Fastcompany Dec 08
By: Dan Heath & Chip Heath
You might think that a slogan is a modern concept, but the Oxford English Dictionary traces the word back to the year 1513, referring to a battle cry of Scottish Highlanders. The Scottish clans liked their slogans so much they would often display them on their coats of arms. The Donnachaidh clan's slogan was "Fierce when roused." The Cameron clan: "Sons of the hounds, come here and get flesh." Another clan: "Dammit, it's not a dress, it's a kilt." (Just kidding.)
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