Tuesday, December 13, 2011

Cyclo Vac debuts new TV commercials in Canucks on CBC

Here is a preview of the new Cyclo Vac TV commercials that will debut in on CBC Hockey Night in Canada on Saturday Dec 17th when the Vancouver Canucks visit the Toronto Maple Leafs in their first or two match ups in the regular season.

Cyclo Vac is into it's second year as an active Vancouver Canucks sponsor and the new TV creative reflects the committment to NHL advertising in Canada.

"Cyclo Vac is a strong Canadian brand..and Hockey is the number one sport brand in Canada so it's a natural connection" said Mitch Drew of JACKSON MITCHELL ADVERTISING. "Canucks hockey on TV is a great place to connect to consumers and Cyclo Vac has had an extremely successful year in 2011 through it's association" Drew added.

Wednesday, December 07, 2011

Content is King - Mitch Drew on It's About Business

On the Dec 4th edition of It's About Business, we talk about how important it is for a business to add fresh content to their web site.

Mitch Drew

Tuesday, December 06, 2011

Mitch Drew - Killer Media Buyer


One of my clients asked me if I could summarize in a short video the number one service that I offer to agency clients.

This is the video that was a result of that discussion:

Mitch Drew

Sunday, December 04, 2011

Links from the It's About Business Interview

Here are the links from the interview today on It's About Business.

- Start your own BLOG and generate traffic with: Blogger

- Get all of your Social Media in one place and publish like a pro with: Hootsuite

- Step up and get your online profile and start building your network at: LinkedIn

- Subscribe to Help a Reporter Out at: Shankman.com

- Publish articles about your business and get paid to do it using: Triond

- Write like a pro and increase your site conversions with: InBoundPro

- Embed killer links into your posts with: Zemanta

For more information on content creation for your web site call:

Mitch Drew

Monday, October 31, 2011

One Percent Realty creates new corportate video using BBN3 Video

VANCOUVER - Ian Bailey, Founder of One Percent Realty Canada has produced a new corporate video for online, mobile and social media. The video was produced by local video production company, BB3Video using their online, cloud-based video production platform.

One Percent Realty from Darren Chamish on Vimeo.

Mitch Drew from JACKSON MITCHELL ADVERTISING coordinated the video. "We suggested that Ian look to the BBN3Video solution as a cost effective way to create this high quality online video that captures the value proposition of One Percent Realty" Drew said. "The style of the video delivers a clear message about this excellent real estate service and highlights the unique benefits of the One Percent Realty brand".
For more information contact:

Ian Bailey
One Percent Realty
1-888-966-3111 tel

Wednesday, October 19, 2011

Mitch Drew with Shannon Pearson on It's About Business

Here is the video from the interview I did with Shannon Pearson on It's About Business in AM650 Radio this week.

For more information on the show contact:

Shannon Pearson
It's About Business

For additional podcasts of the show visit:

Friday, October 07, 2011

Leafs first star of the game launches FIRSTAR line of clothing

Toronto Maple Leafs goalie James Reimer was the first star in the first regular season game last night shutting out the Montreal Canadians.

Vancouver based FIRSTAR apparel launched a new clothing line with the Toronto goalie and new commercials starring Reimer will begin airing in the Ontario market next week.


Reimer shakin' all over
Oct 7, 2011
While James Reimer was perfect in his 2011-12 season debut on Thursday, he could use a few lessons in marketing.

After blanking the Montreal Canadiens 2-0 at the Air Canada Centre, Reimer was told the victory would be good for sales of his line of sporting undergarments.

“I never thought about it that way,” he laughed. “But I guess the better I play, the better it is in that aspect.”

Over the summer, Reimer introduced his own line of underrudes and t-shirts specifically designed for athletes.

In an ironic twist, the company is called Firstar — the perfect name for a goalie who just happened to be the first star on this night.

CLICK HERE for the entire story at THE TORONTO SUN

Here is the new FIRSTAR James Reimer TV commercial

Mitch Drew

Thursday, September 29, 2011

Autoway.ca sponsors Vancouver Canucks pre-season game.

Autoway.ca included period sponsorship of a recent Vancouver Canucks game as a part of their strategy.

"We wanted to really take ownership of the broadcast and running 6 x 15sec commercials, period sponsorships and Virtual Signage on the glass behind the goals achieves this" said Mitch Drew of JACKSON MITCHELL ADVERTISING who placed the media buy for Autoway.ca

Thursday, September 22, 2011

Cyclo Vac is back on Hockey Night in Canada

VANCOUVER - Cyclo Vac built in vacuum cleaners is back on TV with their 'Hockey TV' commercial and will begin the season with Saturday's Ducks @ Canucks pre-season game at Rogers Arena on CBC and CBC HD Hockey Night in Canada.

