Tuesday, October 22, 2013

Vancouver Canucks Virtual Signage for Cyclo Vac and Autoway.ca

Cyclo Vac and Autoway.ca are back in the game.

When the Vancouver Canucks took to the ice this year, two sponsors renewed their involvement with the team for the 2013 - 2014 season.

Mitch Drew from JACKSON MITCHELL ADVERTISING explains, "Taking a dominant sponsorship position in live Vancouver Canucks games is a way to really position our clients. Their brand is aligned with the number one sports franchise in BC and in most nights the number one rated program on TV".

Autoway.ca and Cyclo Vac Central Vacuum both appeared in a series of games on Rogers SPORTSNET Pacific in virtual signage, the signage that appears behind the net and on the glass and is only viewed by the TV audience.

"We have placed our clients in virtual signage since the technology was first introduced.  It's a great way to own the rink...and we get strong feedback from customers who see the signage and associate our brands with the Vancouver Canucks' Drew added.




In support of the virtual signage, both clients also air 15sec full sell TV commercials in Vancouver Canucks broadcasts on SN Pacific, SN Vancouver and CBC Hockey Night in Canada.

JMA also placed US online client 38DollarGlasses.com in virtual during the LA Kings playoff run this past spring.









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Sunday, April 21, 2013

Drive your brand with NHL Playoff advertising.


GAME ON!  The NHL Playoffs are finally here.

For hockey fans in the US and Canada, the hockey season really starts with the NHL Playoffs.  This years shortened season has created some interesting match-ups and opened the door for a couple of teams that have not been in the playoffs for a few years.

JACKSON MITCHELL ADVERTISING specializes in placing TV commercials and other brand sponsorship including online and mobile in NHL content and this year we are pleased to be working with clients on both sides of the border.

If you are interested in aligning YOUR brand with NHL Playoff Hockey, please call:

Mitch Drew
778-235-0503
mitchdrewmedia@gmail.com


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Sunday, February 03, 2013

Firstar Apparel promotes JR34 online using ReachLocal

When FIRSTAR wants to promote the JR34 line of clothing for James Reimer, starting goalie for the Toronto Maple Leafs they turn to ReachLocal for a solution.

Here is what the ad looks like on the National Post web site.



For more information contact: Mitch Drew 778-235-0503

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Tuesday, January 08, 2013

Vancouver Canucks 1995 48 Game Season Schedule


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Monday, December 10, 2012

INFOGRAPHICS - Internet Useage

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Saturday, December 08, 2012

No Hockey No Holidays?


Canadian families will not make it through the Holidays without NHL Hockey!

Mitch Drew

CANADA - I'd like to bring attention to the fact that many Canadian families will not likely make it intact through the Holidays without the NHL and here are the reasons why.

Canadians like their beer so much that they named it after Canada and gave it citizenship :Molson Canadian.   
Beer + Hockey on TV = Holidays and having the entire extended family over to the house is much more tolerable with hockey on TV.  Sitting back on a Saturday Night with a 'cold one' watching reruns of the MASH with Uncle Frank is just not what we in the Great White North like to call a 'Sudbury Saturday Night". 

In Canada, every Saturday Night is the equivilant of SuperBowl Sunday and it's not going work if all we can watch on CBC is "Little House on the Prairie".

You will need to talk about something other than Hockey. 
This is going to be the deal breaker that sends a high percentage of Canadian families over the brink.  Without Hockey, we will be required to dig deeper and start interacting on a more emotional level. This is NOT a place that Canadians want to go and believe me, it's a lot better to have the primary topic of conversation centred around how much 'Luongo sucks in goal'.  It gives the entire room focus and the conversation structure.  We like that in Canada.

Men will be required to help out in the kitchen. 
There is a rule in Canada that when the game is on and your team is playing, you are allowed to be watching the game, full stop.  The house could be burning down and the kids can be screaming but if your team has 'pulled the goalie with .42 sec left in a 3-4 game' all bets are off.  This rule doesn't make the cut when you are watching a PVR version of 'The Bourne Legacy' or a 'Storage Wars Marathon'. 

