008
For more information contact:
Mitch Drew
BECK Agencies
Agency of Record for DirectBuy of BC
604-520-9866 tel
mitch@beckbc.com
Sunday, February 24, 2008
Coens `Country' wins best picture Oscar
Coens `Country' wins best picture Oscar
LOS ANGELES - The Coen brothers completed their journey from the fringes to Hollywood's mainstream on Sunday, their crime saga "No Country for Old Men" winning four Academy Awards, including best picture, in a ceremony that also featured a strong international flavor.
Javier Bardem won for supporting actor in "No Country," which earned Joel and Ethan Coen best director, best adapted screenplay and the best-picture honor as producers.
CLICK HERE FOR THE STORY FROM YAHOO.COM
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