The buy was placed by JACKSON MITCHELL ADVERTISING and the commercial shows excited hockey fans watching a game and celebrating a goal. When they spill their popcorn, Cyclo Vac comes to the rescue.

For more information contact:

Mitch Drew

Monday, September 19, 2011

Autoway.ca and Vancouver Canucks hit the ice this week.

VANCOUVER - One of BC's top automotive sales site, Autoway.ca is back on TV with the Vancouver Canucks this week and will be running TV commercials, game sponsorships and Virtual Signage during the broadcasts on Rogers Sportsnet Pacific.

The campaign was placed by Vancouver advertising agency JACKSON MITCHELL ADVERTISING. Mitch Drew from JMA said that the Autoway.ca/Canucks advertising works well.

"We began the Autoway.ca relationship with the Canucks in 2006. Last year Autoway.ca commercials, sponsorships and in-game signage ran from the first game of the pre-season..all the way to Game 7 of the Stanley Cup Finals" Drew said. "We see excellent web traffic from the advertising and benefit from the large audience REACH that Vancouver Canucks TV delivers. The lead generation during and after each game is strong and growing"


For more information contact:

Mitch Drew
778-235-0503 cell

Wednesday, September 07, 2011

New Good4U TV Commercial

Here is the new Good4U commercial airing in major US markets.

CLICK HERE for more information: www.GD4U.com

Mitch Drew
778-235-0503 cell

Saturday, July 16, 2011

Ground-breaking deal gives NBC rights to online NHL ad sales

Fresh off the biggest deal for U.S. television rights in its history, the National Hockey League has passed the puck on its digital advertising sales to its TV broadcast partner, NBC Universal.
The five-year deal announced on Monday means that the NBC Sports sales team will now sell ads for a channel it does not own – the NHL Network – as well as digital properties including the NHL.com website and NHL mobile sites and apps.

CLICK HERE for the entire story from The Globe & Mail

Mitch Drew

Sunday, July 03, 2011

The Trouble With Groupon: Daily Deal Sites Need To Go Local

Written by Martin Tobias, CEO Tippr

Since filing for an IPO at a valuation estimated to be somewhere between $2 billion and the moon, Groupon has become the favorite punching bag of the press, taking some pretty hard blows over the massive sums it shelled out to build a customer base -$280 million – and a sales force – $108 million.

CLICK HERE for the entire article

Monday, June 27, 2011

EraseYourDebt.ca drive web traffic with new TV ad on JOY TV 10

EraseYourDebt.ca uses old school media to generate web leads

VANCOUVER - EraseYourDebt.ca is the web site for Canada Debt Helpline and the new TV create that began running on JOY TV 10 is delivering good phone and web traffic.

"Our strategy with web and phone lead gen is to use TV as the reach media..and with a simple and direct web precense, ensure that when an interested consumer visits the site, the lead capture form is easy to fill out' said Mitch Drew of JACKSON MITCHELL ADVERTISING.

The new site was created by JMA in April and this new TV was created by the in-house production team at JOY TV 10. Drew added, "We've worked with the in-house creative team at JOYTV 10 on a number of commercials...many that run on other stations like Global TV and Vancouver Canucks Hockey...and like how easy and affordable they are to work with"

For more information contact:


Sunday, June 12, 2011

Points Phone Guard launch new TV commercial in Game 6

Vancouver Canucks fans will get their first glimpse of the new Points Phone Guard TV commercial created by Vancouver production company Go2Productions when it airs during the CBC presentation of Monday's Stanley Cup Game 6. Commercials are running in the pre-game and post-game shows on CBC and CBC HD.

Here’s the 30sec TV commercial:

Here’s a clip showing how the TV commercial was created. It's very cool!

For more information on Points Phone Guard visit www.VoIP-PAL.com

Mitch Drew

Friday, June 10, 2011

Ganapathi & Company launch new TV during the Stanley Cup!

Ganapathi & Company Lawyers will be launching their new TV commercial tonight on CBC's Hockey Night in Canada TV during the Stanley Cup Finals.

"The new commercial was produced by Go2Production in Vancouver and will debut during Seeking Stanley on CBC after the game" said Mitch Drew of JACKSON MITCHELL ADVERTISING the agency who placed the media.

Friday, June 03, 2011

It's a great time to be a Vancouver Canucks sponsor!

JACKSON MITCHELL ADVERTISING is excited about the Vancouver Canucks in the Stanley Cup Finals. It's been a great year for our advertising agency that places clients in Canucks TV and in-rink advertising.

clients Autoway.ca, Cyclo Vac and Harvey's Furniture & Appliances have been advertising with the Vancouver Canucks since the pre-season and are sponsors of the CBC's Seeking Stanley Post Game show all the way to the very last game!

