Wednesday, September 30, 2009

Yahoo Makes Ads on a Bit More Like TV

Startup Auditude Allows Live Insertion of Spots in Online Ad Pods

NEW YORK ( -- Subscribers to Major League Baseball's online service are getting something different this season during games: as many as four times the ads.

Yahoo has a contract to sell ads on through the 2010 season; as of August, it started selling a lot more ads thanks to ad-serving technology from Auditude, which allows Yahoo to sell multiple ads within commercial breaks, just like TV.

That means a more-robust advertising revenue stream for the service, which costs $130a year for all regular season games (plus an additional $9.99 for iPhone access), and is distributed through Yahoo,, web TV service Boxee and set-top maker Roku.


Friday, September 25, 2009

CBS programs deliver the audience to Joytv 10 Vancouver

NFL Football, The Emmy’s and Jay Leno shake up the ratings on TV as 60 Minutes stays in the Top Ten

VANCOUVER – Joytv 10 Vancouver delivered a solid week of programming as their flagship TV program held a firm ratings position in the Top Ten.

In a crazy week that started off with Sienfeld and Kanye on Leno and ended up with a ratings battle between NFL Football and The Emmy’s, 60 Minutes on Joytv 10 TV held a solid audience position in the Top Ten.


60 Minutes on CBS has been a staple of Sunday night and continues to deliver a substantial audience. Seen on JoyTV 10 in Vancouver, the show recently hosted US President Barack Obama.

The Insider at The Emmy’s

In addition to a solid audience for 60 Minutes, Joytv 10’s daily entertainment program The Insider had a strong week as well with in-depth coverage of The Emmy’s before and after the event.

via The Insider

For more information contact:
Mitch Drew
604-575-4115 direct

Friday, September 18, 2009

Ikea Increases Investment in Branded Web Series

Illeana Douglas' 'Easy to Assemble' Gets Second Season, Spinoffs as Marketer Becomes Production Partner

NEW YORK ( -- Have branded websiodes become the new indie film studios? For actress Illeana Douglas and her celebrity friends such as Keanu Reeves and Justine Bateman, Swedish furniture store Ikea has become their latest production partner.

CLICK HERE for the entire article

Thursday, September 17, 2009

CBS Now 70% Sold out on Super Bowl

Hyundai Buys Two Spots in 2010 Game

NEW YORK ( -- Ad sales for the Super Bowl appear to be moving more briskly than anticipated given the current economy, with CBS now selling approximately 70% of its inventory for the game, according to a person familiar with the situation, and Hyundai revealing that it has purchased two spots in the big-audience event.

CLICK HERE for the entire article

Wednesday, September 16, 2009

Best Price Express launches new TV creative

VANCOUVER - New TV creative for Best Price Express hit the airwaves this week on Joytv 10 and Rogers Sportnet's broadcast of the Canucks Kraft Hockeyville pre-season game in Terrace, BC.

Best Price Express is a web site that provides a service for consumers looking to buy a new car or truck.

The TV commercial is airing during The Insider, 20/20, 60 Minutes, 48 Hours, Frasier and other programs on Joytv 10. In addition, the commercial is airing during Vancouver Canucks pre-season telecasts on Rogers Sportsnet Pacific.

For more information visit:

Sunday, September 13, 2009

The Recession is Over - Pass it on!

VANCOUVER - One of the best indicators of how the economy is doing is consumer confidence. During a trip to a Future Shop location in Richmond BC, I was faced with what is clearly a shift in consumer confidence. The store was packed at 6:25pm and shoppers were actively engaged in buying everything from Lap Top computers to The Beatle new box sets on CD.

When I turned to a young sales clerk and asked what all this fuss was about he said 'the recession is over...people are back spending money again'.

And that's about all we need to say about that.

It's time for business to re-engage and start promoting, advertising and acting like things are getting better..because they are getting better.

The recession is over...pass it on.


Mitch Drew

Saturday, September 12, 2009

GAME ON! Canucks on Rogers Sportsnet Monday Sept. 14th, 2009

VANCOUVER - The Vancouver Canucks are on-the-air with their first of four pre-season games on Rogers Sportnets on Monday Sept. 14th starting at 7:00pm. This special Canucks TV broadcast will be coming from the Terrace Sportsplex in Terrace BC, the winning West Coast town in last years Kraft Hockeyville Contest.

Mitch Drew