Saturday, July 16, 2011

Ground-breaking deal gives NBC rights to online NHL ad sales

Fresh off the biggest deal for U.S. television rights in its history, the National Hockey League has passed the puck on its digital advertising sales to its TV broadcast partner, NBC Universal.
The five-year deal announced on Monday means that the NBC Sports sales team will now sell ads for a channel it does not own – the NHL Network – as well as digital properties including the website and NHL mobile sites and apps.

CLICK HERE for the entire story from The Globe & Mail

Mitch Drew

Sunday, July 03, 2011

The Trouble With Groupon: Daily Deal Sites Need To Go Local

Written by Martin Tobias, CEO Tippr

Since filing for an IPO at a valuation estimated to be somewhere between $2 billion and the moon, Groupon has become the favorite punching bag of the press, taking some pretty hard blows over the massive sums it shelled out to build a customer base -$280 million – and a sales force – $108 million.

CLICK HERE for the entire article