Thursday, April 30, 2009

Good Morning from the offices of MITCH TV

This is the view from my home office in Vancouver, Canada. It was such a beautiful sunrise that I just had to share it. My wife says that I never stop and smell the roses. Today I'm stopping, blogging, twittering and facebooking to smell the SUNRISE!


Wednesday, April 29, 2009

Video Advertising to Climb 32% in 2009: Magna

Another forecast has video ad spending on a strong growth trajectory this year, due in part to the increased availability of premium content and a continuing jump in
broadband penetration.

IPG’s Magna forecasts an increase of 32% in online video ad spending this year, with a compounded annual growth rate of 36% over the next three years, reports ClickZ. The forecast predicts that revenues from video advertising will jump from $531 million in 2008 to $699 million in 2009, with spending surpassing $1 billion by 2011. Growth will be fueled by traditional TV players.

The forecast is a revision downward from last summer’s prediction of 45% growth in online video ad spending for the year, notes the Wall Street Journal.

CLICK HERE for the entire story from

Friday, April 24, 2009

‘Seattle P-I’ Site Traffic Plunges 23% Following Cancellation of Print Ed.

April 24th

Newspapers that are considering remaining in existence by going online-only will be concerned to hear that the Seattle Post-Intelligencer has seen its unique users drop significantly since it ceased publishing a print edition.

The paper’s website,, was down 23% in unique users in March, compared to March 2008, to 1.4 million unique visitors. It also fell off the list of top 30 newspaper websites, writes Broadcasting & Cable.

The Seattle Post-Intelligencer’s competitor, the Seattle Times, acquired a significant number of readers in March, up 70% to 2.2 million uniques.

Meanwhile, most of the other papers in the list of top 30 websites experienced double-digit growth in March over the previous March. The New York Times was up 7% - though online revenue in the first quarter dipped 8%.

CLICK HERE for the entire story

Tuesday, April 21, 2009

Lunch, Twitter propel networking

Media industry connects during lean times

With the avalanche of lost jobs in media, publishing and fashion and the remaining players subsisting on newly tightened budgets, Gotham's glitterati are relying on power lunches -- and social networking sites -- to stay in the game during these tight times.

In a town where you are where you eat, serious players aren't willing to brown bag it during the recession because, says film and legit producer John Hart, "Now more than ever, people want to be around people they feel comfortable with." Hart favors Michael's for friendly lunches, saying, "It's in an environment that feels comfortable and makes people feel good."

CLICK HERE for the entire article

Mitch and Kelly - The CBC Playoff Team

Personal Brand - How to Build Yours In Twitter

Isn’t branding for companies or products? Why would anyone want a personal brand anyway?
by hendrylee on April 21, 2009

Nowadays people prefer to connect with other people rather than with a corporate brand. Whether you are a company or individual, branding is a way to make yourself memorable.

Yes, personal branding is about making yourself memorable.

CLICK HERE for the entire article

Sunday, April 19, 2009

Beverage Brand Swaps Equity for Mets' Endorsements

Enhanced-Water Start-up Secures Deals by Giving Players Stakes in Company

By Natalie Zmuda
Published: April 20, 2009

NEW YORK ( -- For start-up brands in the crowded beverage category, endorsements from bold-face names can make all the difference. But how does a brand without a track record land those deals? Increasingly, they're offering up slices of their company.

SoNu Beverages, a fledgling enhanced-water company, has swapped equity for endorsements from New York Mets Johan Santana and Jose Reyes. Each player's stake amounts to about 1% of the company, though the players' agent, Chris Leible, VP at Peter E. Greenberg & Associates, said that figure isn't wholly representational given the nuanced nature of these types of deals. It's the first time either player has taken equity in a company in exchange for endorsement.

CLICK HERE for the entire article

Burger King to Boost Ad Spending

TV to Get the Biggest Share as Fast Feeder's CMO Says Brand Needs to Stay 'Front and Center' in Tough Times

By Emily Bryson York
Published: April 17, 2009

CHICAGO ( -- As many marketers cut back in the downturn, Burger King is just beginning to turn up the heat. The burger baron plans to ratchet up spending by double digits for its fiscal year beginning this August -- and TV will be the biggest beneficiary.

Burger King estimates its push, combined with declining media costs, will raise its media impressions an impressive 20% to 25%.

CLICK HERE for the entire article

Saturday, April 18, 2009

Subway Places More Than Just Product in NBC's 'Chuck'

Script Puts Sandwich Front and Center and Includes Chain's '$5 Foot-Long' Tagline

by Brian Steinberg
Published: April 16, 2009

NEW YORK ( -- A major character on NBC's "Chuck" delivers a Subway sandwich to his boss, then utters the chain's current "$5 foot-long" ad message as part of the script? Why, it's enough to make the casual viewer scream out "Sweet onion teriyaki!" in amazement.
CLICK HERE for the entire article at

Affluent Survey Revised, Collects More Data on Digital Media Habits

In an attempt to better serve the marketing industry’s need for more comprehensive and insightful data about the affluent population in the U.S., Ipsos Mendelsohn give its well-known Mendelsohn Affluent Survey one of the biggest overhauls in its 33-year-old life.

