Monday, June 29, 2009

P3 - New TV show from the West Coast

Mitch Drew

Cannes Swept by PR, Integrated, Internet Winners

Tally Suggests Ad Age Is Over -- or, at Least, It's Evolved to Higher Plain

CANNES ( -- In a clear admission that the age of interruption is over, the most coveted prize at the Cannes ad festival went to an ad that wasn't made for TV, while a PR campaign broke the record for winning the most Grand Prix in a single festival.

CLICK HERE for the entire article at

Thursday, June 25, 2009

Tuesday, June 23, 2009

First Look: U2's "360º" Concert Stage

When Bono and the boys  take the stage next week in Barcelona for the first date in their yearlong "360º" concert tour, the set will get as much notice as the music. Okay, that may be a stretch. But the stage is a departure from the standard rock concert setup, and the band is known for its lavish set designs (on their last tour, in 2006, U2 showed maps, walking cartoon figures and text on a beaded curtain hung behind the stage).  

CLICK HERE for the entire article at

Sunday, June 21, 2009

2012 - New Trailer

This is the NEW trailer for 2012.

Hold on.


Saturday, June 20, 2009

NBC, Microsoft Partner for Ad Sales System

With technology from Microsoft Ads, NBC Universal will begin selling commercial time on its broadcast and cable TV networks in a way that mimics online advertising sales.

The technology NBC will use in tandem with Microsoft will allow advertisers to target ads by demographic, according to The Wall Street Journal (via MarketingVOX).

It will analyze anonymous set-top box data from satellite and cable companies, and couple that with data - including purchasing habits, locations and the like - with other firms. Such data will be updated daily, said founder Chet Kanojia of Navic Networks, a TV ad tech firm that Microsoft bought last year.

For example, a real estate firm could place an ad across a handful of home improvement shows, then Microsoft’s technology can serve that marketer other shows that homebuyers/sellers are watching for potential ad placement, regardless of whether the content itself is relevant to real estate.

CLICK HERE for the entire story from

Wednesday, June 17, 2009

13 Tips for Marketing Your Business With Your Blog

Posted by Darren Rowse

While much of the content on ProBlogger is about the ‘Business of Blogging’ Darren Rowse is regularly asked to speak at conferences and receives emails from readers with questions about how Businesses can use Blogs to grow themselves - particularly in their marketing efforts.

CLICK HERE for the 13 tips that Darren shares with Businesses wanting to use blogging in their marketing mix.

Tuesday, June 16, 2009

Spiritual TV fits Moses' vision

Seven years after Moses Znaimer left the television industry, the man behind the rise of well-known Canadian channels such as MuchMusic and CITY-TV in the 1980s is getting back into TV with the backing of a major investor.

ZoomerMedia Ltd., (ZUM-X0.220.014.76%) the small startup he created last year to court the baby boom generation, is spending $25-million to buy Vision TV, a small collection of multicultural and religious channels, with an injection of funds from Fairfax Financial Holdings Ltd. (FFH-T285.000.990.35%)

“I have a little experience in television and I have a thought or two about these television channels,” Mr. Znaimer said Monday after the deal to buy Vision and its four channels was made public.

CLICK HERE for the entire article from The Globe and Mail

Nielsen: Older consumers like longer video clips

New research out from Nielsen Online could change the way marketers and content providers distribute video to consumers. According to the report older consumers like longer video content. Prior reports have shown that shorter content is the preferred type, but with this report marketers could begin targeting videos not only according to subject but according to length.

by Kristina Knight

Although shorter form content is still tops amongst all viewers, full length television episodes and other longer forms of content are quickly catching on. In April, for example, Hulu jumped to a second place ranking behind YouTube with a 3% share of streams. YouTube, however, still remains firmly entrenched in the top slot with a 58% share of streams.

Jon Gibs, vice president of media and analytics at Nielsen Online said, "Hulu, Veoh and the television networks [have tried] to convince consumers that that Internet can be a good place to watch full length programming. April's [numbers suggest] that consumers are beginning to listen."

According to the April report consumers between 35 and 49 years of age are most likely to watch full length programming, with men slightly more likely to watch online (19% increase vs. 12% increase for women) than women. 30% of viewers on Hulu are adults between the ages of 35 and 49.

