Tuesday, April 18, 2006

Chop's cutting it with viewers


Detroit may be America's automobile capital, but apparently the "King of Cars" resides in Las Vegas.

At least that's what some keen marketing by a Dodge car dealer and the A&E cable network would have you believe.

It's finally happened: Someone's turned one of the most mundane and oftentimes excruciatingly painful experiences known to man into a reality TV show. And for all intents and purposes, it's a hit with viewers and a stroke of marketing genius by an entrepreneur.

READ THE ENTIRE ARTICLE AT SEATTLE TIMES.COM

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