Advertising pages for consumer magazines plummeted 26% in Q1 2009, according to the Publishers Information Bureau.
Big publishers suffered significant losses: neither Hachette Filipacchi Media nor Hearst Magazines had a single title that posted gains in ad pages, while Time Inc. had just one - Sports Illustrated Kids, which rose about 30% - writes The New York Times.
Conde Nast’s single title seeing gains in ad pages was Golf World, up 0.2%.
U.S. News & World Report was down nearly 69%; Conde Nast’s Wired fell 57.2%. A number of enthusiast titles, including Boating and Sporting News, fell about 50%.
Overall, magazine advertising is expected to slip 11% this year, per ZenithOptimedia latest predictions. eMarketer is predicting steeper declines for magazines, saying print ad spending will slip an 16.2% in 2009.
Meanwhile, the internet will become the third largest advertising medium, behind newspapers and television.
Zenith is predicting that global ad spending will decline 6.7%, while North American ad spending will slide 8.3%.
MediaBuyerPlanner.com
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