Saturday, April 03, 2010

TV Works on the Web, but TV Advertising Won't

Will TV Everywhere Simply Become an Extension of TV Advertising? Let's Hope Not
Posted by Thomas Morgan
04.02.10 @ 11:30 AM

As the vision of TV Everywhere comes to market, there are significant pressures on both broadcast and cable networks to close the "parity gap" between traditional TV and the emerging distribution channel we call internet television. But does internet TV need to conform to the ad practices and inventory loads of traditional TV? Does TV Everywhere simply become an extension of the ad inventory of traditional linear television? That is a $70 billion question.

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Mitch Drew
National Sales Executive
INSINC Neulion

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