Ipsos has added hundreds of new questions in categories ranging from specific web behaviors to travel, shopping, financial and digital media habits, pet ownership, cosmetic surgery, ‘do-it-yourself’ repairs, and interest in equestrian events and boating.
As a result, the new 2009 study - available in September - will have 40% more data than before, writes Marketing Charts.
The new survey also will collect new usage and ownership data on hundreds of brands in more than 20 spending categories and - new this year - psychographic data about affluents’ attitudes and opinions in more than 100 areas.

The growing influence and use of digital media and technology has also been a major driver in the revision of the survey, and has resulted in Ipsos Mendelsohn’s inclusion of usage and preference data for hundreds of websites, as well as a battery of questions about word-of-mouth influence, decision-making behaviors and involvement in personal, business and online networks.
As an example, the questionnaire will include 41 new measures relating to publication use, 24 new measures relating to TV behaviors, 34 relating to TV network viewing and 316 related to website use.
To bring about the needed changes to the survey questionnaire, Ipsos Mendelsohn hosted several meetings with its Mendelsohn Advisory Council (MAC), which includes media buyers and other stakeholders who provided guidance and suggestions in terms of how the survey could be most useful and relevant.

Thursday, April 16, 2009

Magazine Ad Pages Plummet 26% in Q1

Advertising pages for consumer magazines plummeted 26% in Q1 2009, according to the Publishers Information Bureau.
Big publishers suffered significant losses: neither Hachette Filipacchi Media nor Hearst Magazines had a single title that posted gains in ad pages, while Time Inc. had just one - Sports Illustrated Kids, which rose about 30% - writes The New York Times.
Conde Nast’s single title seeing gains in ad pages was Golf World, up 0.2%.
U.S. News & World Report was down nearly 69%; Conde Nast’s Wired fell 57.2%. A number of enthusiast titles, including Boating and Sporting News, fell about 50%.
Overall, magazine advertising is expected to slip 11% this year, per ZenithOptimedia latest predictions. eMarketer is predicting steeper declines for magazines, saying print ad spending will slip an 16.2% in 2009.
Meanwhile, the internet will become the third largest advertising medium, behind newspapers and television.
Zenith is predicting that global ad spending will decline 6.7%, while North American ad spending will slide 8.3%.

Top Social Media for Marketers: Twitter, Blogs, LinkedIn, Facebook

An overwhelming majority (88%) of marketers say they are using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less, according to a social media study by Michael Stelzner, sponsored by the upcoming Social Media Success Summit 2009.


Tuesday, April 14, 2009

ESPN Sells ‘Mini-Mercials’ to MillerCoors, Asics


ESPN has created a new ad segment that sponsor MillerCoors will be using to introduce segments of SportsCenter.

The 10-second ads are being called mini-mercials and run before traditional ads for the same advertiser. The Coors mini-ad shows two men pouring beer while tuning in to SportsCenter on TV. As the short ad draws to a close, the SportsCenter theme plays while the camera focuses on the product, The New York Times reports. Typically, the “billboard” - or brought-to-you-by message - simply shows the logo of the sponsor of the upcoming segment of the show.
Coors will begin a two-month campaign with the mini-mercials beginning in mid-May. Miller Lite will begin a campaign in mid-July. MillerCoors says the company thinks the ads will be a way to keep viewers engaged and less likely to channel surf during commercial breaks.

CLICK HERE for the full story at

Dealing with the "Overqualified" Label

By Rachel Zupek,

Working for $10-an-hour as a Starbucks barista is not exactly where Teresa Fritschi, 48, pictured herself at this stage of her career. Especially not after working as an award-winning communications specialist and earning more than $300,000 per year.
After being unemployed for almost three years before taking on the position at Starbucks as a fallback, Fritschi says that although her lifestyle has changed dramatically, she feels blessed to have a job at all.
"It has been a lifesaver," she says. "Of course I am continuing to look for work more in line with my experience and expertise, but living in an attitude of grace and gratitude for this job has helped me overcome any lacking I might feel."

Mitch Drew recently took a position as an advertising sales representative at a Canada-based TV station where he was formally a sales manager. While it's a step down from his old position at the company, the 46-year-old is content at the moment.

"I am extremely tired of looking for work and want to take a break from interviewing. The rejection is hard to take," he says. "I have more time, less stress and going through the exercise of having less income has had its upside."