Monday, June 15, 2009

Vision-Zoomer deal to return Moses Znaimer to TV

Canadian media mogul Moses Znaimer, best known as the founder of MuchMusic and Citytv, is getting back into television, with his firm ZoomerMedia poised to acquire the broadcasting assets of multi-faith, multicultural channel Vision TV.

ZoomerMedia Ltd. announced the deal Monday, saying it will pay $25 million in cash and shares to acquire the specialty broadcaster, which also counts two traditional stations — Joytv serving Winnipeg and B.C. (in Vancouver, Victoria and Fraser Valley) — as well as the digital TV service One: the Body, Mind & Spirit channel among its operations.

CLICK HERE for the entire article

Price cuts not part of Lululemon's strategy in sales slump

Lululemon Athletica Inc. will not bow to the trend of downward pricing, despite predicting lower year-over-year sales momentum in the current quarter at stores open for more than a year.

While the Vancouver-based retailer of yoga and athletic wear and accessories began slowing its expansion when the recession took hold, the company will hold firm on prices for much of its core assortment of apparel, chief executive Christine Day said Thursday in the company's first-quarter conference call with analysts - and that includes its proprietary luon-fabric pants.

CLICK HERE for the entire article from The Financial Post

Thursday, June 11, 2009

Want More TV Time? Woo the Talent

E!'s 'Kendra' Elevates Dave & Buster's One-Off to Starring Role

NEW YORK ( -- In the new TV economy, what starts out as simple product placement can turn into a larger-scale ad buy between a brand and a network or even turn an advertiser into a defibrillator for a dying show. In the case of E! Entertainment's "Kendra," what started out as a one-off integration for sponsor Dave & Buster's turned into an endorsement by the show's star and an off-channel marketing partnership.

CLICK HERE for the entire article at

A Hot, Affordable New Advertising Opportunity

Consumer habits show online video is the best value for advertisers.

In the last quarter of 2008, young people began spending more time watching online video content than watching television. That's a shift that can't be ignored by advertisers, particularly as manufacturers prepare to roll out broadband-enabled TVs. And these numbers are poised to grow even higher.

CLICK HERE to view the entire article from MSNBC

Tuesday, June 09, 2009

SOS. Search Overload Syndrome - new BING TV Creative.

Have a look at the new BING TV commercials.....did they get it right?

Mitch Drew


Sunday, June 07, 2009

Microsoft Turns Bing Experience into User Content

To promote Bing, its just-launched search engine, Microsoft has purchased prominent content placement inside TV shows and on Hulu.

The first ad, labeled “Syndrome,” was put together by JWT and begins airing this week, reports The New York Times.

In addition to standard :30 spots, the online giant will incorporate mentions of Bing into shows and online videos. One such effort, a lengthy “program-style commercial,” is scheduled to appear on Hulu at 8PM EST.

The hour-long web spot, produced in the style of a telethon, is aptly dubbed, “Bing-a-Thon.” Its cast includes Jason Sudeikis of Saturday Night Live, Olivia Munn of the G4 cable channel and comedian Fred Willard, writes MarketingVOX.

CLICK HERE for the enitre article from MediaBuyerPlanner

CLICK HERE to search from something on BING

Saturday, June 06, 2009

'Morning Joe' Starbucks Sponsorship Gets Mixed Reactions

Some view deal as a smart financial maneuver; others say overt branding is in opposition to journalistic standards

MSNBC’s deal to sell sponsorship of the news program Morning Joe to Starbucks for a reported $10 million was greeted with mixed reactions from producers and executives at rival news organizations.

A few viewed the deal as a smart financial maneuver at a time when television news is being squeezed by financial factors wrought by the digital revolution. Others warned that such overt branding was antithetical to the mission of television news.

“It’s an utter abrogation of journalistic standards,” said one news executive.
The conflict-of-interest argument resonated with several executives; one quipped that the deal was just a “continuation of the whoring” of a medium that long ago became beholden to the tangled interests of corporate parents.

CLICK HERE for the entire article

Local TV Auto Ads to Come Back in 2010

Sanford C. Bernstein analyst Michael Nathanson has boosted his fiscal-year 2010 estimates for CBS, Walt Disney and News Corp., saying that demand for new automobiles will strengthen in 2010, which in turn will strengthen local ad markets and local TV stations in particular.

