Monday, October 30, 2006

Travelocity Boosts TV Buy 50% to Improve Online Search Results

More Roaming Gnome Spots Needed to Keep Brand Name Top of Mind

October 29, 2006

NEW YORK ( -- Want to sell more products online? Buy good old-fashioned TV.

That's the conclusion of Jeffrey Glueck, chief marketing officer for internet travel agency Travelocity, which is increasing its TV ad budget to encourage travelers who book online to search out its name rather than generic terms such as "discount travel" or "Hawaii vacation."


Sunday, October 29, 2006


As the Asian and South Asian population continues to grow in BC, the need to 'keep up' with these changes is important. Your advertising plans need to change and move into directions that are going to deliver you the biggest BANG for the dollar.

Often we can look at our counterparts to the South and follow thier lead. The following posts demonstrate a growing trend. First, ethnic or 'non-English' media is growing and second, large established advertisers are coming on-board with strategic ethnic innitiatives.

Fisher Communications, Inc. Announces the Completion of Its Purchase of Seattle Television Station KWOG

Photo: Fisher Plaza in Seattle

Fisher Communications, Inc. (Nasdaq:FSCI - News) today announced that its wholly-owned subsidiary, Fisher Broadcasting Company, has completed the purchase of African-American Broadcasting of Bellevue, Inc., licensee of television station KWOG, Bellevue, Washington, for $16 million. Fisher purchased 25% of the company on June 26, 2006, and the remaining 75% was purchased this week following satisfaction of closing conditions including Federal Communications Commission approval.

KWOG currently airs programming from ShopNBC pursuant to a programming agreement with ValueVision Media, Inc. Fisher intends to provide Hispanic programming on KWOG as a Univision affiliate beginning January 1, 2007.


Univision Finishes 2nd in NYC 6PM Local News
Photo: Univision NYC Anchor Barbara Bermudo
Univision’s New York TV station’s 6 pm weekday local news, Noticias Univision 41, has finished second in the October survey period in each of the key audience groups, adults aged 18 to 34, 18 to 49, and 25 to 54 years old.

According to Univision, in New York’s market, two 6 pm local news programs vie for the 20 percent of viewers who are Hispanic while the remaining 80 percent are targeted by four 6 pm local news programs broadcast in English.

During the October 2006 survey Noticias Univision 41 (WXTV) was watched by an average of 52,000 viewers aged 18 to 34, 158,000 viewers aged 18 to 49, and 161,000 viewers aged 25 to 54. That’s a 1.2/6, 1.7/8, and 1.9/8 in the three key audience groups, respectively. Year to year, the show’s audience is up 79 percent among those aged 18 to 34, 33 percent among those aged 18 to 49, and 12 percent among those aged 25 to 54.

Only WABC-TV Channel 7’s 6 pm news had more viewers. It’s “Eyewitness News” was seen by 55,000 viewers aged 18 to 34, 169,000 aged 18 to 49, and 217,000 aged 25 to 54.

Chase Expands Marketing to Hispanics

Chase Card Services is expanding its Hispanic marketing initiatives from only direct marketing to include Spanish-language ads on TV and online. It is also ramping up its direct mail, off-site programs such as soccer events, and events in local Chase branches.

The multi-million dollar campaign uses the tagline Confia en Ti. Confia en Chase (Believe in yourself. Believe in Chase.), writes DM News. By delivering credit card product advertising in Spanish, the company hopes to boost brand awareness and loyalty in the Hispanic market.

Hispanics are the nation’s largest and fastest-growing ethnic group, currently pegged at 43.5 million, or 15 percent of the U.S. population, according to the U.S. Census Bureau.

That number is expected to reach 48 million by 2010, when purchasing power is projected to reach $1 trillion. Fewer than 45 percent of U.S. Hispanics have credit cards.
Spanish-language TV spots began airing Oct. 3 on Univision, Telemundo, Telefutura and Galavision. Online, the ads began running on AOL Latino, MSN Latino, Terra Online and Univision online.

Friday, October 27, 2006

MITCH TV moves from a BLOG to a VLOG

Wanting to stay on the leading edge, I've added my first video clip on the site. A recent article in Advertising Age supports that fact that more companies are adding video to their web sites as a direct selling tool.

Now I'm selling ME on MITCH TV.

Mitch Drew

Thursday, October 26, 2006

Ethnic Markets Account for One-Third of US Consumer Spending on Telecommunications

In 2006, US ethnic communities account for one-third of every dollar spent on consumer telecommunications services, according to The Insight Research Corporation. The largest minority group, Hispanics, represent nearly 44 percent of the US minority population and spend the most. The industry analysts say the ability to tap into the increased spending power of the Hispanic-American, African-American, and Asian-American communities will be crucial to the survival of telecommunications providers over the next five years.


Canada's TV guide joins move online from print

Canada's TV guide joins move online from print

The days of magazine-style television guides and newspaper listings could be numbered with Canada's TV Guide the latest in a string of publications to move out of print and go online with daily viewing lists.

