International Herald Tribune
PARIS - When the European Commission introduced a sweeping plan this month to liberalize product-placement advertising, the rationale was an echo of a playground whine: They're doing it - why can't we? In other words, argues Viviane Reding, the commissioner behind the proposed standards, the European Union's 25 countries deserve a share of the growing advertising revenue that the United States is reaping by slipping Dr Pepper cans or Skintimate Shave Gel into television dramas and reality fare
READ THE ARTICLE AT HERALD TRIBUNE ONLINE
http://www.iht.com/articles/2005/12/25/business/ad26.php
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