League Has Been One of Sports' Most Aggressive Users of Twitter and Other Digital Media
by Jeremy Mullman
Published: April 14, 2009
CHICAGO (AdAge.com) -- Continuing its aggressive use of Twitter, the National Hockey League is hosting 21 "tweetups" -- real-world get-togethers of Twitter users -- to mark the start of its playoffs tomorrow.
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Mitch Drew of MITCH TV in the Vancouver Canucks dressing room at GM Place