Wednesday, December 30, 2009

Conde Nast Boosts Ad Rates 2.5% Instead of Its Usual 5% Hike

Conde Nast is also reportedly more willing to negotiate and make concessions on certain things at the moment, media buyers say (via Adweek). However, the publisher refuses to bargain on full-page bleeds. A bleed surcharge of 15% is included on the publisher’s rate cards, and buyers who want nonbleed rates must request them. In fact, with the “disguise” of including bleed charges in the regular rate for the first time, buyers could potentially believe that Conde Nast’s rates have jumped 17.5%, points out Mike McHale, founder and chief media officer for Cleverworks.

The publisher generally asks for the highest rate hikes; most publishers have sought 2% to 3% increases in recent years.

In 2009, Conde Nast slashed budgets by about 25% across the board, and shuttered six magazines, including Gourmet, Modern Bride, Elegant Bride, and Cookie. Ad pages for the company’s monthlies slipped by nearly a third in 2009. The magazines that took the worst hits included Architectural Digest (ad pages down 49.9%), W (down 46%), Conde Nast Traveler (down 41.1%), and Details and Wired (both down about 39%).

The company has worked to strengthen its appeal to advertisers by offering customized ad campaigns across its titles.

Conde Nast is also part of a consortium of magazine publishers who are banding together to create a digital storefront for magazines. Conde Nast, Hearst, Meredith, News Corp and Time plan to work together to create a storefront to sell editions of their magazines that readers can access via e-reader and other digital devices. The goal of the venture is “to develop open standards for a new digital storefront and related technology that will allow consumers to enjoy their favorite media content on portable digital devices,” according to the companies.

In related news, the company’s Fairchild Publications is reportedly working on a new men’s wear publication, according to FishbowlNY. The news comes a year after the company folded men’s wear trade publication DNR and its sister pub Menswear into WWD.

Monday, December 28, 2009

Taxi travel in Shanghai made easier

SHANGHAI: When you next visit Shanghai, it may be easier to communicate to the taxi drivers there.

That's because a new device will allow commuters to pick their destination, and it will "speak" to the drivers accordingly.

Taking a taxi in Shanghai can sometimes be a challenge, especially if you don't speak the language.

To make things easy, a new system will be installed in taxis, and all a commuter needs to do is to just pick an icon on the device, choose your destination and let the machine do the talking.

The brain behind the system is Touchmedia, an advertising company that develops digital media for the advertising industry in China.


For information on interactive touch screen advertising in Taxis in Vancouver contact:Moving Media Group

10 Marketing Predictions for 2010

BY FC Expert Blogger David Lavenda

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

The current holiday lull is the perfect opportunity to present my marketing predictions for next year, so here goes:CLICK HERE

Monday, December 21, 2009

Charlize Theron : Dior J'Adore Perfume TV Commercial

Mitch Drew

Pepsi not advertising in Super Bowl next year

MILWAUKEE — Pepsi will not advertise its drinks in next year's Super Bowl on CBS, ending a 23-year run so the company can focus on a new marketing effort that will appear mostly online.

Pepsi beverages have been advertised in the Super Bowl since 1987. Frito-Lay, a unit of parent company PepsiCo Inc., will still advertise.

Mitch Drew

Monday, December 07, 2009

‘Outside’ Magazine Nabs TV Network

The publisher of Outside magazine, Mariah Media, plans to take a minority stake in Resort Sports Network, a channel that is watched in vacation and resort communities, and will rename the channel Outside Television Network.

The channel currently is seen in 110 resort spots including Aspen, Key West, Myrtle Beach, Lake Tahoe and Park City, has an estimated 1.9 million subscribers, and reaches 61 million viewers annually, according to the companies.

The Outside Television Network will debut on June 1, 2010.

CLICK HERE for the full story at

Friday, December 04, 2009

Creating a Business Blog

Creating a Business Blog

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Some Dallas Editors Will Report to Ad Sales

Some editors at The Dallas Morning News have started reporting directly to executives outside the newsroom who oversee advertising sales, under a restructuring that overturns longstanding traditions in American newspapers aimed at shielding news judgments from business concerns.

A memo sent to employees on Wednesday explains the creation of new positions with the title of general manager, each responsible for ad sales in particular parts of the paper. “In the sports and entertainment segments, the senior news editors will report directly to the G.M. while retaining a strong reporting relationship to the editor and managing editor,” the memo said.

CLICK HERE for the article from The New York Times

Thursday, December 03, 2009

Digital OOH to Soar 13% through 2013

A new report from BIA/Kelsey has confirmed what everyone in the industry already seems to know: digital out-of-home (DOOH) spending will skyrocket in coming years.

The medium is expected to increase at an annual rate of 13.5% annually, from $2.2 billion in 2009 to $3.7 billion in 2013, by far outdistancing traditional out-of-home’s 1.4% growth (which will grow from $4.4 billion to $4.6 billion).

Growth of DOOH - which is made up of digital billboards and place-based digital networks - will be driven as the buying process becomes more integrated, making it easier for advertisers to purchase DOOH and reach scale.

Currently, billboards account for 66% of all out-of-home revenues.

ZenithOptimedia’s latest projection forecasts that outdoor, along with TV and cinema, will return to positive growth in 2010

Mitch Drew

Wednesday, December 02, 2009

This Just In: The Boob-Tube, Not YouTube, Is Transforming the World

TV growth has been especially driven by the expansion of satellite and digital cable TV, and with that the number of channels and choices.

Consumers and businesses, voters and politicians, and readers and writers today are caught up in the social media wave. There is no escaping the magnetic pull the Web, and sites like Facebook, YouTube and Twitter have over our everyday existence. We continue to hear about the diminishing importance and relevance of traditional media channels--namely TV, radio and print. There is sort of an air of inevitability about it all. Old media will give way to new and the World will be better, more peaceful and prosperous for it.

CLICK HERE to view the article at