TiVo Inc., the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that it plans to offer the first television-based advertising search solution in Spring 2006.
Leveraging TiVo's television search capabilities that enhance the TV viewing experience, the new product will deliver relevant, targeted advertising to subscribers that want to view particular advertising categories.
READ THE ARTICLE AT THE-DMA.ORG
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