Auto ads slipped 17% in 2008, and fell an alarming 29% in the first quarter of 2009 - and Nathanson doesn’t expect the rest of 2009 to be much better. However, 2010 is likely to not be as bad, he says (via Adweek). He foresees that the worst case scenario for auto advertising would be a decline of 9%.

General Motors, which filed for bankruptcy this week and which plans to hack its brands from eight to four, could reduce its auto advertising by $1.3 billion, which would contribute significantly to the decline. GM spent more than $2.2 billion on media spending in 2008, per TNS Media Intelligence, making it the third-largest advertiser in the U.S., behind Procter & Gamble and Verizon, writes the Boston Globe.

Dealer closures are expected to total 17% of the national dealer footprint - but that may not have as severe an impact as many fear, says Nathanson. The dealers that will close will be the smaller, underperforming dealers that advertise the least. Those dealers tended to spend their smaller budgets on newspaper advertising, which means newspapers will suffer from dealer closures.

Local TV stations, which lost 33% of their auto ads in 2008, are expected to see a spending pickup in 2010 due in part to an increase in auto dollars plus improved local political advertising.

Auto advertising declined $6.1 billion between 2007 and 2009, according to Nathanson.

To purchase TV advertising in Canada contact:
Mitch Drew
1-866-899-8810 toll free

Friday, June 05, 2009

Stores, brands tap into power of frugal bloggers

Melissa Garcia poses in her storage shed with some of the products she's obtained.

Garcia pens, a blog read by at least 30,000 people each month and by corporate America.

Retailers and consumer product makers are and responding to so-called mommy bloggers on everything from complaints to advice on coupon clipping.

CLICK HERE for the entire story

Turner, Nascar Turn to Digital App as TV Ratings Slide

Sprint, Coke Zero, BK, Army Sponsor Customized Camera Angles, Other Features of RaceBuddy

CHICAGO ( -- Turner Sports and Nascar, confronted with steep TV ratings declines for races this season, are looking to ratchet up engagement among their remaining viewers by enhancing a digital application intended to be viewed simultaneously with six upcoming broadcasts.

Turner's RaceBuddy will offer viewers additional camera angles and reporting customized for each of the underwriting marketers.

Sprint, Coke Zero, Burger King and the U.S. Army have enlisted to sponsor Turner's RaceBuddy, which will offer viewers additional camera angles and reporting customized for each of the underwriting marketers.

CLICK HERE for the entire article

CLICK HERE to go to the TNT RaceBuddy site

Wednesday, June 03, 2009

Del Monte CMO: Spend During Downturn -- or Else

Plus Seven Other Tips for Marketing in Recession

SAN FRANCISCO ( -- Spend on marketing, capital investment and innovation or risk losing your business within the next five years. That tough talk came from Del Monte Foods Co. Senior VP-CMO Bill Pearce at the Argyle Executive Forum's CMO Leadership Forum, where his keynote offered bold advice for navigating the titanic shifts that have resulted from the worst economic crisis since the Depression.

In an environment where the name of the game is to manage risks, he challenged marketers to take them and offered eight tips for marketing in the downturn.

CLICK HERE for the Seven Tips for Marketing in Recession

YouTube 'XL' - bigger is better

YouTube Jumps to TV Screens with 'XL'


YouTube plans to make its way from the personal computer to a more prime entertainment location -- the television set. Google's video service is rolling out a new browser feature, called YouTube XL, designed to present YouTube videos on bigger screens.

CLICK HERE for the entire story

Monday, June 01, 2009

Ad Track: Signing on to social media; an alluring reader query

Marketers are getting on board the social-media trend with their own networking sites for brand aficionados.

They may also attract critics, but it's a risk marketers believe they need to take. The branded sites won't rival mega social sites such as Facebook and Twitter, which already have millions of users, but complement them. Marketers spent about $1 billion to advertise their brands on such sites in 2008, according to eMarketer.

The next step is creating destinations that people can leap to from those ads and form user groups about the brand.

"Marketers are creating social networks that have lots of legs," says Debra Aho Williamson, a senior analyst at eMarketer. "They have one in Facebook, one in Twitter that links back to a corporate site. They don't expect to do all their social networking in one site."

Volkswagen, Tropicana and marker brand Sharpie are among brands with new social-networking sites that give people tools, blog capabilities and insider access to offers.

CLICK HERE for the story in USA TODAY