Monday, February 28, 2011

Cyclovac first to use Sportvision Virtual Billboard

When the Vancouver Canucks take to the ice at Rogers Arena to face the Columbus Blue Jackets, viewers at home watching the game on Rogers Sportsnet ONE will be seeing something that no-one in the arena will see. The Canucks will be adding "Virtual Billboards" to the broadcast using the same technology used in NFL Football and Major League Baseball to integrate advertisers.

CYCLO VAC Central Vacuum Systems has been airing TV commercials in Vancouver Canucks games this year and will augment their spot campaign with billboards during the first and second periods. These 'billboards' were placed by JACKSON MITCHELL ADVERTISING and Mitch Drew said they are thrilled to be one of the first advertisers in the first Canucks broadcast using this technology. "Having seen this technology in action in an NHL environmnet in Chicago and other US markets, we were eager to place Cyclo Vac in the Canucks TV broadcast" Drew said.

For more information on Cyclo Vac CLICK HERE

1 comment:

  1. Anonymous7:53 PM

    We need to complain about this!!! It's very distracting and I don't want to see this during the game.