Cesario Migliozzi proposed to buy a slot on the game and resell the time to eight different advertisers
By Steve McClellan
AdWeek
NEW YORK A day after remaining silent on the issue, NBC said today it would not allow a spot in the upcoming Super Bowl with multiple advertisers.
Yesterday, Los Angeles-based ad shop Cesario Migliozzi said it was discussing a plan with the network in which the agency would pool eight advertisers to jointly buy at least one of the remaining Super Bowl spots.
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Ed Note: Cesario Migliozzi came out with a statement yesterday claiming that they are going to sue NBC over this article...MITCH-TV will keep you posted. MD
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