Wednesday, April 14, 2010
Tuesday, April 13, 2010
Not true that younger generations won't pay for digital content Contrary to popular belief, not everyone demands content for free.
A new whitepaper from Ad Age Insights found that even the most demanding digital content consumers, the teens and young adults, understand there is sometimes a price to pay.
by Helen Leggatt
Young adults, teens and tweens have been brought up in a world where media is easily accessible and the choice of channels and content is immense.
In fact, they spend over seven and a half hours a day with media. Many have drawn the conclusion that this means those generations are less likely to accept having to pay for it.
However, a new whitepaper from Ad Age Insights, "The On-Demand Generation", found that this isn't necessarily true. Their research found that even these media saturated generations realize that some content commands a price, be it monetary or via watching or participating in advertising.
"To them, the value of content online can be just as worth a price tag as cable or network TV shows and they're also -- surprisingly -- not averse to advertising," according to Ad Age's Beth Snyder Bulik, author of the report.
"But it better be good advertising, and it better not take more than a nanosecond to load."
National Sales Executive
Netflix, Fox expand deal for streaming content
Posted by MITCH TV at 6:45 AM
Thursday, April 08, 2010
Malcolm Gladwell asks an audience to look at the downside of Social Media and delivers a powerful message about human behavior
VANCOUVER – The F5-Expo was held at the Vancouver Convention Centre yesterday in the shadow of what only a month ago was the 2010 Winter Olympics International Broadcast Centre. As I looked out at the centre, it seemed like so long ago that the eyes of the world were staring back. It was business as usual and time for yet another tech conference in a location where I have attended tech conferences for close to 15 years.
The overall conference started and ended with the theme “what kind of impact on our society does social media have”? Or better yet, it left us all asking the same question, does social media really make us more social?
Tod Maffin crash and burn
The morning keynote was delivered by local author and new media guru Tod Maffin whose presentation clearly identified two things: First, that humans can NOT multi-task, they can only switch tasks and and do more things less effectively and second, our mental health is really being tested by the speed of business and all of this hyper interconnectivity. He went on to demonstrate that at the height of his career, when he was peaking financially and personally, he ended up having a breakdown due to the fact that his life had become so ‘multi task’ oriented that his brain could not keep up.
Social Media, Video Content and Mobile
During the day, the panels consisted of social media experts, ad agency and technology providers who all had great stories of successful viral campaigns and outstanding results in spreading the word about a brand using this ‘new tool’ called word of mouth…without the mouth. The panels were excellent and provided many in attendance with a larger snapshot of what can be achieved using the power of social media AND what you should look out for if planning on adding a social media strategy to your communications or advertising.
Malcolm Gladwell brings it all home
With stories of Fidel Castro’s rise in power to eventually leading a revolution in Cuba (without a Twitter or Facebook account) compared to Barack Obama’s tech-savy circumvention of the US political process, Gladwell demonstrated a key point. Social networking is NOT really all that social and it does not create groups who trust each other and certainly could not get a group together to overthrow a government. Social networks are wide and thin, consisting of ‘weak’ contacts that are extremely valuable to you, but are not as close to you as we all believe.
Technology helped get Obama elected President. However, technology is not helping his current followers stay connected and certainly did not and can not help build the solid foundation required for massive change. We are already seeing this with the low approval ratings of the current US administration.
Gladwell has openly commented that he is NOT an active social networker and in his personal time he yearns for more free time and less time online.
The conference was a great success, was extremely well attended and certainly opened up my eyes to a clear reality.
Social Networking can increase the number of contacts, associates, followers and friends but it may not increase the ‘depth’ of their friendship to you, loyalty to you or ability for you to depend on them longer term to either purchase your brand, vote for you or fight in the next revolution for you.
Mitch Drew is National Sales Executive for an Internet TV provider NeuLion. He is an active blogger, social media practioner, advertising consultant and Malcolm Gladwell fan.
Posted by MITCH TV at 11:36 AM
Saturday, April 03, 2010
Thank you to all of our visitors. It's great to see the interest from all over the world. Appreciate the emails as well.
National Sales Executive
Posted by MITCH TV at 5:22 PM
Will TV Everywhere Simply Become an Extension of TV Advertising? Let's Hope Not
Posted by Thomas Morgan
04.02.10 @ 11:30 AM
As the vision of TV Everywhere comes to market, there are significant pressures on both broadcast and cable networks to close the "parity gap" between traditional TV and the emerging distribution channel we call internet television. But does internet TV need to conform to the ad practices and inventory loads of traditional TV? Does TV Everywhere simply become an extension of the ad inventory of traditional linear television? That is a $70 billion question.
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National Sales Executive
Posted by MITCH TV at 8:33 AM