Despite growing numbers and better data, the ethnic advertising price gap is still wide
Not all television ratings are equal. It may sound like a broken record, but when it comes to the prices that advertisers pay to reach ethnic viewers—notably Hispanics, Asians and African-Americans—the cost is often far less than it is for a comparably sized audience in the general market.
What's surprising is that, while this cost disparity has been commonplace for years, it is growing more pronounced in some cases, even as the nation's Hispanics, African-Americans and Asians develop distinct media outlets and markets.
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