NHL Hosts Tweetups for Hockey Fans

League Has Been One of Sports' Most Aggressive Users of Twitter and Other Digital Media
by Jeremy Mullman
Published: April 14, 2009

CHICAGO ( -- Continuing its aggressive use of Twitter, the National Hockey League is hosting 21 "tweetups" -- real-world get-togethers of Twitter users -- to mark the start of its playoffs tomorrow.


Mitch Drew of MITCH TV in the Vancouver Canucks dressing room at GM Place

Vancouver Canucks

Saturday, April 11, 2009

Friday, April 10, 2009

Uproar over 'news story' ad on front page of LA Times

WASHINGTON (AFP) – An advertisement dressed up as a news story on the front page of the Los Angeles Times has reporters at the newspaper fuming and the publisher defending the move.

The advertisement, for the NBC television series "Southland," appeared on page one of the Times on Thursday. Although it was labelled "advertisement," the ad resembled a news story complete with a bold-type headline.

According to the blog MediaMemo, more than 100 staffers at the newspaper signed a petition protesting the appearance of the fake news story ad on the front page.

"We the journalists of the newsroom strenuously object to the decision to sell an ad, in the form of a phony news story, on the front page of the Los Angeles Times," quoted the petition as saying.

"The NBC ad may have provided some quick cash, but it has caused incalculable damage to this institution," it said. "Placing a fake news article on A-1 makes a mockery of our integrity and our journalistic standards.

"Our willingness to sell our most precious real estate to an advertiser is embarrassing and demoralizing," the petition said.

The Times said about 70 readers had complained about the ad, which was published over the objections of the newspaper's editor, Russ Stanton.

Publisher Eddy Hartenstein told the Times he had decided to run the ad despite protests from the newsroom because he was trying to ensure the newspaper's survival.

"Because of the times that we're in, we have to look at all sorts of different -- and some would say innovative -- new solutions for our advertising clients," he said.

The Los Angeles Times is owned by the Chicago-based Tribune Co., which declared bankruptcy in December.

Like other US newspapers, the Times has seen a steep decline over the past year in print advertising revenue and has been forced to lay off hundreds of employees

Wednesday, April 08, 2009

Ottawa mulls help for small TV stations

Fund of $150-million discussed to keep service in local communities afloat
With a report from The Canadian Press
April 8, 2009
Faced with the potential closing of several small-market television stations across the country, the federal government is considering a $150-million fund to keep community TV in business.
The government has been reluctant to discuss a bailout for the sector. However, MPs have grown concerned in recent weeks that Canada's broadcast regulator is not moving fast enough to address the prospect that some small stations could be shut down this year.

CLICK HERE for the entire story

Tuesday, April 07, 2009 Sees 192% Increase Over Last Year

Consumers Print Out $57 Million Worth in March; Cereal, Baby Products Top List

By Emily Bryson York

Published: April 07, 2009

CHICAGO ( -- One area where consumers aren't cutting back: coupon usage. reported a 192% increase in the value of coupons printed from its site in March, compared with a year ago. The total value of the coupons was $57 million.

CLICK HERE for the article from AdAge

Monday, April 06, 2009

No 10 Grand to Blow? Read on for Tips to Enjoy the Festival on the Cheap

By Laurel Wentz
Published: April 06, 2009

NEW YORK ( -- This year, much of the lavish hospitality and laissez-faire attitude toward expense accounts that made the Cannes Lions festival so much fun will be gone -- along with a couple of the biggest agency parties. So here are Ad Age's 10 tips for enjoying the festival if you still want to go but don't have $10,000 to spend (yes, that's what some agency networks used to budget per person for the week).

CLICK HERE for the complete list

Sunday, April 05, 2009

25 Innovative Ways That Small Businesses are Using Twitter

Published on February 22, 2009

More and more people are using Twitter throughout the world, whether as a personal way of networking, or for the social networking benefits of their business.

CLICK HERE for the entire article

Check out Marquette Turner TV

Mitch Drew

Friday, April 03, 2009

How to take a step down the ladder

It may be against your instincts, but in this job market, one good move might be in a backwards direction.

By Caroline Waxler, contributor
April 1, 2009: 3:43 AM ET

NEW YORK (Fortune) -- The scenario is becoming all too familiar. Last month you were a CFO or senior vice president, then comes a layoff and the nasty realization that not only are there fewer jobs at the top to begin with, but jobs at your rung of the ladder are even scarcer. Moving down the ladder goes against every experience you've had in your career so far, but is it something you should consider?

Mitch Drew, 46, of Vancouver, recently accepted a position as an account executive at a television station where he was formerly general sales manager. He had been enjoying a nice upward career progression and was hoping to make station manager next. But when a change of management came in and he was downsized, he found options limited in his local industry. "I now report to a person who has my old job," he says.

CLICK HERE for the entire article

Mitch Drew
Account Executive
Joytv 10
604-575-4115 direct