Tuesday, May 18, 2010

Power Agent Says Monetizing Content Trumps Ratings

For a top talent agent whose clients would seem to benefit from how widely known they are, Ari Emanuel offered a somewhat contrary view Thursday at a cable conference. Commenting on the decline of TV ratings, Emanuel suggested that as long as advertisers continue to pay networks more, dollars will trickle down to the stars he represents.

"Who gives a sh*t about the ratings?" he said.

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