Friday, December 02, 2005

Cherry: Pony Up for Scripted Product Placement


While Writers Guild of America West President Patric Verrone said recently that securing compensation for writers who pen shows that include product integration was not part of his agenda, Desperate Housewives executive producer Marc Cherry apparently disagrees.

Speaking at a Tuesday luncheon in Beverly Hills hosted by the Hollywood Radio and Television Society, Cherry said he wants his show to be compensated if he and his staff have to take the time to write a product into a scene

READ THE ARTICLE AT BROADCASTING & CABLE
http://www.broadcastingcable.com/article/CA6287705.html?display=Breaking+News

No comments:

Post a Comment