Friday, September 18, 2009

Ikea Increases Investment in Branded Web Series

Illeana Douglas' 'Easy to Assemble' Gets Second Season, Spinoffs as Marketer Becomes Production Partner

NEW YORK ( -- Have branded websiodes become the new indie film studios? For actress Illeana Douglas and her celebrity friends such as Keanu Reeves and Justine Bateman, Swedish furniture store Ikea has become their latest production partner.

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