VANCOUVER - Dinotown in Bridal Falls BC positions themselves as "North America's Only Cartoon Dinosaur Town". A new commercial has been created and will start running this week on Channel M in PUNJABI. This custom creative was produced by the Channel M South Asian production team used the english version of the existing TV commercial and created a new voice over and graphic package in Punjabi.
Rob Ell from Dinotown explains "We have a large number of South Asians visiting the park each summer and wanted to reach out to this community with a commercial in Punjabi". Ell adds, "In addition, with this ethnic group, the average number of family members is higher...we wanted to make sure they were aware of our online discount coupons that can save a family up to $10 on the daily admission".
Working with advertising agency BECK Agencies, the client was able to develop a commercial that is clear and direct. It will run in Prime PUNJABI News and Number One Movies over the next 5 weeks.
CLICK ON THE IMAGE TO VIEW THE 15SEC COMMERCIAL
CLICK HERE TO VISIT DINOTOWN
Mitch Drew
President
BECK Agencies
mitch@beckbc.com
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