Mitch Drew
778-235-0503 cell

Sunday, May 29, 2011

Canucks in the Stanley Cup Finals deliver big ratings on CBC TV

Autoway.ca and Cyclo Vac TV commercials air in the Stanley Cup Finals on CBC TV.

It's no secret that Vancouver hockey fans are in for a great ride as their home-town Vancouver Canucks face the Boston Bruins in this year Stanley Cup Finals.

Autoway.ca and Cyclo Vac are running TV commercials in the Seeking Stanely Post Game on CBC after every Stanley Cup Game.

Advertisers are seeing a benefit in association with the Canucks and two clients who have been with the team right from the first pre-season game are Autoway.ca and Cyclo Vac Central Vacuum Systems.

The TV advertising is placed by JACKSON MITCHELL ADVERTISING and agency President Mitch Drew said there are benefits to advertising during the Canucks "The first reason our clients see such strong results from Canucks hockey advertising is the fact that their brand is aligned and positioned with one of the top brands in BC" Drew continues "..and the second and likely the most important reason..is the total viewers of the games, post game coverage and other Canucks related content"

When a team makes it to the finals, the 'light to moderate' Canucks fans becomes much more engaged and the TV audiences increase and advertisers who run commercials see the benefit from higher ratings.

For more information contact:

Mitch Drew
778-235-0503 cell

Saturday, May 07, 2011

Advertisers scramble for ads in Stanley Cup Game Program

The Vancouver Canucks face the Nashville Predators in Game 5 of the Conference Semi-Finals tonight and already local advertisers are lining up and buying space in the limited edition Stanley Cup Game Program.

Last week the Vancouver Canucks marketing department presented the ad options and this years format includes the production of a special Stanley Cup Program that is 1/3 dedicated to Stanley Cup content and 1/3 dedicated to each of the Western and Eastern conference teams.

Only 15,000 copies will be available for sale per game and if the Vancouver Canucks make it into the final series, this special program will certainly be one that many local advertisers would like be in.

Go Canucks Go!

For more information contact:

Mitch Drew
778-235-0503 cell

Friday, April 22, 2011

He shoots – and the advertisers score!

The Globe and Mail
It’s Stanley Cup season and that means millions of viewers are parked before their TV sets, fists clasped tight in anticipation and eyes riveted to one fateful spot: the goal.

For advertisers, that kind of engagement is priceless, and more companies are paying to get their brands behind the net, thanks to one bit of technology that is just starting to expand across the National Hockey League. Ad space is going beyond the boards, with virtual signs that project brands on to the glass for TV viewers, without blocking the view of spectators actually in the seats behind the goal.

CLICK HERE for the article at The Globe and Mail

If you would like YOUR BRAND in Vancouver Canucks games for the 2011-2012 regular season, call or email:

Mitch Drew
778-235-0503 cell

Thursday, April 14, 2011

Autoway.ca joins the Vancouver Canucks for the 2011 Stanley Cup run

Autoway.ca get's in the game at Rogers Arena on Friday with new rink board ads.

With the excitement around the Vancouver Canucks 40th Season and this years run to the Stanley Cup Finals, Autoway.ca continues sponsorship of the team with placement of rink board banners during CBC Hockey Night in Canada broadcasts.

"Autoway.ca has been advertising in Hockey on CBC and Rogers Sportsnet since 2007 for one reason...increased profile for the web site and brand" said Mitch Drew of JACKSON MITCHELL ADVERTISING who placed the rink board ads.

"In the competitive world of online automotive sales, Autoway.ca has continued to grow and increase traffic to their site with a combination of search optimization and paid search, combined with the REACH of Vancouver Canucks hockey television advertising" Drew added.

The original Autoway.ca logo has been adjusted for better exposure on CBC TV. Custom creative was specifically produced for the Canucks rink board banners that increased the size of the URL and removed some of the smaller lettering and positioning.

"Now that all hockey games are broadcast in HD, the rink board signage jumps out at you and is crystal clear to the viewers watching on TV at home, restaurants and bars"

Mitch Drew
778-235-0503 cell

Tuesday, April 12, 2011

Mitch Drew Reel from 2007

This goes back a couple of years when I hosted all my videos at VIMEO.

Mitch Drew - TV Reel 2007 from mitchtv on Vimeo.

Mitch Drew

Wednesday, April 06, 2011

Netflix nabs 'Mad Men' rerun rights

Netflix, in a sign of its growing importance in television, will become Don Draper’s second home.

The home entertainment company has bought the rerun rights to the TV series “Mad Men,” making its online streaming service the next place to watch episodes after the show’s initial airing on cable network AMC.

