Thursday, May 27, 2010

CBC, National Post join forces as preferred partners in ad deal

Deal gives clients a deeper range of broadcast and print options

Jamie Sturgeon, Financial Post
Published: Thursday, May 27, 2010

TORONTO -- The CBC and the National Post are deepening their commercial relationship, announcing Thursday a new deal that will allow advertisers to use each media company's platforms.

Under the terms, the National Post will become the CBC's "preferred" print partner, while the Post will provide clients options for TV ads through the public broadcaster.

"I think it will drive revenue for both of us," said Paul Godfrey, president and chief executive of the National Post. "There will be CBC advertisers that want a print component, and there will be people that want exposure on the broadcast side."

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Monday, May 24, 2010

NeuLion acquires Beijing set top box maker

Plainview Internet TV company acquires Beijing set top box maker

Thursday May 20, 2010 11:16 AM
By Emi Endo

Plainview-based NeuLion Inc., an Internet television company, will acquire the operating interest of the maker of the set top boxes it uses in a deal valued at about $11.7 million, the company has announced.

NeuLion will acquire TransVideo International Ltd., based in Beijing, in exchange for about 22 million company shares. The deal will give NeuLion “greater control over the future."

For more information contact:

Mitch Drew
National Sales Executive
604-664-7727 #303

Tuesday, May 18, 2010

Power Agent Says Monetizing Content Trumps Ratings

For a top talent agent whose clients would seem to benefit from how widely known they are, Ari Emanuel offered a somewhat contrary view Thursday at a cable conference. Commenting on the decline of TV ratings, Emanuel suggested that as long as advertisers continue to pay networks more, dollars will trickle down to the stars he represents.

"Who gives a sh*t about the ratings?" he said.

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Top Google exec claims half of advertising will be digital

A top Google executive has made the bold claim that 50% of advertising will be digital in the next five years as advertisers move more of their budgets towards online and mobile activity.
by Helen Leggatt

A grandiose view of the future or a foregone conclusion? Whichever way you look at it, advertising budgets are moving online and have increasingly done so despite, or more likely because of, recent economic recession. Online's accountability and measurability make it an attractive arena for advertisers trying to wring every last dollar from their marketing coffers.

One of Google's top executives sees the move online continuing to reach new levels.

"People are shifting their spending dollars more and more to the online world - whether it be direct marketing, or advertising, or branding," Nikesh Arora, Google's president of global sales, told the U.K.'s Telegraph newspaper.

"I personally expect in the next five to eight years 30% to 50% of advertising will be digital".

While Arora admits it is a bold claim, he backs up his forecast by pointing out that in the U.S. 10% of advertising is already digital and in the U.K. it's double that. In fact, late last year the U.K.'s Internet Advertising Bureau announced that online ad spending had risen above television for the first time.

What will tip the balance? Video, says Arora. It's what consumers' eyeballs will be increasingly focused on and that's where advertisers will shift their ad dollars.

Mobile marketing is also set to take the marketing scene by storm and another sphere in which Google is looking to play a major role. Speaking at the 42nd IAA Global Conference in Moscow Arora commented, "I think mobile is a fantastic opportunity... The advent of the iPhone, the Android devices and the BlackBerry has finally given people reason in the western world [to] start using the mobile data."

Mitch Drew
National Sales Executive