I know in my home, the less people involved in cooking the better and more fights have broken out over how long the Turkey should cook or if we should use gravy mix or make it from scratch.

No Hockey fights will lead to more family fights.
Let's look at the average North American family and ask the question, should an entire family be locked up in the same home for a few days over the Holidays without any entertainment, topics of discussion or focus of attention? 

The results of having no National sport to watch on TV and no outlet for our 'Northern' aggression will mean Cousin Bob and Auntie Sue are going to be getting into it again about that 'thing' that happened 10 years ago and believe me, there is nothing like an all out Canadian hockey fight in your own living room.

In closing.
I would like to ask the NHL and NHLPA to add the clause 'family holiday dysfunction factor' to the CBA and find a way to get the teams back on the ice so my home and the thousands of homes across Canada can have a Happy Holiday season. 

A family that watches Hockey together, stays together.

Game On!







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Monday, June 11, 2012

Social Media Command Centers


Social Media Command Centers - like a Mission Control for your brand.

Major brands are taking customer interaction through social media to the next level.  Last year Dell Computers opened up what may have been the first Social Media Command Center.  Gatorade and the NFL/Superbowl followed...as did the Red Cross.

Here is an edited video tour of Dell, Gatorade and the Superbowl Command Centers.  The video is about 4 minutes and well worth the time to view.




Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503
mitchdrewmedia@gmail.com

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Tuesday, June 05, 2012

ROGERS TV Upfront 2012 at Rogers Arena


Mitch Drew with Vince Sara looking cool on SPORTSNET



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Sunday, April 29, 2012

Go 2 Productions on SUN NEWS NETWORK



VANCOUER - Video production house Go 2 Productions has taken a unique approach to marketing their video production services by producing a 30sec demo 'reel' and airing it on national TV in HD.

The strategy was the result of a meeting with Ross Huget from Go 2 Productions who indicated that as the need for high quality online video grows, so does the number of people that are potential customers.

Mitch Drew from JMA suggested SUN NEWS NETWORK as a great place to share the 30sec demo reel on a national basis.  "we wanted to find a cost efficient way to get this great demo video on HD TV screens..and felt that SUN NEWS offered a solution with strong national coverage with content that business owners and managers are watching".

"Ross really sold me on the fact that potential customers need to see his great work...on TV in HD in order to appreciate the value"  Drew added.  "as more companies discover the need for high quality online and mobile video, Go 2 Productions is positioned as a dominant player and their work really speaks for itself...it's awesome".

Go 2 Productions "Everything We Do" 30 sec


 

For more information visit: Go2Productions.com


Mitch Drew
JACKSON MITCHELL ADVERTISING
778-235-0503
mitchdrewmedia@gmail.com

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Sunday, April 22, 2012

Comox Bay Resort TV Campaign on OMNI TV

Comox Bay Resort runs new TV commercials in Mandarin on OMNI TV

In support on their multi-media campaign, Comox Bay Resort is airing a TV campaign on OMNI TV in BC to drive awareness to their web site MyOceanLiving.com and encourage Chinese real estate purchasers to visit the site and register for special 'VIP access' to the project.

                                  


The TV creative was done in-house by the OMNI TV production team. " Comox Bay Resort is targetting the Chinese market in the Lower Mainland and wanted to directly communicate the offer to this market....airing in the most watched local and national daily news cast that services the Mandarin speaking Chinese segment" said Mitch Drew of JACKSON MITCHELL ADVERTISING.

 "We really like working with the OMNI production team...and specifically producer Ben Lu as he has an absolute understanding of how to communicate to the Mandarin speaking audience" Drew added.

JACKSON MITCHELL ADVERTISING
Call 778-235-0503

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