With increasing numbers of people going straight to the Internet or their television screens for their TV listings, magazines and newspaper pullouts dedicated to TV programing are becoming redundant, media commentators said.


England - Now firms can sponsor an entire TV channel

Advertisers can now sponsor entire British television and radio channels, after more than 50 years of regulation were swept away today.

The rule change means channels such as ITV1, Bravo or Capital Radio can, in theory, be sponsored by brands such as Coca Cola or Sony. Broadcasting regulator Ofcom announced the move, designed to free up more revenue possibilities in a world where "on demand" TV and radio means the value of traditional advertising breaks is being undermined. But the new rules contain strict provisos, including that a channel cannot rename itself after a commercial product.

So while ITV1, for instance, could not rebrand itself as Coca Cola TV, it could become "ITV1 brought to you by Coca Cola".

The ban on sponsorship of commercial TV and radio has been in place for 51 years, since ITV first launched as a rival to the BBC in 1955. Ofcom said there would be strict controls on news channels and children's channels could not be sponsored by drink or gambling firms.


Wednesday, October 25, 2006

Jim Pattison Opens New Toyota Dealership in Surrey

The President of Toyota Canada said "Wow, Wow, Wow" and owner Jim Pattison announced that they needed to start selling new Toyota's "NOW, NOW, NOW,"!

Last week the JP Auto Group opened Western Canada's largest Toyota Dealership in the North Surrey Auto Mall. It is a spectacular dealership that can be seen from Highway One and has an elevated showroom/display area that is lit up at night with spinning cars! Customers can have a light lunch at the Cafe or enjoy a movie in the in-house movie theater (complete with free popcorn).

Jim Pattison told the attendees that he began his relationship with the former Toyota President, Mr. E. Toyota over 27 years ago when Toyota had "zero" market share in North America.

Jim Pattison welcomes the crowd and declares "The Customer runs this dealership"

Bob Stamnes, President and Founder of Elevator Strategy - Agency of Record for The Western Canada Toyota Dealers

Dennis Hendricks, Advertising Manager, JP Auto Group

Kurt Cobain topples Elvis as highest-paid dead celebrity

Angst-ridden grunge rocker Kurt Cobain has pushed Elvis into second place in a list of highest-earning dead celebrities, with the late Nirvana frontman raking in 50 million dollars in the past year.

The website ranks 13 celebrities pushing up daisies on their income and proves that death need not be an obstacle to making money, with the group collectively earning 247 million dollars in the last year.


Revolutionary TV Show to be Produced in Orlando

'Dieu Du Rock' Fosters Major Change for Advertisers & TV Viewers

Television advertising and viewing may never be the same once Dieu du Rock, introduces an entirely new program concept for advertisers and viewers alike. The entertainment production company specializes in breakthrough, innovative programming for television with a concentration on musical talent. That's where any competitive similarity ends. The company has devised a new form of entertainment for viewers and a unique way for advertisers to impact their ad messages with certainty that messages will be seen and heard. The concept is virtually immune to deleting commercials via such technology as TIVO and promises viewers a seamless period of entertainment without the usual interruptions.

"Dieu Du Rock" is "reality that will use a winning combination of video, co-hosts and models in a pure entertainment capacity and a "behind the scenes" look at successful bands. It will incorporate product placement of blue-chip advertiser products that will be a part of the production and entertainment, not a separate commercial. The show will feature interstitial music segments, custom-produced with the advertiser in mind. The result? Reality advertising! The pilot show demo has already been shot on location in Orlando and will be shown to key advertisers to demonstrate the effectiveness of this new form of advertising. Orlando is also in the plans for production of the show itself. World Gate Entertainment, with offices in Orlando, New York, Beverly Hills and Paris will handle all aspects of the production process, under the direction of Nicolas J. Advertisers remain perplexed by the erosion of their messages via traditional commercials and are actively seeking new ways to enhance product awareness. " Dieu Du Rock (TM)" offers an effective alternative to key advertisers and promises to make product advertising an entirely new art form.

The "signs" are evident throughout the industry that change is coming and Dieu du Rock, is on the cutting edge, ready for a "home."

Dieu du Rock, will also incorporate the use of an interactive website that will tie into each show produced allowing for "instant" celebrity interviews, viewer feedback, advertiser cross-promotional opportunities and merchandising. Dieu du Rock, is a wholly owned company of The Constantine Vail Group.

Friday, October 20, 2006

YouTube purges 30,000 copyright files

TOKYO - The popular video-sharing site YouTube deleted nearly 30,000 files after a Japanese entertainment group complained of copyright infringement.

The Japan Society for Rights of Authors, Composers and Publishers, found 29,549 video clips such as television shows, music videos and movies posted on YouTube's site without permission, an official from the group, Fumiyuki Asakura, said Friday.
The San Mateo, Calif.-based company quickly complied with the request to remove the copyright materials, made on behalf of 23 Japanese TV stations and entertainment companies, Asakura said.


