Thursday, June 11, 2009

Want More TV Time? Woo the Talent

E!'s 'Kendra' Elevates Dave & Buster's One-Off to Starring Role

NEW YORK ( -- In the new TV economy, what starts out as simple product placement can turn into a larger-scale ad buy between a brand and a network or even turn an advertiser into a defibrillator for a dying show. In the case of E! Entertainment's "Kendra," what started out as a one-off integration for sponsor Dave & Buster's turned into an endorsement by the show's star and an off-channel marketing partnership.

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