Canucks in the Stanley Cup Finals deliver big ratings on CBC TV

Autoway.ca and Cyclo Vac TV commercials air in the Stanley Cup Finals on CBC TV.

It's no secret that Vancouver hockey fans are in for a great ride as their home-town Vancouver Canucks face the Boston Bruins in this year Stanley Cup Finals.

Autoway.ca and Cyclo Vac are running TV commercials in the Seeking Stanely Post Game on CBC after every Stanley Cup Game.

Advertisers are seeing a benefit in association with the Canucks and two clients who have been with the team right from the first pre-season game are Autoway.ca and Cyclo Vac Central Vacuum Systems.

The TV advertising is placed by JACKSON MITCHELL ADVERTISING and agency President Mitch Drew said there are benefits to advertising during the Canucks "The first reason our clients see such strong results from Canucks hockey advertising is the fact that their brand is aligned and positioned with one of the top brands in BC" Drew continues "..and the second and likely the most important reason..is the total viewers of the games, post game coverage and other Canucks related content"

When a team makes it to the finals, the 'light to moderate' Canucks fans becomes much more engaged and the TV audiences increase and advertisers who run commercials see the benefit from higher ratings.

For more information contact:

Mitch Drew
President
JACKSON MITCHELL ADVERTISING
778-235-0503 cell
mitchdrew@dccnet.com

Advertisers scramble for ads in Stanley Cup Game Program

The Vancouver Canucks face the Nashville Predators in Game 5 of the Conference Semi-Finals tonight and already local advertisers are lining up and buying space in the limited edition Stanley Cup Game Program.

Last week the Vancouver Canucks marketing department presented the ad options and this years format includes the production of a special Stanley Cup Program that is 1/3 dedicated to Stanley Cup content and 1/3 dedicated to each of the Western and Eastern conference teams.

Only 15,000 copies will be available for sale per game and if the Vancouver Canucks make it into the final series, this special program will certainly be one that many local advertisers would like be in.

Go Canucks Go!

For more information contact:

Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503 cell
mitchdrew@dccnet.com