Saturday, July 16, 2011
Fresh off the biggest deal for U.S. television rights in its history, the National Hockey League has passed the puck on its digital advertising sales to its TV broadcast partner, NBC Universal.
The five-year deal announced on Monday means that the NBC Sports sales team will now sell ads for a channel it does not own – the NHL Network – as well as digital properties including the NHL.com website and NHL mobile sites and apps.
CLICK HERE for the entire story from The Globe & Mail
JACKSON MITCHELL ADVERTISING
Posted by MITCH TV at 7:21 AM
Sunday, July 03, 2011
Written by Martin Tobias, CEO Tippr
Since filing for an IPO at a valuation estimated to be somewhere between $2 billion and the moon, Groupon has become the favorite punching bag of the press, taking some pretty hard blows over the massive sums it shelled out to build a customer base -$280 million – and a sales force – $108 million.
CLICK HERE for the entire article
Posted by MITCH TV at 8:07 AM