Netflix will pay “Mad Men” producer Lionsgate between $750,000 and $900,000 per episode, according to people familiar with the situation.

CLICK HERE for the entire story at The LA Times

Tuesday, April 05, 2011

GoDaddy Doubles Down on DIY Marketing, Completes 4,000-Square-Foot Commercial Studio

Intends to Ramp up Presence in Markets Including India, Asia, South America and South Africa
CLICK HERE for the entire story from AdAge

Monday, February 28, 2011

Cyclovac first to use Sportvision Virtual Billboard

When the Vancouver Canucks take to the ice at Rogers Arena to face the Columbus Blue Jackets, viewers at home watching the game on Rogers Sportsnet ONE will be seeing something that no-one in the arena will see. The Canucks will be adding "Virtual Billboards" to the broadcast using the same technology used in NFL Football and Major League Baseball to integrate advertisers.

CYCLO VAC Central Vacuum Systems has been airing TV commercials in Vancouver Canucks games this year and will augment their spot campaign with billboards during the first and second periods. These 'billboards' were placed by JACKSON MITCHELL ADVERTISING and Mitch Drew said they are thrilled to be one of the first advertisers in the first Canucks broadcast using this technology. "Having seen this technology in action in an NHL environmnet in Chicago and other US markets, we were eager to place Cyclo Vac in the Canucks TV broadcast" Drew said.

For more information on Cyclo Vac CLICK HERE

Friday, February 25, 2011

Why sports isn't just for fun

Sports fans don't just follow the fortunes of their favourite teams, they add to them, too.
Professional sports teams in Canada generate roughly $1.5 billion in revenue per year, according to a new report from the Conference Board of Canada. While that pales in comparison to the $170 billion or so generated by the manufacturing industry (Canada's biggest business sector), it's still proof that sports is more than just fun and games, according to Conference Board chief economist Glen Hodgson.

“This is a very big industry,” said Hodgson, who co-authored the report with Mario Lefebvre, director of the Conference Board's Centre for Municipal Studies. Roughly half of the $1.5 billion is generated by the six NHL teams based in Canada, including the Toronto Maple Leafs.

Click Here for the entire story in The Toronto

Monday, February 14, 2011

Autoway.ca hit's the ice with Canucks Hockey on Sportsnet ONE

Autoway.ca has placed a number of commercials in live Vancouver Canucks hockey on the new digital HD Channel Rogers Sportsnet ONE's companion channel Rogers Sportsnet Vancouver Hockey. This dedicated digital channel is all about Canucks and delivers an HD feed to hockey fans around BC.

Mitch Drew placed the media "our client has been airing commercials in live Vancouver Canucks hockey on CBC, Canucks TV since 2006 and we are pleased to be working with Rogers new digital sports channel". Drew said "with the Canucks doing so well and with the loyalty and passion of the Canucks fan, our clients benefit from advertising to a large and engaged audience watching at home and in bars and restaraunts"

Autoway.ca will be airing commercials in tonights St. Louis game starting at 5:00pm Pacific.

"We have another client, Cyclovac Vacuum airing in tonights game with a custom hockey-themed TV commercial created by TVA Quebec and airing in French on RDS during Montreal Canadiens games" Drew added.

For more information contact:

Saturday, January 22, 2011

Telcos make frontal assault on cable’s TV stranglehold

A huge, terrifying shark has just clamped its jagged teeth around a floating mess of chum when the beast, thrashing about on a screen at Telus Corp.’s Toronto offices, suddenly freezes.

Jackie Winterfield, a cheery Telus manager standing in a huge, dark boardroom, has paused the show to demonstrate something. She walks across the room to another television set, taps the remote, and the shark springs back to life, playing from where it left off.

CLICK HERE for the entire article from CTV News

Tuesday, January 04, 2011

NHL Winter Classic Pucks Up New Year's

The NHL might well move its annual Winter Classic to prime time permanently. On Saturday, the yearly outdoor event on New Year's Day drew the most viewers for any regular-season hockey game since the Ford administration.

CLICK HERE for the article from MediaPost

Monday, January 03, 2011

Sports Broadcasters ready to wage war in 2011

The story of 2011 should be the clash of titans. No, not Ovechkin versus Crosby or even Brady v. Brees. The biggest Canadian sports story in the coming year will be played off the fields and rinks as Rogers Communications and CTV/TSN size each other up in the wake of some unprecedented managerial shuffles in 2010. Can they co-exist – as they did for the 2010 Winter Olympics in Vancouver – or will we see the start of a war for rights and control of the next NHL, CFL and soccer World Cup TV rights packages?

CLICK HERE for the entire article at The Globe and Mail