"SUPER Girl," one of China's most popular TV contests, is expected to bring its "mother," Hunan Satellite TV, advertising sales totalling 200 million yuan (US$25 million) this year, the Oriental Morning Post said today.
At an advertising bidding meeting on Saturday for the forthcoming competition, the TV station sold twenty 15-second advertisements for more than 130 million yuan, the Shanghai-based newspaper said. The producers of the show auctioned each advertisement starting with a minimum price of 3.5 million yuan and ensured that each one would air 200 times.
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