Tuesday, October 17, 2006

MTV Networks Announces Alliance With China's #1 Search Engine

Strategic Partnership Brings 15,000 Hours of MTVN Original Video & Licensed Music Content for Online Viewing or Download to UsersMTV Zone is the first-ever branded area on Baidu

BEIJING, Oct. 17 /PRNewswire/ -- MTV Networks (MTVN), owned by Viacom Inc. (NYSE: VIA, VIA.B), announced today a landmark content and advertising alliance with, Inc. (Nasdaq: BIDU), China's #1 search engine, at a press conference in Beijing. The new strategic partnership will give China's 123 million Internet users easy access to 15,000 hours of MTV and Nickelodeon original video content and music videos licensed by five top Chinese and Asian music companies for online viewing or download through starting today. As part of the agreement, MTV will provide the first-ever branded area featured on Baidu - MTV Zone, which will include advertising at launch by Motorola and P&G. This deal extends MTVN China's digital media position, where MTV has 100% reach of the country's mobile subscribers through partnerships with China Mobile and China Unicom.


Sunday, October 15, 2006

Have It Your Way on DIDDY TV!

I'm thinking of having legal send Diddy a letter. He's ripped of the MITCH TV concept and sold it to Burger King!

Have a look at how the King of Music and Fashion SOLD OUT to the King of Burgers on the King of Content web site YOU TUBE.


Saturday, October 14, 2006

Bob Dylan for iPod and iTunes

The Times They Are A Changin'

Advertising agencies say they are finding more, and better, choices among celebrities for their campaigns. Oscar-winning actors like Nicole Kidman, Sally Field, Susan Sarandon, Diane Keaton and Robert De Niro no longer avoid the 30-second spot. At some point in the last five years, Hollywood snobbery toward commercials seemed to evaporate, leaving only a few actors holding out.


Google CEO Meets With Media Bigwigs After YouTube Purchase

Google reassures content providers

Eric Schmidt, Google’s chief executive, is barnstorming New York this week to assure traditional media companies that the internet search company’s $1.65bn acquisition of YouTube, the video start-up, will not turn it into a content competitor.


Tuesday, October 10, 2006

Uproar over Hannity should mean good business for GM

Some say General Motors' recent advertising on Sean Hannity's radio talk show was crazy. Crazy like a fox? The "You're a Great American Car Giveaway" ads, read by ultraconservative Hannity, created quite a stir, causing an uproar in more liberal quarters.

Do a Google search on Hannity/GM, and there are more than 300,000 entries - talk about creating a buzz.

As they say in the biz, any press is good press.


Companies Slash Web Marketing Budgets

ONLY ABOUT 16 PERCENT OF marketing budgets will be devoted to online marketing this year--including e-mail campaigns, Internet ads and Web media spending--according to a new report by Blackfriars Communications, a consulting firm that conducts quarterly surveys of around 300 senior executives about their marketing budgets.


Thursday, October 05, 2006

TV and ONLINE: You Can't Have One Without The Other

There has been a lot of excitement and attention around ONLINE ADVERTISING of late, but the worlds biggest brands are still using TV for awareness and mass reach.

Here's an interesting article from Mediapost today.



Marketer To TV Society: Integration Is Your 'Sweet Spot'

INTEGRATED CAMPAIGNS THAT BOUNCE CONSUMERS from television to the Internet are a booming marketing tactic, according to a top marketer in a highly competitive field.

Sprint Vice President of Marketing Anita Bajaj Newton said the telecom company has seen traffic at some Web addresses jump by up to 30 percent after direct promotion in high-profile broadcasts, including NFL halftime shows on NBC and CBS. And Sprint's internal metrics and analysis show those traffic bumps lead to a considerable pop in sales.

Joining the TV-is-still-key testimonials was MindShare President of Local Broadcast Kathy Crawford, who said the cry from Wall Street to cut ad budgets in order to boost share prices has a false premise. "There's no question when you pull out of TV, there's a drop in sales," she said.

Muszynski added that the drive for accountability and ROI is giving agencies leverage with clients' procurement executives, who may want to slash ad budgets. The new metrics are helping agencies show "what our work is actually delivering," he said.


Sunday, October 01, 2006

Immigrants fuel population rise: StatsCan

British Columbia is gaining as a popular destination for immigrants and took the second spot behind Ontario, surpassing Quebec for the first time five years. British Columbia received 43,900 newcomers and Quebec 42,000.

Canada's immigration rate is rising steadily and was responsible for about two-thirds of the country's population increase over the last year, according to the latest figures from Statistics Canada.


One in three Americans is Hispanic, black or Asian

The US population, which is set to hit the 300-million mark in October, is one third minorities, with one in three people either Hispanic, black, Asian or, less often, indigenous Native Americans.

Census Bureau figures from 2005, when the US population stood at 296.4 million people.
Immigrants for their part represent 12.4 percent of the population, or 35.7 million people, compared to 2000 when they made up 11.2 percent of the population.