Is the explosive growth of Internet video advertising bad news for television advertising? Not really. "Television and the Internet will find ways to complement each other, winner-take-all is not the name of the game," says David Hallerman, Senior Analyst at eMarketer and author of the Online Video Advertising report. "Video represents common ground for the two media, not a field of battle."
READ THE ARTICLE AT THE
DMA WEB SITE
No comments:
Post a Comment